Rascasse Audience Intelligence

Battery (electricity) Audience in United States

A data profile of the people who buy, follow and care about Battery (electricity) in United States — modelled from more than twelve digital signal sources. Battery (electricity) has an estimated audience of 18,430,879 people in United States.

#1250among Topic in United States#141in Home & Garden

The average Battery (electricity) fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, AutoZone, Solar panel, with strongest over-indexing on Nature (1.52× the country average).

Demographically, the Battery (electricity) audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Battery (electricity) fan in United States is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Nature.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battery (electricity) profile in United States.

Audience size
18.4M
in United States
Gender
30.3%♀
69.7% male
Age
45.5
average years
Country rank
#1818
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Battery (electricity) fans

30.3% are female, 69.7% are male, average age 45.5.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Battery (electricity) audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.5
Estimated audience size18,430,879
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Battery (electricity) audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Battery (electricity) audience comes from United States.

Worldwide audience distribution share by country for Battery (electricity)
CountryShare
United States22.4%
United Kingdom5.2%
India3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battery (electricity) audience in United States is strongest.

Fig. 05

Top regions by affinity

Battery (electricity) fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~900K1.60×
02Georgia~800K1.33×
03New York~1.5M1.31×
04Louisiana~300K1.21×
05Florida~1.5M1.18×
06Mississippi~200K1.17×
07California~2.5M1.14×
08Texas~2M1.12×
09South Carolina~300K1.12×
10New Mexico~100K1.12×
11Kansas~200K1.09×
12Alabama~300K1.08×
13Oregon~200K1.08×
14Oklahoma~200K1.08×
15Washington~400K1.06×
16Arkansas~200K1.05×
17North Carolina~600K1.04×
18Indiana~400K1.04×
19Michigan~500K1.03×
20Kentucky~200K1.03×
21Arizona~400K1.02×
22Nevada~200K1.02×
23West Virginia~90K1.02×
24Illinois~600K1.00×
25Tennessee~400K1.00×
26Virginia~400K0.99×
27Maryland~300K0.99×
28Missouri~300K0.99×
29Alaska~40K0.99×
30North Dakota~40K0.98×
31Pennsylvania~600K0.95×
32Iowa~100K0.94×
33Idaho~90K0.93×
34Delaware~50K0.93×
35Wisconsin~300K0.91×
36Nebraska~80K0.91×
37South Dakota~40K0.91×
38Connecticut~200K0.90×
39Colorado~300K0.89×
40Minnesota~200K0.89×
41Utah~100K0.88×
42Hawaii~70K0.88×
43Montana~50K0.88×
44New Jersey~400K0.86×
45New Hampshire~60K0.86×
46Massachusetts~300K0.85×
47Maine~60K0.85×
48Rhode Island~50K0.82×
49Washington, District of Columbia~40K0.78×
50Vermont~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Battery (electricity), United States
0.77×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battery (electricity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battery (electricity) audience
#·InterestCategoryAffinity×
01Battery chargerHome & Garden5.17×
02Compact carCars & Mobility3.57×
03Solar panelHome & Garden3.46×
04Lawn mowerHome & Garden2.87×
05Discount TireShopping2.60×
06Advance Auto PartsCars & Mobility2.44×
07Sustainable energyHome & Garden2.38×
08Solar energyHome & Garden2.22×
09O'Reilly Auto PartsCars & Mobility2.19×
10Chuck NorrisMovies & TV2.11×
11Hardware storeHome & Garden2.09×
12Ace HardwareHome & Garden2.00×
13AutoZoneCars & Mobility1.98×
14Staples (Canada)Business & Career1.89×
15AuctionShopping1.88×
16MenardsHome & Garden1.80×
17T-MobileTechnology & Electronics1.61×
18LivestockPets & Animals1.54×
19NatureHome & Garden1.52×
20RecreationTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battery (electricity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battery (electricity) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.68×
PatriotismCONSERVATISM1.54×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battery (electricity) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battery (electricity) have in United States?

Battery (electricity) has an estimated audience of 18,430,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Battery (electricity) fans?

30.3% of Battery (electricity) fans are female, 69.7% are male, with an average age of 45.5 years.

03

Which brands do Battery (electricity) fans like most?

Battery (electricity) fans show strongest brand affinity for Nature (1.52×), AutoZone (1.98×), and Solar panel (3.46×) over the country average.

04

Where do Battery (electricity) fans live in United States?

Battery (electricity) fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Battery (electricity) fans also like?

Beyond Battery (electricity) itself, the audience over-indexes on AutoZone (1.98×), Solar panel (3.46×), Discount Tire (2.6×), and T-Mobile (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Battery (electricity) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Battery (electricity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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