Smart lock Audience in United States

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Smart lock has an estimated audience of 2,022,158 people in United States. 37.5% are female, 62.5% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Israel, Wikia, Hoonigan, Kappa Sigma.

The average Smart lock fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Israel, Wikia, with strongest over-indexing on Dog breed (1.53× the country average). Demographically, the Smart lock audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Smart lock fans

Demographic split for Smart lock audience in United States
MetricValue
Female37.5%
Male62.5%
Average age45.2
Estimated audience size2,022,158

Audience persona

The typical Smart lock fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Smart lock in United States
RegionReachAffinity
California346,9231.56×
Texas223,1341.28×
Florida168,8131.23×
New York133,8981.18×
Georgia79,0361.27×
Pennsylvania68,4991.01×
Illinois68,2241.01×
North Carolina65,0141.07×
Virginia61,7051.25×
New Jersey59,5151.16×
Ohio54,1600.87×
Washington52,6731.3×
Michigan47,3120.89×
Arizona47,2661.14×
Massachusetts45,3011.14×
Tennessee43,4381.07×
Maryland40,7951.17×
Colorado36,5401.15×
Indiana34,6490.94×
Missouri34,6241.06×
South Carolina32,2391.06×
Alabama31,3941.11×
Oregon29,0901.26×
Louisiana27,9451.07×
Minnesota26,3000.91×
Nevada24,1581.24×
Wisconsin23,4350.77×
Kentucky22,5490.89×
Oklahoma22,3631×
Connecticut21,1431.04×
Arkansas17,6511.06×
Utah17,6190.97×
Kansas17,2861.08×
Mississippi13,7280.82×
New Mexico13,2251.3×
Iowa11,9640.72×
Nebraska8,7230.86×
Idaho7,7110.76×
Washington, District of Columbia7,1731.18×
Hawaii7,1030.82×
West Virginia6,7850.72×
New Hampshire6,3280.79×
Rhode Island5,3390.83×
Maine5,0390.7×
Delaware4,9940.9×
Montana4,4110.79×
South Dakota3,5210.75×
Alaska3,1990.74×
North Dakota3,1790.77×
Vermont2,3920.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart lock audience
BrandAffinityCategory
Dog breed1.53×Pets & Animals
Israel2.5×Travel & Leisure
Wikia3.06×Internet & Social Media
Hoonigan8.19×Cars & Mobility
Kappa Sigma12.23×Business & Career
Kansas2.1×Travel & Leisure
Atkins diet3.1×Health
Stucco3.63×Home & Garden
N1 road (South Africa)2.36×Travel & Leisure
Kendra Scott1.63×Fashion & Accessoires
Jesse Plemons1.86×Movies & TV
Home staging2.76×Home & Garden
Northrop Grumman3.15×Business & Career
Barban4.99×Travel & Leisure
Cedar Falls, Iowa7.16×Travel & Leisure
Erasmus+8.07×Business & Career
Cam Ward1.73×Sports
Noodle (Gorillaz)1.58×Music & Radio
Women's empowerment1.86×Politics & Society
Jeep Grand Cherokee (WJ)2.73×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart lock audience
TraitClusterScore
Need for SecurityCONSERVATISM5.89
Early Adopter MentalityPOWER2
Design AffinityPREMIUM1.9
Convenience OrientationPREMIUM1.75
Quality AwarenessPREMIUM1.68
DIY MentalityTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Smart lock
CountryShare
United States29.8%
China5.6%
Japan4.3%

See Smart lock audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Smart lock have in United States?

Smart lock has an estimated audience of 2,022,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Smart lock fans?

37.5% of Smart lock fans are female, 62.5% are male, with an average age of 45.2 years.

Which brands do Smart lock fans like most?

Smart lock fans show strongest brand affinity for Dog breed (1.53×), Israel (2.5×), and Wikia (3.06×) over the country average.

Where do Smart lock fans live in United States?

Smart lock fans in United States are most concentrated in California (reach 346,923), Texas (reach 223,134), and Florida (reach 168,813). These three regions account for the largest share of the active audience.

What other brands do Smart lock fans also like?

Beyond Smart lock itself, the audience over-indexes on Israel (2.5×), Wikia (3.06×), Hoonigan (8.19×), and Kappa Sigma (12.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.