Rascasse Audience Intelligence

Alarm device Audience in United States

A data profile of the people who buy, follow and care about Alarm device in United States — modelled from more than twelve digital signal sources. Alarm device has an estimated audience of 2,752,740 people in United States.

#5348among Topic in United States#672in Home & Garden

The average Alarm device fan in United States is 43.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Home automation, Motion detector, Information security, with strongest over-indexing on Home automation (14.47× the country average).

Demographically, the Alarm device audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alarm device fan in United States is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Home automation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alarm device profile in United States.

Audience size
2.8M
in United States
Gender
52.8%♀
47.2% male
Age
43.2
average years
Country rank
#11030
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alarm device fans

52.8% are female, 47.2% are male, average age 43.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Alarm device audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.2
Estimated audience size2,752,740
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Alarm device audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Alarm device audience comes from United States.

Worldwide audience distribution share by country for Alarm device
CountryShare
United States19.5%
Spain8.7%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alarm device audience in United States is strongest.

Fig. 05

Top regions by affinity

Alarm device fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K1.46×
02Vermont~6K1.26×
03North Dakota~7K1.23×
04Rhode Island~10K1.21×
05South Dakota~8K1.20×
06New Mexico~20K1.18×
07Montana~9K1.15×
08Delaware~8K1.10×
09Idaho~10K1.09×
10Hawaii~10K1.09×
11New Hampshire~10K1.08×
12Nebraska~10K1.07×
13West Virginia~10K1.07×
14Maine~10K1.07×
15Kansas~20K1.05×
16Washington, District of Columbia~9K1.04×
17Mississippi~20K1.03×
18Louisiana~40K1.02×
19Kentucky~30K1.01×
20Arkansas~20K1.01×
21Oklahoma~30K0.99×
22Iowa~20K0.99×
23Connecticut~30K0.98×
24Nevada~30K0.98×
25Oregon~30K0.97×
26Utah~20K0.97×
27Texas~200K0.96×
28Alabama~40K0.95×
29South Carolina~40K0.94×
30Minnesota~40K0.93×
31Indiana~50K0.92×
32Missouri~40K0.92×
33Wisconsin~40K0.92×
34Tennessee~50K0.91×
35Maryland~40K0.91×
36Colorado~40K0.90×
37Arizona~50K0.89×
38Michigan~60K0.88×
39Massachusetts~50K0.88×
40New Jersey~60K0.87×
41Washington~50K0.87×
42Georgia~70K0.86×
43Virginia~60K0.86×
44Pennsylvania~80K0.85×
45Ohio~70K0.85×
46North Carolina~70K0.85×
47Illinois~80K0.83×
48Florida~100K0.77×
49New York~100K0.75×
50California~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Alarm device, United States
0.65×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alarm device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alarm device audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden61.54×
02Motion detectorHome & Garden49.88×
03Security alarmHome & Garden18.82×
04Home automationTechnology & Electronics14.47×
05Anti-theft systemCars & Mobility14.38×
06Information securityBusiness & Career13.88×
07Elderly careHealth11.47×
08Sustainable energyHome & Garden9.49×
09Renewable energyBusiness & Career7.50×
10Public securityPolitics & Society6.60×
11Online bankingBusiness & Career6.19×
12QVCMovies & TV6.00×
13FedExBusiness & Career5.69×
14SmartwatchTechnology & Electronics5.63×
15Solar energyHome & Garden5.56×
16Weather forecastingHome & Garden5.04×
17First class travelTravel & Leisure4.74×
18Vehicle insuranceCars & Mobility4.64×
19Mortgage loansBusiness & Career4.43×
20PinterestInternet & Social Media2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alarm device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alarm device audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.23×
Convenience OrientationPREMIUM4.21×
Family OrientationCONSERVATISM3.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alarm device audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.81×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alarm device have in United States?

Alarm device has an estimated audience of 2,752,740 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Alarm device fans?

52.8% of Alarm device fans are female, 47.2% are male, with an average age of 43.2 years.

03

Which brands do Alarm device fans like most?

Alarm device fans show strongest brand affinity for Home automation (14.47×), Motion detector (49.88×), and Information security (13.88×) over the country average.

04

Where do Alarm device fans live in United States?

Alarm device fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alarm device fans also like?

Beyond Alarm device itself, the audience over-indexes on Motion detector (49.88×), Information security (13.88×), Sustainable energy (9.49×), and Security alarm (18.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Alarm device audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alarm device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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