Rascasse Audience Intelligence

Hikvision Target Market in United States

A data profile of the people who buy, follow and care about Hikvision in United States — modelled from more than twelve digital signal sources. Hikvision has an estimated audience of 198,238 people in United States.

#6196among Brand in United States#1890in Home & Garden

The average Hikvision fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Motion detector, Public security, IP camera, with strongest over-indexing on Motion detector (81.36× the country average).

Demographically, the Hikvision audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hikvision fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Motion detector.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hikvision profile in United States.

Audience size
198K
in United States
Gender
28.7%♀
71.3% male
Age
37.8
average years
Country rank
#58883
Brand in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hikvision

28.7% are female, 71.3% are male, average age 37.8.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Hikvision audience in United States
MetricValue
Female28.7%
Male71.3%
Average age37.8
Estimated audience size198,238
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Hikvision audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Hikvision audience comes from United States.

Worldwide audience distribution share by country for Hikvision
CountryShare
India14.1%
Brazil9.2%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hikvision audience in United States is strongest.

Fig. 05

Top regions by affinity

Hikvision customers by region in United States
#RegionReachAffinity×
01Florida~30K1.78×
02Washington, District of Columbia~1K1.71×
03New York~20K1.62×
04New Jersey~10K1.54×
05California~40K1.46×
06Connecticut~3K1.29×
07Louisiana~4K1.26×
08Nevada~3K1.23×
09New Mexico~2K1.11×
10Rhode Island<1K1.11×
11Georgia~9K1.10×
12Oregon~3K1.10×
13Mississippi~2K1.08×
14Illinois~9K1.06×
15Washington~6K1.06×
16Michigan~7K1.05×
17Massachusetts~6K1.05×
18Oklahoma~3K1.05×
19Missouri~5K1.04×
20Texas~20K1.02×
21Virginia~7K1.02×
22Kentucky~3K1.02×
23Pennsylvania~9K1.00×
24Idaho~1K1.00×
25Nebraska~1K0.99×
26Alabama~4K0.98×
27South Dakota<1K0.97×
28Utah~2K0.96×
29Tennessee~5K0.95×
30New Hampshire~1K0.95×
31Montana<1K0.94×
32Alaska<1K0.94×
33Delaware<1K0.92×
34Maryland~4K0.91×
35Arizona~5K0.90×
36Colorado~4K0.89×
37Ohio~7K0.88×
38Vermont<1K0.87×
39Arkansas~2K0.86×
40Kansas~2K0.86×
41North Dakota<1K0.86×
42North Carolina~7K0.85×
43Indiana~4K0.85×
44South Carolina~3K0.84×
45West Virginia~1K0.84×
46Maine<1K0.84×
47Hawaii<1K0.82×
48Iowa~2K0.77×
49Wisconsin~3K0.74×
50Minnesota~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Hikvision, United States
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hikvision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hikvision audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden109.23×
02Motion detectorHome & Garden81.36×
03Cyber-attackTechnology & Electronics44.10×
04Public securityPolitics & Society21.00×
05Vietnam AirlinesTravel & Leisure18.88×
06Hidden cameraHome & Garden17.90×
07Internet of ThingsBusiness & Career17.08×
08Security alarmHome & Garden14.56×
09Travel BloggerTravel & Leisure9.22×
10Information securityBusiness & Career8.75×
11CarcareCars & Mobility5.56×
12Home automationTechnology & Electronics5.03×
13InnovationBusiness & Career3.27×
14Cloud computingTechnology & Electronics3.02×
15AutoZoneCars & Mobility2.98×
16Hardware storeHome & Garden2.98×
17Used carCars & Mobility2.67×
18Home AppliancesHome & Garden2.19×
19SmartphonesTechnology & Electronics1.79×
20Home improvementHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hikvision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hikvision audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.27×
PatriotismCONSERVATISM2.72×
TravellingTHRILL2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hikvision audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hikvision's target market in United States?

Hikvision's target market in United States covers an estimated 198,238 people, concentrated in California and Florida.

02

What is the gender split and age of Hikvision customers?

28.7% of the Hikvision audience are female, 71.3% are male, with an average age of 37.8 years.

03

Which brands do Hikvision fans like most?

Hikvision fans show strongest brand affinity for Motion detector (81.36×), Public security (21×), and IP camera (109.23×) over the country average.

04

Where do Hikvision fans live in United States?

Hikvision fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hikvision fans also like?

Beyond Hikvision itself, the audience over-indexes on Public security (21×), IP camera (109.23×), Cyber-attack (44.1×), and Security alarm (14.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hikvision audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hikvision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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