Security Audience in Germany
Security has an estimated audience of 1,970,014 people in Germany. 31.5% are female, 68.5% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stucco, Unique Gifts, Urban Outfitters, Litter box, Haberler.
The average Security fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stucco, Unique Gifts, Urban Outfitters, with strongest over-indexing on Stucco (6.48× the country average). Demographically, the Security audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Security fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 42.2 |
| Estimated audience size | 1,970,014 |
Audience persona
The typical Security fan in Germany is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Stucco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 444,483 | 1.03× |
| Bayern | 324,254 | 1.02× |
| Baden-Württemberg | 275,296 | 1.02× |
| Hessen | 206,287 | 1.37× |
| Niedersachsen | 176,306 | 0.92× |
| Berlin | 105,943 | 1.2× |
| Sachsen | 97,273 | 1.01× |
| Rheinland-Pfalz | 96,405 | 0.98× |
| Schleswig-Holstein | 61,352 | 0.87× |
| Brandenburg | 60,793 | 0.99× |
| Sachsen-Anhalt | 50,889 | 1× |
| Thüringen | 47,289 | 0.94× |
| Hamburg | 46,287 | 1.04× |
| Mecklenburg-Vorpommern | 31,902 | 0.85× |
| Saarland | 18,244 | 0.75× |
| Bremen | 16,819 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stucco | 6.48× | Home & Garden |
| Unique Gifts | 1.84× | Shopping |
| Urban Outfitters | 2.1× | Shopping |
| Litter box | 1.51× | Pets & Animals |
| Haberler | 1.54× | News |
| Pillow | 1.55× | Home & Garden |
| Birthday Gifts | 1.7× | Kids & Family |
| Christmas Gift | 1.67× | Kids & Family |
| Progressive rock | 1.5× | Music & Radio |
| 3D printing | 1.71× | Technology & Electronics |
| Snow White (Fables) | 1.55× | Literature |
| Icon (magazine) | 1.61× | Arts & Culture |
| MK | 1.65× | Music & Radio |
| Home Delivery | 1.58× | Food & Beverages |
| Samanyolu Haber | 2.51× | Movies & TV |
| Ultimate Soccer Manager | 5.82× | Games |
| Video izle | 1.75× | |
| Golem | 1.6× | Technology & Electronics |
| Metamorphoses | 1.65× | Literature |
| Eden Lake | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.77 |
| Need for Security | CONSERVATISM | 2.23 |
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.25 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Brazil | 6.3% |
| United Kingdom | 4.7% |
See Security audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Security have in Germany?
Security has an estimated audience of 1,970,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Security fans?
31.5% of Security fans are female, 68.5% are male, with an average age of 42.2 years.
Which brands do Security fans like most?
Security fans show strongest brand affinity for Stucco (6.48×), Unique Gifts (1.84×), and Urban Outfitters (2.1×) over the country average.
Where do Security fans live in Germany?
Security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 444,483), Bayern (reach 324,254), and Baden-Württemberg (reach 275,296). These three regions account for the largest share of the active audience.
What other brands do Security fans also like?
Beyond Security itself, the audience over-indexes on Unique Gifts (1.84×), Urban Outfitters (2.1×), Litter box (1.51×), and Haberler (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.