IP camera Audience in United States

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IP camera has an estimated audience of 310,556 people in United States. 27.9% are female, 72.1% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Alarm device, SimpliSafe, Home safety, Wireless security, Surveillance.

The average IP camera fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alarm device, SimpliSafe, Home safety, with strongest over-indexing on Alarm device (61.54× the country average). Demographically, the IP camera audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of IP camera fans

Demographic split for IP camera audience in United States
MetricValue
Female27.9%
Male72.1%
Average age43.2
Estimated audience size310,556

Audience persona

The typical IP camera fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Alarm device.

Top regions in United States

Top regions ranked by reach for IP camera in United States
RegionReachAffinity
California45,2891.33×
Texas30,9331.16×
New York23,4771.35×
Florida23,1041.1×
Virginia11,0091.46×
Illinois10,8761.05×
Georgia10,8651.14×
Pennsylvania9,8040.94×
Ohio9,5491×
New Jersey8,7921.11×
North Carolina8,6130.92×
Michigan8,0690.99×
Washington7,3321.18×
Tennessee6,5691.05×
Arizona6,3000.99×
Maryland5,8921.1×
Indiana5,8751.04×
Massachusetts5,8580.96×
Missouri5,6901.14×
Alabama4,8141.11×
Louisiana4,4731.12×
Kentucky4,4021.13×
Colorado4,3300.88×
Wisconsin4,1230.88×
South Carolina4,0300.86×
Oklahoma4,0291.17×
Oregon3,9461.11×
Minnesota3,9050.88×
Nevada3,1931.06×
Mississippi3,0261.18×
Arkansas3,0031.17×
Kansas2,7571.13×
Iowa2,7031.06×
Connecticut2,6660.86×
Utah2,2920.82×
New Mexico1,7191.1×
West Virginia1,5251.05×
Nebraska1,3870.89×
Idaho1,3180.85×
New Hampshire1,0160.83×
Hawaii1,0020.75×
Maine9290.83×
Washington, District of Columbia8510.91×
Montana7620.88×
North Dakota6511.02×
Alaska6150.93×
Rhode Island5940.6×
South Dakota5850.81×
Delaware5320.62×
Vermont4060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IP camera audience
BrandAffinityCategory
Alarm device61.54×Home & Garden
SimpliSafe54.97×Home & Garden
Home safety47.69×Home & Garden
Wireless security163.07×Technology & Electronics
Surveillance26.47×Home & Garden
Wireless security camera90.23×Technology & Electronics
Anti-theft system40.66×Cars & Mobility
Hikvision109.23×Home & Garden
Security alarm20.05×Home & Garden
Motion detector37.82×Home & Garden
National security9.18×Politics & Society
AutoZone5.17×Cars & Mobility
Door security40.19×Technology & Electronics
Motion detection28.13×Home & Garden
Physical security23.18×Politics & Society
Zoom!7.5×Business & Career
National Cyber Security Alliance202.31×Politics & Society
Security6.46×Home & Garden
Used Cars5.17×Cars & Mobility
Power tool4.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IP camera audience
TraitClusterScore
Need for SecurityCONSERVATISM2.33
Convenience OrientationPREMIUM2.21
Early Adopter MentalityPOWER2.15
SustainabilityBALANCE2
Price SensitivityPREMIUM1.84
DIY MentalityTHRILL1.82

Worldwide distribution

Worldwide audience distribution share by country for IP camera
CountryShare
United States10.4%
Thailand8.0%
Japan3.5%

See IP camera audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does IP camera have in United States?

IP camera has an estimated audience of 310,556 people in United States, concentrated in California and Texas.

What is the gender split and age of IP camera fans?

27.9% of IP camera fans are female, 72.1% are male, with an average age of 43.2 years.

Which brands do IP camera fans like most?

IP camera fans show strongest brand affinity for Alarm device (61.54×), SimpliSafe (54.97×), and Home safety (47.69×) over the country average.

Where do IP camera fans live in United States?

IP camera fans in United States are most concentrated in California (reach 45,289), Texas (reach 30,933), and New York (reach 23,477). These three regions account for the largest share of the active audience.

What other brands do IP camera fans also like?

Beyond IP camera itself, the audience over-indexes on SimpliSafe (54.97×), Home safety (47.69×), Wireless security (163.07×), and Surveillance (26.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IP camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.