Rascasse Audience Intelligence

IP camera Audience in United States

A data profile of the people who buy, follow and care about IP camera in United States — modelled from more than twelve digital signal sources. IP camera has an estimated audience of 310,556 people in United States.

#13323among Topic in United States#1673in Home & Garden

The average IP camera fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alarm device, SimpliSafe, Home safety, with strongest over-indexing on Alarm device (61.54× the country average).

Demographically, the IP camera audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IP camera fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Alarm device.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IP camera profile in United States.

Audience size
311K
in United States
Gender
27.9%♀
72.1% male
Age
43.2
average years
Country rank
#47482
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IP camera fans

27.9% are female, 72.1% are male, average age 43.2.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for IP camera audience in United States
MetricValue
Female27.9%
Male72.1%
Average age43.2
Estimated audience size310,556
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the IP camera audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

10.4%

of the worldwide IP camera audience comes from United States.

Worldwide audience distribution share by country for IP camera
CountryShare
United States10.4%
Thailand8.0%
Japan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IP camera audience in United States is strongest.

Fig. 05

Top regions by affinity

IP camera fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~10K1.27×
02New York~20K1.26×
03California~40K1.22×
04Louisiana~5K1.16×
05Texas~30K1.15×
06Mississippi~3K1.15×
07Florida~20K1.14×
08Alabama~5K1.12×
09Arkansas~3K1.11×
10Washington~7K1.10×
11Oklahoma~4K1.10×
12New Jersey~9K1.09×
13Kansas~3K1.09×
14West Virginia~2K1.09×
15Georgia~10K1.08×
16Kentucky~4K1.08×
17Missouri~5K1.06×
18New Mexico~2K1.05×
19Oregon~4K1.04×
20Nevada~3K1.04×
21North Dakota<1K1.04×
22Tennessee~6K1.03×
23Maryland~5K1.02×
24Iowa~3K1.00×
25Alaska<1K0.99×
26Illinois~10K0.98×
27Indiana~6K0.98×
28Montana<1K0.98×
29Arizona~6K0.97×
30Idaho~2K0.97×
31Michigan~8K0.96×
32Nebraska~1K0.96×
33South Dakota<1K0.96×
34Ohio~9K0.95×
35Massachusetts~6K0.95×
36New Hampshire~1K0.95×
37Vermont<1K0.95×
38Connecticut~3K0.94×
39Maine~1K0.93×
40Washington, District of Columbia<1K0.93×
41Wisconsin~4K0.92×
42Delaware<1K0.92×
43North Carolina~9K0.91×
44Hawaii~1K0.91×
45Rhode Island<1K0.91×
46Pennsylvania~9K0.90×
47Colorado~4K0.90×
48South Carolina~4K0.90×
49Utah~2K0.90×
50Minnesota~4K0.88×
Fig. 06

Affinity by region

Affinity by region — IP camera, United States
0.88×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IP camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IP camera audience
#·InterestCategoryAffinity×
01National Cyber Security AlliancePolitics & Society202.31×
02Wireless securityTechnology & Electronics163.07×
03HikvisionHome & Garden109.23×
04Wireless security cameraTechnology & Electronics90.23×
05Alarm deviceHome & Garden61.54×
06SimpliSafeHome & Garden54.97×
07Home safetyHome & Garden47.69×
08Anti-theft systemCars & Mobility40.66×
09Door securityTechnology & Electronics40.19×
10Motion detectorHome & Garden37.82×
11Motion detectionHome & Garden28.13×
12SurveillanceHome & Garden26.47×
13Physical securityPolitics & Society23.18×
14Security alarmHome & Garden20.05×
15National securityPolitics & Society9.18×
16Zoom!Business & Career7.50×
17SecurityHome & Garden6.46×
18AutoZoneCars & Mobility5.17×
19Used CarsCars & Mobility5.17×
20Power toolHome & Garden4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IP camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IP camera audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.62×
Need for SecurityCONSERVATISM2.67×
Quality AwarenessPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IP camera audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
ExtroversionTHRILL0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IP camera have in United States?

IP camera has an estimated audience of 310,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IP camera fans?

27.9% of IP camera fans are female, 72.1% are male, with an average age of 43.2 years.

03

Which brands do IP camera fans like most?

IP camera fans show strongest brand affinity for Alarm device (61.54×), SimpliSafe (54.97×), and Home safety (47.69×) over the country average.

04

Where do IP camera fans live in United States?

IP camera fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do IP camera fans also like?

Beyond IP camera itself, the audience over-indexes on SimpliSafe (54.97×), Home safety (47.69×), Wireless security (163.07×), and Surveillance (26.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See IP camera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IP camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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