Alarm device Audience in United States

Alarm device has an estimated audience of 2,752,740 people in United States. 52.8% are female, 47.2% are male, average age 43.2. Top regions: Texas, California, New York. Top brand affinities: PSV Eindhoven, Motion detector, Security alarm, Information security, Horoscope.

The average Alarm device fan in United States is 43.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include PSV Eindhoven, Motion detector, Security alarm, with strongest over-indexing on PSV Eindhoven (59.47× the country average). Demographically, the Alarm device audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Alarm device fans

Demographic split for Alarm device audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.2
Estimated audience size2,752,740

Audience persona

The typical Alarm device fan in United States is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Alarm device in United States
RegionReachAffinity
Texas261,8751.11×
California90,1030.3×
New York45,3570.29×
Florida39,8140.21×
Kentucky32,1520.93×
Oklahoma29,0400.95×
Virginia28,2500.42×
Ohio28,0370.33×
New Mexico27,6852.01×
North Carolina26,6690.32×
Louisiana26,0040.73×
Arizona25,3280.45×
Mississippi25,0691.11×
Illinois24,9660.27×
Washington22,7030.41×
Alabama22,4770.58×
Pennsylvania22,4150.24×
Arkansas22,2710.98×
Georgia22,0440.26×
West Virginia20,6961.61×
Massachusetts20,6730.38×
Missouri20,0610.45×
Tennessee19,7660.36×
South Carolina19,6250.47×
Indiana19,1210.38×
Kansas19,1160.88×
Idaho19,1111.38×
Oregon19,0700.6×
New Jersey18,6940.27×
Hawaii18,2571.54×
Iowa18,1470.8×
Montana18,0042.36×
South Dakota17,7702.79×
Michigan17,6280.24×
Colorado17,6090.41×
Wisconsin17,5340.42×
Maryland17,4010.37×
North Dakota17,3023.06×
New Hampshire17,0521.57×
Wyoming16,7424.1×
Nebraska16,6981.21×
Connecticut16,6730.6×
Nevada16,5570.62×
Rhode Island16,4661.88×
Maine16,4561.67×
Utah16,2480.66×
Vermont16,1953.35×
Minnesota15,6660.4×
Delaware14,7461.94×
Washington, District of Columbia10,6471.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alarm device audience
BrandAffinityCategory
PSV Eindhoven59.47×Sports
Motion detector45.71×Home & Garden
Security alarm14.67×Home & Garden
Information security8.53×Business & Career
Horoscope8.02×Health
IP camera44.29×Home & Garden
Planet Fitness3.02×Sports
Travel Blogger10.86×Travel & Leisure
Day trading8.67×Business & Career
Anti-theft system14.35×Cars & Mobility
Back to the Future9.72×Movies & TV
Action role-playing game5.68×Games
Indianapolis Motor Speedway9.02×Sports
Lowe's2.31×Shopping
Home automation4.91×Technology & Electronics
Property insurance11.12×Home & Garden
Blended whiskey7.7×Food & Beverages
JBL9.36×Technology & Electronics
Fire extinguisher24.42×Home & Garden
Diaper bag3.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alarm device audience
TraitClusterScore
Need for SecurityCONSERVATISM6.36
TravellingTHRILL2.2
PatriotismCONSERVATISM2.11
Risk AppetiteTHRILL1.99
Convenience OrientationPREMIUM1.88
Luxury OrientationPREMIUM1.85

Worldwide distribution

Worldwide audience distribution share by country for Alarm device
CountryShare
United States19.5%
Spain8.7%
United Kingdom7.9%

See Alarm device audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Alarm device have in United States?

Alarm device has an estimated audience of 2,752,740 people in United States, concentrated in Texas and California.

What is the gender split and age of Alarm device fans?

52.8% of Alarm device fans are female, 47.2% are male, with an average age of 43.2 years.

Which brands do Alarm device fans like most?

Alarm device fans show strongest brand affinity for PSV Eindhoven (59.47×), Motion detector (45.71×), and Security alarm (14.67×) over the country average.

Where do Alarm device fans live in United States?

Alarm device fans in United States are most concentrated in Texas (reach 261,875), California (reach 90,103), and New York (reach 45,357). These three regions account for the largest share of the active audience.

What other brands do Alarm device fans also like?

Beyond Alarm device itself, the audience over-indexes on Motion detector (45.71×), Security alarm (14.67×), Information security (8.53×), and Horoscope (8.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alarm device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.