Physical security Audience in Germany
Physical security has an estimated audience of 353,432 people in Germany. 35.2% are female, 64.8% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jon Bernthal, Christian Bale, Information security, Willem Dafoe, Satire.
The average Physical security fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jon Bernthal, Christian Bale, Information security, with strongest over-indexing on Jon Bernthal (20× the country average). Demographically, the Physical security audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Physical security fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 44.5 |
| Estimated audience size | 353,432 |
Audience persona
The typical Physical security fan in Germany is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Jon Bernthal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 30,364 | 0.39× |
| Bayern | 27,257 | 0.48× |
| Baden-Württemberg | 19,541 | 0.41× |
| Rheinland-Pfalz | 13,320 | 0.75× |
| Hessen | 13,214 | 0.49× |
| Niedersachsen | 13,108 | 0.38× |
| Sachsen | 12,020 | 0.69× |
| Thüringen | 11,150 | 1.24× |
| Sachsen-Anhalt | 10,829 | 1.18× |
| Bremen | 10,176 | 3.37× |
| Saarland | 10,047 | 2.31× |
| Brandenburg | 10,036 | 0.92× |
| Schleswig-Holstein | 9,718 | 0.77× |
| Mecklenburg-Vorpommern | 9,524 | 1.41× |
| Berlin | 7,561 | 0.48× |
| Hamburg | 5,839 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jon Bernthal | 20× | Movies & TV |
| Christian Bale | 20× | Movies & TV |
| Information security | 11.51× | Business & Career |
| Willem Dafoe | 17.31× | Movies & TV |
| Satire | 7.32× | Literature |
| Bob Odenkirk | 20× | Movies & TV |
| Jon Bon Jovi | 16.59× | Music & Radio |
| Miyamoto Musashi | 36.31× | Politics & Society |
| Chris Pratt | 10.4× | Movies & TV |
| German television comedy | 6.63× | Movies & TV |
| Food bank | 20× | Politics & Society |
| 300 (film) | 30.74× | Movies & TV |
| Planet of the Apes | 20× | Movies & TV |
| Hygiene | 3.44× | Beauty & Wellness |
| Cameron Diaz | 9.1× | Movies & TV |
| Public security | 13.22× | Politics & Society |
| Tagesschau | 1.95× | Movies & TV |
| Allgäu | 5.81× | Travel & Leisure |
| Grand tourer | 15.25× | Cars & Mobility |
| Jamie Lee Curtis | 6.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.26 |
| Sports Activity | POWER | 1.65 |
| Pet Ownership | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.8% |
| Germany | 5.2% |
See Physical security audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Physical security have in Germany?
Physical security has an estimated audience of 353,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Physical security fans?
35.2% of Physical security fans are female, 64.8% are male, with an average age of 44.5 years.
Which brands do Physical security fans like most?
Physical security fans show strongest brand affinity for Jon Bernthal (20×), Christian Bale (20×), and Information security (11.51×) over the country average.
Where do Physical security fans live in Germany?
Physical security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 30,364), Bayern (reach 27,257), and Baden-Württemberg (reach 19,541). These three regions account for the largest share of the active audience.
What other brands do Physical security fans also like?
Beyond Physical security itself, the audience over-indexes on Christian Bale (20×), Information security (11.51×), Willem Dafoe (17.31×), and Satire (7.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Physical security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.