Rascasse Audience Intelligence

Battery charger Audience in Germany

A data profile of the people who buy, follow and care about Battery charger in Germany — modelled from more than twelve digital signal sources. Battery charger has an estimated audience of 946,588 people in Germany.

#3271among Topic in Germany#447in Home & Garden

The average Battery charger fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anker (mobile chargers), Bauhaus, 2-in-1 PC, with strongest over-indexing on Anker (mobile chargers) (62.35× the country average).

Demographically, the Battery charger audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Battery charger fan in Germany is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anker (mobile chargers).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battery charger profile in Germany.

Audience size
947K
in Germany
Gender
28.7%♀
71.3% male
Age
40.4
average years
Country rank
#6849
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Battery charger fans

28.7% are female, 71.3% are male, average age 40.4.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Battery charger audience in Germany
MetricValue
Female28.7%
Male71.3%
Average age40.4
Estimated audience size946,588
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Battery charger audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Battery charger audience comes from Germany.

Worldwide audience distribution share by country for Battery charger
CountryShare
United States17.0%
Thailand5.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battery charger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Battery charger fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.25×
02Thüringen~30K1.19×
03Mecklenburg-Vorpommern~20K1.16×
04Brandenburg~30K1.12×
05Sachsen~50K1.10×
06Niedersachsen~100K1.08×
07Saarland~10K1.07×
08Nordrhein-Westfalen~200K1.03×
09Schleswig-Holstein~30K0.97×
10Rheinland-Pfalz~40K0.94×
11Bayern~100K0.92×
12Bremen~7K0.89×
13Baden-Württemberg~100K0.88×
14Hessen~60K0.86×
15Hamburg~20K0.83×
16Berlin~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Battery charger, Germany
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battery charger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battery charger audience
#·InterestCategoryAffinity×
01Handheld projectorTechnology & Electronics139.89×
02Anker (mobile chargers)Technology & Electronics62.35×
032-in-1 PCTechnology & Electronics45.07×
04Inductive chargingHome & Garden32.28×
05FroniusHome & Garden31.17×
06Circular sawHome & Garden28.21×
07Smart lockTechnology & Electronics24.18×
08Charging stationTechnology & Electronics18.33×
09Wireless networkTechnology & Electronics14.95×
10ProjectorsTechnology & Electronics11.67×
11WrenchHome & Garden10.50×
12BauhausShopping9.30×
13Battery (electricity)Home & Garden8.55×
14IonityCars & Mobility8.31×
15Tesla SuperchargerCars & Mobility7.81×
16DrillHome & Garden7.32×
17Google DriveTechnology & Electronics6.33×
18Hand toolHome & Garden5.88×
19GmailInternet & Social Media4.89×
20FRITZ!BoxTechnology & Electronics3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battery charger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battery charger audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.61×
Need for SecurityCONSERVATISM2.53×
Convenience OrientationPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battery charger audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Design AffinityPREMIUM0.85×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battery charger have in Germany?

Battery charger has an estimated audience of 946,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Battery charger fans?

28.7% of Battery charger fans are female, 71.3% are male, with an average age of 40.4 years.

03

Which brands do Battery charger fans like most?

Battery charger fans show strongest brand affinity for Anker (mobile chargers) (62.35×), Bauhaus (9.3×), and 2-in-1 PC (45.07×) over the country average.

04

Where do Battery charger fans live in Germany?

Battery charger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Battery charger fans also like?

Beyond Battery charger itself, the audience over-indexes on Bauhaus (9.3×), 2-in-1 PC (45.07×), Wrench (10.5×), and Fronius (31.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Battery charger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Battery charger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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