Security Audience in United States

Name: Security — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Security logo

Security has an estimated audience of 16,246,570 people in United States. 41.0% are female, 59.0% are male, average age 43.6. Top regions: North Carolina, Maryland, California. Top brand affinities: Urban Outfitters, MK, Atkins diet, nbc chicago, Northrop Grumman.

The average Security fan in United States is 43.6 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Maryland, California. Top brand affinities include Urban Outfitters, MK, Atkins diet, with strongest over-indexing on Urban Outfitters (2.3× the country average). Demographically, the Security audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Security fans

Demographic split for Security audience in United States
Metric	Value
Female	41.0%
Male	59.0%
Average age	43.6
Estimated audience size	16,246,570

Audience persona

The typical Security fan in United States is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Security in United States
Region	Reach	Affinity
North Carolina	7,560,000	27.96×
Maryland	827,033	2.96×
California	723,277	0.4×
Texas	596,626	0.43×
Florida	535,338	0.49×
New York	399,964	0.44×
South Carolina	335,087	1.37×
Georgia	317,391	0.63×
Virginia	306,022	0.77×
Tennessee	213,578	0.66×
Illinois	203,070	0.38×
Pennsylvania	202,195	0.37×
Ohio	184,313	0.37×
Michigan	158,723	0.37×
New Jersey	141,170	0.34×
Washington	129,316	0.4×
Arizona	125,895	0.38×
Indiana	102,229	0.34×
Alabama	100,355	0.44×
Missouri	96,820	0.37×
Massachusetts	96,302	0.3×
Louisiana	95,788	0.46×
Colorado	89,930	0.35×
Kentucky	79,640	0.39×
Minnesota	79,320	0.34×
Wisconsin	70,771	0.29×
Nevada	69,633	0.44×
Oklahoma	66,959	0.37×
Oregon	65,388	0.35×
Mississippi	61,159	0.46×
New Mexico	55,282	0.68×
Arkansas	52,432	0.39×
Connecticut	50,113	0.31×
Kansas	43,838	0.34×
Iowa	41,520	0.31×
Washington, District of Columbia	39,736	0.81×
Utah	38,754	0.27×
West Virginia	31,015	0.41×
Hawaii	23,999	0.34×
Nebraska	23,086	0.28×
Idaho	20,831	0.26×
Delaware	19,281	0.43×
Maine	16,553	0.28×
New Hampshire	16,123	0.25×
Rhode Island	15,654	0.3×
Montana	11,902	0.26×
Alaska	11,382	0.33×
South Dakota	10,165	0.27×
North Dakota	9,427	0.28×
Wyoming	8,134	0.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security audience
Brand	Affinity	Category
Urban Outfitters	2.3×	Shopping
MK	1.54×	Music & Radio
Atkins diet	1.52×	Health
nbc chicago	1.63×	Movies & TV
Northrop Grumman	1.84×	Business & Career
Enfamil	1.91×	Kids & Family
Eden Lake	2.28×	Movies & TV
WCCO-TV	1.63×	Movies & TV
Cassoulet	1.82×	Food & Beverages
Final Fantasy VII (Famicom)	2.7×	Games
Harry Potter and the Goblet of Fire	1.77×	Movies & TV
Voltron: Legendary Defender	2.94×	Movies & TV
Cadillac Ranch	2.17×	Cars & Mobility
All You Can Eat	1.75×	Food & Beverages
Elina Svitolina	1.5×	Sports
Nantes	1.6×	Travel & Leisure
Hattiesburg, Mississippi	1.64×	Travel & Leisure
ABC TV	1.73×	Movies & TV
Cadillac Ranch	1.82×	Cars & Mobility
Embroidery Library	2.33×	Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security audience
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.11
Patriotism	CONSERVATISM	2.08
Career Orientation	POWER	1.33
Individualism	JOY	1.31
Quality Awareness	PREMIUM	1.3
Convenience Orientation	PREMIUM	1.27

Worldwide distribution

Worldwide audience distribution share by country for Security
Country	Share
United States	25.0%
Brazil	6.3%
United Kingdom	4.7%

See Security audiences in other countries

More Home & Garden audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

Frequently asked questions

How many fans does Security have in United States?

Security has an estimated audience of 16,246,570 people in United States, concentrated in North Carolina and Maryland.

What is the gender split and age of Security fans?

41.0% of Security fans are female, 59.0% are male, with an average age of 43.6 years.

Which brands do Security fans like most?

Security fans show strongest brand affinity for Urban Outfitters (2.3×), MK (1.54×), and Atkins diet (1.52×) over the country average.

Where do Security fans live in United States?

Security fans in United States are most concentrated in North Carolina (reach 7,560,000), Maryland (reach 827,033), and California (reach 723,277). These three regions account for the largest share of the active audience.

What other brands do Security fans also like?

Beyond Security itself, the audience over-indexes on MK (1.54×), Atkins diet (1.52×), nbc chicago (1.63×), and Northrop Grumman (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.