A data profile of the people who buy, follow and care about Motion detection in United States — modelled from more than twelve digital signal sources. Motion detection has an estimated audience of 1,358,813 people in United States.
The average Motion detection fan in United States is 47.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anti-theft system, Home automation, Security alarm, with strongest over-indexing on Anti-theft system (22.89× the country average).
Demographically, the Motion detection audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Motion detection fan in United States is more male, around 47.5 years old, with strong Need for Security tendencies and a notable affinity for Anti-theft system.
The key figures that characterise the Motion detection profile in United States.
36.5% are female, 63.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 47.5 |
| Estimated audience size | 1,358,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Motion detection audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 13.8% |
| Thailand | 7.2% |
Where the Motion detection audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~20K | 1.21× | |
| 02 | Louisiana | ~20K | 1.21× | |
| 03 | Kentucky | ~20K | 1.14× | |
| 04 | Arkansas | ~10K | 1.14× | |
| 05 | Georgia | ~50K | 1.11× | |
| 06 | Missouri | ~20K | 1.09× | |
| 07 | Oklahoma | ~20K | 1.09× | |
| 08 | Mississippi | ~10K | 1.09× | |
| 09 | West Virginia | ~7K | 1.09× | |
| 10 | North Carolina | ~40K | 1.08× | |
| 11 | South Carolina | ~20K | 1.08× | |
| 12 | Texas | ~100K | 1.05× | |
| 13 | Michigan | ~40K | 1.05× | |
| 14 | Oregon | ~20K | 1.05× | |
| 15 | New Mexico | ~7K | 1.05× | |
| 16 | Ohio | ~40K | 1.03× | |
| 17 | Virginia | ~30K | 1.02× | |
| 18 | Washington | ~30K | 1.02× | |
| 19 | Tennessee | ~30K | 1.02× | |
| 20 | Maine | ~5K | 1.01× | |
| 21 | New York | ~80K | 1.00× | |
| 22 | Vermont | ~2K | 1.00× | |
| 23 | California | ~100K | 0.99× | |
| 24 | Pennsylvania | ~50K | 0.99× | |
| 25 | Arizona | ~30K | 0.99× | |
| 26 | Kansas | ~10K | 0.99× | |
| 27 | Hawaii | ~6K | 0.99× | |
| 28 | Alaska | ~3K | 0.99× | |
| 29 | New Hampshire | ~5K | 0.98× | |
| 30 | Montana | ~4K | 0.98× | |
| 31 | Massachusetts | ~30K | 0.97× | |
| 32 | Indiana | ~20K | 0.97× | |
| 33 | Connecticut | ~10K | 0.97× | |
| 34 | Delaware | ~4K | 0.97× | |
| 35 | North Dakota | ~3K | 0.97× | |
| 36 | Illinois | ~40K | 0.96× | |
| 37 | Minnesota | ~20K | 0.96× | |
| 38 | Iowa | ~10K | 0.96× | |
| 39 | Idaho | ~7K | 0.96× | |
| 40 | Nebraska | ~7K | 0.96× | |
| 41 | Florida | ~90K | 0.95× | |
| 42 | South Dakota | ~3K | 0.95× | |
| 43 | Rhode Island | ~4K | 0.94× | |
| 44 | Colorado | ~20K | 0.93× | |
| 45 | Washington, District of Columbia | ~4K | 0.93× | |
| 46 | Maryland | ~20K | 0.92× | |
| 47 | Wisconsin | ~20K | 0.92× | |
| 48 | Nevada | ~10K | 0.92× | |
| 49 | Utah | ~10K | 0.92× | |
| 50 | New Jersey | ~30K | 0.86× |
The strongest cross-interests of the Motion detection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IP camera | Home & Garden | 28.13× | ||
| 02 | Anti-theft system | Cars & Mobility | 22.89× | ||
| 03 | Security alarm | Home & Garden | 7.95× | ||
| 04 | Photovoltaic system | Home & Garden | 5.47× | ||
| 05 | Electric bicycle | Cars & Mobility | 5.08× | ||
| 06 | Home automation | Technology & Electronics | 4.94× | ||
| 07 | Catherine Zeta-Jones | Movies & TV | 4.86× | ||
| 08 | Information security | Business & Career | 4.24× | ||
| 09 | LED lamp | Home & Garden | 3.92× | ||
| 10 | Smartwatch | Technology & Electronics | 3.71× | ||
| 11 | Sustainable energy | Home & Garden | 3.59× | ||
| 12 | Lawn mower | Home & Garden | 3.14× | ||
| 13 | Renewable energy | Business & Career | 2.96× | ||
| 14 | Solar energy | Home & Garden | 2.77× | ||
| 15 | Tesla Motors | Cars & Mobility | 2.75× | ||
| 16 | Ace Hardware | Home & Garden | 2.73× | ||
| 17 | Discount Tire | Shopping | 2.65× | ||
| 18 | Hardware store | Home & Garden | 2.38× | ||
| 19 | Menards | Home & Garden | 2.32× | ||
| 20 | Home Appliances | Home & Garden | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.03× | |
| Convenience Orientation | PREMIUM | 1.87× | |
| Patriotism | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Motion detection has an estimated audience of 1,358,813 people in United States, concentrated in California and Texas.
36.5% of Motion detection fans are female, 63.5% are male, with an average age of 47.5 years.
Motion detection fans show strongest brand affinity for Anti-theft system (22.89×), Home automation (4.94×), and Security alarm (7.95×) over the country average.
Motion detection fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Motion detection itself, the audience over-indexes on Home automation (4.94×), Security alarm (7.95×), Sustainable energy (3.59×), and Ace Hardware (2.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Motion detection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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