Smart lock Audience in Germany
Smart lock has an estimated audience of 257,647 people in Germany. 34.8% are female, 65.2% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Abancay, Erasmus+, Cachapa, Stucco, Progressive rock.
The average Smart lock fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Abancay, Erasmus+, Cachapa, with strongest over-indexing on Abancay (58.95× the country average). Demographically, the Smart lock audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Smart lock fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.4 |
| Estimated audience size | 257,647 |
Audience persona
The typical Smart lock fan in Germany is more male, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Abancay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,684 | 1.17× |
| Bayern | 48,490 | 1.17× |
| Baden-Württemberg | 42,790 | 1.22× |
| Niedersachsen | 28,150 | 1.13× |
| Hessen | 26,084 | 1.33× |
| Rheinland-Pfalz | 14,387 | 1.11× |
| Berlin | 14,053 | 1.22× |
| Sachsen | 11,322 | 0.9× |
| Schleswig-Holstein | 9,145 | 0.99× |
| Brandenburg | 7,774 | 0.97× |
| Hamburg | 6,270 | 1.08× |
| Thüringen | 5,471 | 0.83× |
| Sachsen-Anhalt | 3,275 | 0.49× |
| Mecklenburg-Vorpommern | 3,233 | 0.66× |
| Saarland | 2,717 | 0.86× |
| Bremen | 1,950 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abancay | 58.95× | Travel & Leisure |
| Erasmus+ | 12.68× | Business & Career |
| Cachapa | 27.11× | Food & Beverages |
| Stucco | 3.31× | Home & Garden |
| Progressive rock | 1.96× | Music & Radio |
| Gil Ofarim | 1.57× | Music & Radio |
| The Knot (Website) | 10.15× | Kids & Family |
| Assisi | 6.35× | Travel & Leisure |
| Hiroshi Fujiwara | 33.76× | Music & Radio |
| Salzkammergut | 5.12× | Travel & Leisure |
| Headhunters (film) | 3.1× | Movies & TV |
| Standing rib roast | 5.18× | Food & Beverages |
| Hoonigan | 7.61× | Cars & Mobility |
| Hundertwasserhaus | 3.54× | Travel & Leisure |
| Icon (magazine) | 1.63× | Arts & Culture |
| PBS Kids Preschool Block | 20.3× | Movies & TV |
| Endless Space | 9.83× | Games |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Golem | 1.84× | Technology & Electronics |
| Coworking | 2.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.7 |
| Early Adopter Mentality | POWER | 2.6 |
| Need for Security | CONSERVATISM | 2.37 |
| Quality Awareness | PREMIUM | 2.08 |
| DIY Mentality | THRILL | 1.99 |
| Risk Appetite | THRILL | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| China | 5.6% |
| Japan | 4.3% |
See Smart lock audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Smart lock have in Germany?
Smart lock has an estimated audience of 257,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smart lock fans?
34.8% of Smart lock fans are female, 65.2% are male, with an average age of 43.4 years.
Which brands do Smart lock fans like most?
Smart lock fans show strongest brand affinity for Abancay (58.95×), Erasmus+ (12.68×), and Cachapa (27.11×) over the country average.
Where do Smart lock fans live in Germany?
Smart lock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,684), Bayern (reach 48,490), and Baden-Württemberg (reach 42,790). These three regions account for the largest share of the active audience.
What other brands do Smart lock fans also like?
Beyond Smart lock itself, the audience over-indexes on Erasmus+ (12.68×), Cachapa (27.11×), Stucco (3.31×), and Progressive rock (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smart lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.