Hikvision Audience in United States

Hikvision logo

Hikvision has an estimated audience of 269,431 people in United States. 28.7% are female, 71.3% are male, average age 37.8. Top regions: California, Florida, New York. Top brand affinities: Motion detector, Google Maps, IP camera, Indeed.com, Capital One.

The average Hikvision fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Motion detector, Google Maps, IP camera, with strongest over-indexing on Motion detector (67.65× the country average). Demographically, the Hikvision audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Hikvision fans

Demographic split for Hikvision audience in United States
MetricValue
Female28.7%
Male71.3%
Average age37.8
Estimated audience size269,431

Audience persona

The typical Hikvision fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Motion detector.

Top regions in United States

Top regions ranked by reach for Hikvision in United States
RegionReachAffinity
California45,2911.53×
Florida33,4121.83×
New York25,8631.72×
Texas24,1501.04×
New Jersey11,0971.62×
Illinois9,8631.1×
Pennsylvania9,3481.03×
Georgia9,3131.12×
Michigan7,6251.08×
Ohio7,2960.88×
Virginia7,1131.08×
North Carolina6,7190.83×
Washington6,0301.12×
Massachusetts5,6671.07×
Tennessee5,1400.95×
Arizona4,9460.9×
Missouri4,6771.08×
Maryland4,2560.92×
Indiana4,2120.86×
Louisiana4,0671.17×
Alabama3,9011.04×
Colorado3,8030.9×
Connecticut3,6831.36×
Kentucky3,4451.02×
Nevada3,4011.31×
Oregon3,3581.09×
South Carolina3,3130.82×
Oklahoma3,1901.07×
Wisconsin2,9050.72×
Minnesota2,6540.69×
Mississippi2,4741.11×
Utah2,2280.92×
Arkansas1,7830.8×
Kansas1,7200.81×
Washington, District of Columbia1,7052.1×
New Mexico1,5261.13×
Iowa1,4300.64×
Nebraska1,3571×
Idaho1,3050.97×
Rhode Island9401.1×
New Hampshire9310.88×
West Virginia7450.59×
Hawaii7250.63×
Maine6030.62×
Montana5920.79×
Delaware5770.78×
South Dakota5400.87×
Alaska4610.8×
North Dakota2680.48×
Vermont2610.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hikvision audience
BrandAffinityCategory
Motion detector67.65×Home & Garden
Google Maps8.56×Internet & Social Media
IP camera101.59×Home & Garden
Indeed.com7.22×Business & Career
Capital One6.73×Business & Career
Public security14.43×Politics & Society
Autism Awareness12.94×Health
Diabetes mellitus awareness8.68×Health
CarGurus7.36×Cars & Mobility
Enterprise Rent-A-Car6.32×Cars & Mobility
Cyber-attack43.83×Technology & Electronics
Google News5.94×News
Security alarm14.67×Home & Garden
Singer-songwriter3.98×Music & Radio
Microblogging8.77×Technology & Electronics
DuckDuckGo7.98×Internet & Social Media
AutoZone3.51×Cars & Mobility
DeviantArt6.14×Internet & Social Media
Circle K5.99×Shopping
Hidden camera19.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hikvision audience
TraitClusterScore
Need for SecurityCONSERVATISM6.33
TravellingTHRILL2.47
PatriotismCONSERVATISM1.85
Convenience OrientationPREMIUM1.81
DIY MentalityTHRILL1.78
Risk AppetiteTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Hikvision
CountryShare
India13.7%
Spain10.0%
United States9.9%

See Hikvision audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hikvision have in United States?

Hikvision has an estimated audience of 269,431 people in United States, concentrated in California and Florida.

What is the gender split and age of Hikvision fans?

28.7% of Hikvision fans are female, 71.3% are male, with an average age of 37.8 years.

Which brands do Hikvision fans like most?

Hikvision fans show strongest brand affinity for Motion detector (67.65×), Google Maps (8.56×), and IP camera (101.59×) over the country average.

Where do Hikvision fans live in United States?

Hikvision fans in United States are most concentrated in California (reach 45,291), Florida (reach 33,412), and New York (reach 25,863). These three regions account for the largest share of the active audience.

What other brands do Hikvision fans also like?

Beyond Hikvision itself, the audience over-indexes on Google Maps (8.56×), IP camera (101.59×), Indeed.com (7.22×), and Capital One (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hikvision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.