Rascasse Audience Intelligence

Smart lock Audience in United States

A data profile of the people who buy, follow and care about Smart lock in United States — modelled from more than twelve digital signal sources. Smart lock has an estimated audience of 2,022,158 people in United States.

#6281among Topic in United States#518in Technology & Electronics

The average Smart lock fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Security alarm, Anti-theft system, BJ's Wholesale Club, with strongest over-indexing on Security alarm (13.84× the country average).

Demographically, the Smart lock audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart lock fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Security alarm.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart lock profile in United States.

Audience size
2M
in United States
Gender
37.5%♀
62.5% male
Age
45.2
average years
Country rank
#14111
Topic in United States
Fig. 01

Search interest · 12-month trend

+1058%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart lock fans

37.5% are female, 62.5% are male, average age 45.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Smart lock audience in United States
MetricValue
Female37.5%
Male62.5%
Average age45.2
Estimated audience size2,022,158
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Smart lock audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4924%
50+35%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Smart lock audience comes from United States.

Worldwide audience distribution share by country for Smart lock
CountryShare
United States29.7%
China5.6%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart lock audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart lock fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K1.95×
02Wyoming~5K1.50×
03California~300K1.29×
04Florida~200K1.18×
05Texas~200K1.14×
06Georgia~70K1.13×
07Missouri~40K1.12×
08Connecticut~20K1.11×
09North Carolina~70K1.09×
10South Carolina~30K1.08×
11Kansas~20K1.07×
12Idaho~10K1.06×
13Arizona~40K1.05×
14Washington~40K1.05×
15Tennessee~40K1.05×
16Alabama~30K1.05×
17Nevada~20K1.05×
18Mississippi~20K1.05×
19Oklahoma~20K1.04×
20Louisiana~30K1.02×
21New Jersey~50K1.01×
22Virginia~50K1.01×
23New Mexico~10K1.01×
24Maryland~30K1.00×
25Oregon~20K1.00×
26South Dakota~5K0.99×
27Indiana~40K0.97×
28Utah~20K0.97×
29Alaska~4K0.96×
30New York~100K0.95×
31Ohio~60K0.95×
32Arkansas~20K0.95×
33North Dakota~4K0.95×
34Michigan~50K0.94×
35Kentucky~20K0.94×
36Pennsylvania~60K0.92×
37Massachusetts~40K0.91×
38Iowa~20K0.91×
39Montana~5K0.91×
40Minnesota~30K0.90×
41West Virginia~8K0.90×
42New Hampshire~7K0.90×
43Illinois~60K0.89×
44Nebraska~9K0.89×
45Washington, District of Columbia~5K0.89×
46Delaware~5K0.88×
47Rhode Island~6K0.87×
48Maine~6K0.83×
49Wisconsin~20K0.81×
50Hawaii~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Smart lock, United States
0.76×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart lock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart lock audience
#·InterestCategoryAffinity×
01costa cruisesTravel & Leisure37.51×
02Anti-theft systemCars & Mobility19.24×
03Security alarmHome & Garden13.84×
04Smoke detectorHome & Garden9.08×
05Camping World Truck SeriesSports7.77×
06HoneywellHome & Garden7.48×
07malwarebytesTechnology & Electronics6.46×
08America FerreraMovies & TV5.49×
09ThermostatHome & Garden4.18×
10Federal Bureau of InvestigationPolitics & Society4.09×
11BJ's Wholesale ClubShopping4.05×
12Smart deviceTechnology & Electronics3.62×
13Home automationTechnology & Electronics2.49×
14DuckDuckGoInternet & Social Media2.45×
15TreadmillSports2.45×
16AccuWeatherHome & Garden2.35×
17Home RenovationsHome & Garden1.96×
18PublixShopping1.92×
19GameStopGames1.77×
20Sprouts Farmers MarketShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart lock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart lock audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
Quality AwarenessPREMIUM1.45×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart lock audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.88×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart lock have in United States?

Smart lock has an estimated audience of 2,022,158 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smart lock fans?

37.5% of Smart lock fans are female, 62.5% are male, with an average age of 45.2 years.

03

Which brands do Smart lock fans like most?

Smart lock fans show strongest brand affinity for Security alarm (13.84×), Anti-theft system (19.24×), and BJ's Wholesale Club (4.05×) over the country average.

04

Where do Smart lock fans live in United States?

Smart lock fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Smart lock fans also like?

Beyond Smart lock itself, the audience over-indexes on Anti-theft system (19.24×), BJ's Wholesale Club (4.05×), costa cruises (37.51×), and Smart device (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Smart lock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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