A data profile of the people who buy, follow and care about Security in Brazil — modelled from more than twelve digital signal sources. Security has an estimated audience of 4,081,082 people in Brazil.
Security has an estimated audience of 4,081,082 people in Brazil. 46.2% are female, 53.8% are male, average age 38.5. Top brand affinities: GitHub, Instagram, Zoom!, Country music, Rock music.
Top brand affinities include GitHub, Instagram, Zoom!, with strongest over-indexing on GitHub (5.54× the country average).
Demographically, the Security audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Security fan in Brazil is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for GitHub.
The key figures that characterise the Security profile in Brazil.
46.2% are female, 53.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 38.5 |
| Estimated audience size | 4,081,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Security audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.0% |
| Brazil | 6.3% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Security audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 6.83× | ||
| 02 | Oracle Corporation | Technology & Electronics | 6.83× | ||
| 03 | Ubuntu (operating system) | Technology & Electronics | 6.83× | ||
| 04 | GitHub | Internet & Social Media | 5.54× | ||
| 05 | Charlie Hunnam | Movies & TV | 5.33× | ||
| 06 | Elizabeth Olsen | Movies & TV | 4.92× | ||
| 07 | Toy Story (franchise) | Movies & TV | 4.52× | ||
| 08 | Zoom! | Business & Career | 3.58× | ||
| 09 | Rick and Morty | Movies & TV | 3.05× | ||
| 10 | Linux | Technology & Electronics | 2.65× | ||
| 11 | Khan Academy | Business & Career | 2.42× | ||
| 12 | Public transport | Cars & Mobility | 2.08× | ||
| 13 | Real property | Home & Garden | 1.92× | ||
| 14 | Esporte Clube Bahia | Sports | 1.68× | ||
| 15 | Rock music | Music & Radio | 1.67× | ||
| 16 | Country music | Music & Radio | 1.65× | ||
| 17 | Pop music | Music & Radio | 1.65× | ||
| 18 | Hip hop music | Music & Radio | 1.58× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Soul music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.94× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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