Security alarm Audience in United States

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Security alarm has an estimated audience of 4,572,177 people in United States. 50.7% are female, 49.3% are male, average age 43.7. Top regions: California, Texas, Illinois. Top brand affinities: Vivint, Alarm device, Physical security, Fox News Channel, AutoZone.

The average Security alarm fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Vivint, Alarm device, Physical security, with strongest over-indexing on Vivint (24.44× the country average). Demographically, the Security alarm audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Security alarm fans

Demographic split for Security alarm audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.7
Estimated audience size4,572,177

Audience persona

The typical Security alarm fan in United States is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Vivint.

Top regions in United States

Top regions ranked by reach for Security alarm in United States
RegionReachAffinity
California421,9430.84×
Texas374,4100.95×
Illinois251,5281.65×
Florida242,8450.78×
New York225,4310.88×
North Carolina207,0181.5×
Michigan154,9631.3×
Georgia139,6310.99×
Oklahoma111,5832.2×
Ohio110,3050.78×
South Carolina109,6811.59×
Pennsylvania103,7450.67×
Tennessee96,6631.05×
Virginia86,4640.78×
Washington82,8290.9×
Maryland82,2891.05×
Minnesota79,3461.21×
Missouri77,6221.05×
New Jersey76,4930.66×
Nevada76,1501.72×
Indiana75,6970.91×
Arizona69,7960.75×
Louisiana60,9901.03×
Massachusetts60,4790.67×
Kentucky56,1550.98×
Alabama53,1480.83×
Colorado51,8430.72×
Oregon51,3870.98×
Wisconsin44,9140.65×
Arkansas36,3040.96×
Mississippi33,5680.89×
Connecticut30,0900.66×
Iowa28,5260.76×
Utah26,4860.65×
Kansas25,5960.71×
Hawaii21,2571.08×
New Mexico18,3740.8×
Maine16,2870.99×
West Virginia15,6630.74×
Nebraska15,5540.68×
Idaho14,4640.63×
Alaska14,4281.48×
North Dakota13,0951.39×
New Hampshire12,9060.72×
Montana12,5780.99×
South Dakota12,4151.17×
Delaware12,0190.95×
Wyoming11,6961.73×
Rhode Island11,5040.79×
Vermont11,3141.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security alarm audience
BrandAffinityCategory
Vivint24.44×Technology & Electronics
Alarm device18.82×Home & Garden
Physical security17.17×Politics & Society
Fox News Channel1.93×Movies & TV
AutoZone2.56×Cars & Mobility
Surveillance6.54×Home & Garden
Security4.38×Home & Garden
Home safety9.64×Home & Garden
Breaking news1.82×Movies & TV
Wells Fargo1.93×Business & Career
Home automation3.88×Technology & Electronics
Menards2.45×Home & Garden
Medicare (United States)3.5×Health
Closed-circuit television6.75×Home & Garden
Powerball2.01×Games
SimpliSafe9.28×Home & Garden
Bank of America1.79×Business & Career
Best Buy1.75×Shopping
Life insurance2.68×Business & Career
Costco1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security alarm audience
TraitClusterScore
Need for SecurityCONSERVATISM3.12
Convenience OrientationPREMIUM1.86
Family OrientationCONSERVATISM1.81
Quality AwarenessPREMIUM1.61
Price SensitivityPREMIUM1.52
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Security alarm
CountryShare
United States23.2%
United Kingdom8.3%
Italy4.2%

See Security alarm audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Security alarm have in United States?

Security alarm has an estimated audience of 4,572,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Security alarm fans?

50.7% of Security alarm fans are female, 49.3% are male, with an average age of 43.7 years.

Which brands do Security alarm fans like most?

Security alarm fans show strongest brand affinity for Vivint (24.44×), Alarm device (18.82×), and Physical security (17.17×) over the country average.

Where do Security alarm fans live in United States?

Security alarm fans in United States are most concentrated in California (reach 421,943), Texas (reach 374,410), and Illinois (reach 251,528). These three regions account for the largest share of the active audience.

What other brands do Security alarm fans also like?

Beyond Security alarm itself, the audience over-indexes on Alarm device (18.82×), Physical security (17.17×), Fox News Channel (1.93×), and AutoZone (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security alarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.