Home safety Audience in United States

Home safety logo

Home safety has an estimated audience of 2,791,130 people in United States. 53.5% are female, 46.5% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Nationality, La Opinión, Product design.

The average Home safety fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Nationality, with strongest over-indexing on Urban Outfitters (6.28× the country average). Demographically, the Home safety audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home safety fans

Demographic split for Home safety audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.5
Estimated audience size2,791,130

Audience persona

The typical Home safety fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Home safety in United States
RegionReachAffinity
California308,2621×
Texas260,2861.08×
Florida224,3901.19×
New York193,1691.24×
Illinois104,0191.12×
Georgia102,7241.19×
Pennsylvania99,1041.05×
Ohio95,3141.11×
North Carolina93,8311.12×
New Jersey91,5341.29×
Michigan83,7511.15×
Tennessee71,0231.27×
Virginia65,1420.96×
Massachusetts58,4321.06×
Arizona54,2730.95×
Colorado52,0081.18×
Washington51,1980.91×
Indiana51,1261×
Missouri51,0731.14×
Maryland50,6121.05×
Alabama50,0891.28×
Louisiana47,8661.33×
South Carolina46,1381.1×
Minnesota40,6781.02×
Wisconsin40,3600.96×
Kentucky36,7041.05×
Connecticut31,4751.12×
Oklahoma30,2640.98×
Oregon27,4160.86×
Iowa25,5991.11×
Nevada25,3310.94×
Arkansas23,7571.03×
Mississippi23,7511.03×
Kansas22,6721.03×
Utah17,3320.69×
Nebraska14,2971.02×
New Mexico11,8900.85×
West Virginia11,6190.89×
Idaho11,5340.82×
New Hampshire10,0520.91×
Hawaii9,0970.76×
Rhode Island8,8981×
Maine8,2000.82×
Delaware7,8651.02×
Washington, District of Columbia7,1730.86×
Montana6,0650.78×
North Dakota5,1000.89×
South Dakota4,9880.77×
Vermont3,9780.81×
Alaska2,8990.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home safety audience
BrandAffinityCategory
Urban Outfitters6.28×Shopping
Israel3.51×Travel & Leisure
Nationality3.32×Politics & Society
La Opinión8.22×News
Product design2.21×Business & Career
Erasmus+17.94×Business & Career
Layne Staley5.69×Music & Radio
Jeep Wagoneer4.99×Cars & Mobility
UK garage4.65×Music & Radio
edureka30.16×Business & Career
Endless Space17.66×Games
Stamp collecting3.12×Home & Garden
Stucco3.73×Home & Garden
Jesse Plemons1.98×Movies & TV
South Asian cuisine5.06×Food & Beverages
Nebraska Cornhuskers football2.02×Sports
Wikia1.83×Internet & Social Media
Gush Etzion10.13×Travel & Leisure
Erie County, New York5.12×Travel & Leisure
N1 road (South Africa)2.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home safety audience
TraitClusterScore
Need for SecurityCONSERVATISM13.24
PatriotismCONSERVATISM8.74
TravellingTHRILL3.32
IndulgenceJOY2.85
DIY MentalityTHRILL2.78
Risk AppetiteTHRILL2.3

Worldwide distribution

Worldwide audience distribution share by country for Home safety
CountryShare
United States40.6%
United Kingdom8.4%
Canada5.5%

See Home safety audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home safety have in United States?

Home safety has an estimated audience of 2,791,130 people in United States, concentrated in California and Texas.

What is the gender split and age of Home safety fans?

53.5% of Home safety fans are female, 46.5% are male, with an average age of 43.5 years.

Which brands do Home safety fans like most?

Home safety fans show strongest brand affinity for Urban Outfitters (6.28×), Israel (3.51×), and Nationality (3.32×) over the country average.

Where do Home safety fans live in United States?

Home safety fans in United States are most concentrated in California (reach 308,262), Texas (reach 260,286), and Florida (reach 224,390). These three regions account for the largest share of the active audience.

What other brands do Home safety fans also like?

Beyond Home safety itself, the audience over-indexes on Israel (3.51×), Nationality (3.32×), La Opinión (8.22×), and Product design (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.