Rascasse Audience Intelligence

Physical security Audience in United States

A data profile of the people who buy, follow and care about Physical security in United States — modelled from more than twelve digital signal sources. Physical security has an estimated audience of 1,970,375 people in United States.

#6379among Topic in United States#908in Politics & Society

The average Physical security fan in United States is 47.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information security, Home automation, Sustainable energy, with strongest over-indexing on Information security (15.17× the country average).

Demographically, the Physical security audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Physical security fan in United States is more male, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Information security.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical security profile in United States.

Audience size
2M
in United States
Gender
37.5%♀
62.5% male
Age
47.3
average years
Country rank
#14413
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical security fans

37.5% are female, 62.5% are male, average age 47.3.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Physical security audience in United States
MetricValue
Female37.5%
Male62.5%
Average age47.3
Estimated audience size1,970,375
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Physical security audience in United States
Age bracketShare%
16-195%
20-2912%
30-3918%
40-4924%
50+41%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Physical security audience comes from United States.

Worldwide audience distribution share by country for Physical security
CountryShare
United States29.0%
United Kingdom13.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical security audience in United States is strongest.

Fig. 05

Top regions by affinity

Physical security fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~70K1.39×
02Washington, District of Columbia~8K1.37×
03Maryland~40K1.28×
04Alaska~5K1.22×
05Vermont~4K1.22×
06Alabama~30K1.20×
07Connecticut~20K1.18×
08North Dakota~5K1.15×
09Nebraska~10K1.12×
10South Dakota~5K1.11×
11South Carolina~30K1.06×
12Hawaii~9K1.04×
13Montana~6K1.04×
14Georgia~60K1.03×
15Delaware~6K1.03×
16Rhode Island~6K1.02×
17West Virginia~9K1.00×
18Maine~7K0.99×
19Washington~40K0.98×
20Mississippi~20K0.98×
21New Hampshire~8K0.98×
22New Mexico~10K0.97×
23Idaho~10K0.97×
24Massachusetts~40K0.96×
25Arkansas~20K0.96×
26New York~100K0.94×
27Minnesota~30K0.93×
28Kansas~10K0.93×
29North Carolina~50K0.92×
30Nevada~20K0.92×
31Colorado~30K0.91×
32Kentucky~20K0.91×
33Arizona~40K0.90×
34Louisiana~20K0.90×
35Oklahoma~20K0.90×
36Iowa~10K0.90×
37Florida~100K0.89×
38Missouri~30K0.89×
39Utah~20K0.88×
40Texas~100K0.86×
41Tennessee~30K0.86×
42Indiana~30K0.85×
43Wisconsin~30K0.85×
44Oregon~20K0.85×
45Pennsylvania~50K0.82×
46Illinois~50K0.82×
47California~200K0.81×
48Michigan~40K0.80×
49New Jersey~40K0.78×
50Ohio~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Physical security, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical security audience
#·InterestCategoryAffinity×
01Security alarmHome & Garden17.17×
02Information securityBusiness & Career15.17×
03Home automationTechnology & Electronics12.19×
04Sustainable energyHome & Garden8.79×
05Online bankingBusiness & Career6.95×
06Renewable energyBusiness & Career6.32×
07Retail bankingBusiness & Career6.24×
08Public securityPolitics & Society5.54×
09Solar energyHome & Garden5.26×
10LotteryGames5.15×
11SmartwatchTechnology & Electronics5.10×
12FedExBusiness & Career5.01×
13Vehicle insuranceCars & Mobility4.74×
14Mortgage loansBusiness & Career4.31×
15QVCMovies & TV4.26×
16First class travelTravel & Leisure4.25×
17Weather forecastingHome & Garden4.25×
18InnovationBusiness & Career3.16×
19Discount storesShopping3.05×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical security audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.78×
Need for SecurityCONSERVATISM3.00×
SustainabilityBALANCE2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical security audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
Pet OwnershipJOY0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical security have in United States?

Physical security has an estimated audience of 1,970,375 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Physical security fans?

37.5% of Physical security fans are female, 62.5% are male, with an average age of 47.3 years.

03

Which brands do Physical security fans like most?

Physical security fans show strongest brand affinity for Information security (15.17×), Home automation (12.19×), and Sustainable energy (8.79×) over the country average.

04

Where do Physical security fans live in United States?

Physical security fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Physical security fans also like?

Beyond Physical security itself, the audience over-indexes on Home automation (12.19×), Sustainable energy (8.79×), Security alarm (17.17×), and Mortgage loans (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Physical security audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Physical security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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