Rascasse Audience Intelligence

Security alarm Audience in United States

A data profile of the people who buy, follow and care about Security alarm in United States — modelled from more than twelve digital signal sources. Security alarm has an estimated audience of 4,572,177 people in United States.

#3996among Topic in United States#478in Home & Garden

The average Security alarm fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Vivint, Alarm device, Physical security, with strongest over-indexing on Vivint (24.44× the country average).

Demographically, the Security alarm audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Security alarm fan in United States is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Vivint.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security alarm profile in United States.

Audience size
4.6M
in United States
Gender
50.7%♀
49.3% male
Age
43.7
average years
Country rank
#7217
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Security alarm fans

50.7% are female, 49.3% are male, average age 43.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Security alarm audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.7
Estimated audience size4,572,177
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Security alarm audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Security alarm audience comes from United States.

Worldwide audience distribution share by country for Security alarm
CountryShare
United States23.2%
United Kingdom8.3%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security alarm audience in United States is strongest.

Fig. 05

Top regions by affinity

Security alarm fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K1.81×
02Oklahoma~90K1.77×
03Arizona~100K1.41×
04South Carolina~90K1.28×
05Nevada~50K1.22×
06Michigan~100K1.21×
07North Carolina~200K1.20×
08Vermont~9K1.10×
09Alaska~10K1.09×
10North Dakota~10K1.08×
11Tennessee~100K1.05×
12Maryland~80K1.05×
13South Dakota~10K1.05×
14Missouri~80K1.04×
15Hawaii~20K1.04×
16Louisiana~60K1.02×
17Minnesota~70K1.01×
18Mississippi~40K1.01×
19Arkansas~40K1.01×
20Montana~10K1.01×
21Delaware~10K0.99×
22Maine~20K0.98×
23New Mexico~20K0.97×
24Rhode Island~10K0.97×
25Georgia~100K0.96×
26Kentucky~60K0.96×
27West Virginia~20K0.96×
28Indiana~80K0.95×
29Alabama~60K0.94×
30Oregon~50K0.94×
31New Hampshire~20K0.94×
32Kansas~30K0.93×
33Idaho~20K0.93×
34Nebraska~20K0.93×
35Washington, District of Columbia~10K0.93×
36Iowa~30K0.91×
37Texas~400K0.90×
38Colorado~60K0.90×
39Ohio~100K0.89×
40Washington~80K0.87×
41Connecticut~40K0.86×
42Utah~40K0.86×
43Pennsylvania~100K0.84×
44New York~200K0.83×
45Wisconsin~60K0.83×
46California~400K0.82×
47Florida~300K0.82×
48Virginia~90K0.81×
49Massachusetts~70K0.81×
50New Jersey~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Security alarm, United States
0.79×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security alarm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security alarm audience
#·InterestCategoryAffinity×
01VivintTechnology & Electronics24.44×
02Alarm deviceHome & Garden18.82×
03Physical securityPolitics & Society17.17×
04Home safetyHome & Garden9.64×
05SimpliSafeHome & Garden9.28×
06Closed-circuit televisionHome & Garden6.75×
07SurveillanceHome & Garden6.54×
08SecurityHome & Garden4.38×
09Home automationTechnology & Electronics3.88×
10Medicare (United States)Health3.50×
11AutoZoneCars & Mobility2.56×
12MenardsHome & Garden2.45×
13Melania TrumpPolitics & Society2.35×
14Mitch McConnellPolitics & Society2.01×
15PowerballGames2.01×
16Wells FargoBusiness & Career1.93×
17Breaking newsMovies & TV1.82×
18Bank of AmericaBusiness & Career1.79×
19Sam's ClubShopping1.77×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security alarm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security alarm audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.04×
Quality AwarenessPREMIUM1.61×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security alarm audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Security alarm have in United States?

Security alarm has an estimated audience of 4,572,177 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Security alarm fans?

50.7% of Security alarm fans are female, 49.3% are male, with an average age of 43.7 years.

03

Which brands do Security alarm fans like most?

Security alarm fans show strongest brand affinity for Vivint (24.44×), Alarm device (18.82×), and Physical security (17.17×) over the country average.

04

Where do Security alarm fans live in United States?

Security alarm fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Security alarm fans also like?

Beyond Security alarm itself, the audience over-indexes on Alarm device (18.82×), Physical security (17.17×), AutoZone (2.56×), and Surveillance (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Security alarm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Security alarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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