Rascasse Audience Intelligence

Home safety Audience in United States

A data profile of the people who buy, follow and care about Home safety in United States — modelled from more than twelve digital signal sources. Home safety has an estimated audience of 2,791,130 people in United States.

#5307among Topic in United States#663in Home & Garden

The average Home safety fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motion detector, Information security, Public security, with strongest over-indexing on Motion detector (39.42× the country average).

Demographically, the Home safety audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home safety fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Motion detector.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home safety profile in United States.

Audience size
2.8M
in United States
Gender
53.5%♀
46.5% male
Age
43.5
average years
Country rank
#10901
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home safety fans

53.5% are female, 46.5% are male, average age 43.5.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Home safety audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.5
Estimated audience size2,791,130
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Home safety audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Home safety audience comes from United States.

Worldwide audience distribution share by country for Home safety
CountryShare
United States40.6%
United Kingdom8.4%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Home safety fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.47×
02Louisiana~40K1.24×
03Tennessee~70K1.22×
04Alabama~50K1.20×
05Florida~200K1.15×
06New York~200K1.15×
07Colorado~50K1.14×
08South Carolina~50K1.14×
09Missouri~50K1.13×
10Michigan~80K1.11×
11Connecticut~30K1.11×
12Georgia~90K1.10×
13Mississippi~30K1.10×
14Illinois~100K1.09×
15Iowa~20K1.09×
16Ohio~90K1.05×
17North Carolina~90K1.05×
18Maryland~50K1.04×
19Kentucky~40K1.03×
20Texas~200K1.02×
21Pennsylvania~100K1.02×
22Arkansas~20K1.02×
23Massachusetts~60K1.01×
24Kansas~20K1.01×
25Nebraska~10K1.01×
26West Virginia~10K1.01×
27Rhode Island~9K1.01×
28Delaware~8K1.01×
29Indiana~50K1.00×
30Oklahoma~30K1.00×
31Washington, District of Columbia~8K1.00×
32Wisconsin~40K0.99×
33Virginia~70K0.98×
34Minnesota~40K0.98×
35North Dakota~6K0.98×
36California~300K0.95×
37Nevada~30K0.95×
38New Hampshire~10K0.95×
39Arizona~50K0.94×
40Vermont~5K0.93×
41New Mexico~10K0.92×
42Maine~9K0.92×
43South Dakota~6K0.92×
44Montana~7K0.91×
45Idaho~10K0.90×
46Washington~50K0.87×
47Oregon~30K0.87×
48Hawaii~10K0.87×
49Alaska~5K0.87×
50Utah~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Home safety, United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home safety audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden47.69×
02Internet safetyInternet & Social Media39.86×
03Motion detectorHome & Garden39.42×
04Lithium-ion batteryTechnology & Electronics14.97×
05Travel BloggerTravel & Leisure12.27×
06Information securityBusiness & Career11.96×
07Public securityPolitics & Society10.57×
08Tanger OutletsFashion & Accessoires10.17×
09Security alarmHome & Garden9.64×
10Berlin WallTravel & Leisure8.93×
11Web serverTechnology & Electronics8.69×
12Computer securityBusiness & Career4.74×
13Home automationTechnology & Electronics4.58×
14Risk managementBusiness & Career3.62×
15Hardware storeHome & Garden3.45×
16Discount TireShopping3.34×
17Ace HardwareHome & Garden2.64×
18IKEAHome & Garden2.20×
19Home AppliancesHome & Garden2.13×
20Home improvementHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home safety audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.12×
Need for SecurityCONSERVATISM9.86×
IndulgenceJOY2.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home safety audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
CreativityOPEN0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home safety have in United States?

Home safety has an estimated audience of 2,791,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home safety fans?

53.5% of Home safety fans are female, 46.5% are male, with an average age of 43.5 years.

03

Which brands do Home safety fans like most?

Home safety fans show strongest brand affinity for Motion detector (39.42×), Information security (11.96×), and Public security (10.57×) over the country average.

04

Where do Home safety fans live in United States?

Home safety fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home safety fans also like?

Beyond Home safety itself, the audience over-indexes on Information security (11.96×), Public security (10.57×), Web server (8.69×), and Internet safety (39.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →