Rascasse Audience Intelligence

Tanger Outlets Target Market in United States

A data profile of the people who buy, follow and care about Tanger Outlets in United States — modelled from more than twelve digital signal sources. Tanger Outlets has an estimated audience of 2,197,576 people in United States.

#1339among Brand in United States#600in Fashion & Accessoires

The average Tanger Outlets fan in United States is 36.1 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Tennessee, Texas.

Top brand affinities include Hồ Ngọc Hà, The Verge (XM), Brian Cox (physicist), with strongest over-indexing on Hồ Ngọc Hà (674.95× the country average).

Demographically, the Tanger Outlets audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tanger Outlets fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Hồ Ngọc Hà.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanger Outlets profile in United States.

Audience size
2.2M
in United States
Gender
65.0%♀
35.0% male
Age
36.1
average years
Country rank
#13207
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tanger Outlets

65.0% are female, 35.0% are male, average age 36.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Tanger Outlets audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.1
Estimated audience size2,197,576
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tanger Outlets audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4922%
50+11%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Tanger Outlets audience comes from United States.

Worldwide audience distribution share by country for Tanger Outlets
CountryShare
United States84.8%
Canada8.7%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanger Outlets audience in United States is strongest.

Fig. 05

Top regions by affinity

Tanger Outlets customers by region in United States
#RegionReachAffinity×
01South Carolina~200K6.80×
02Tennessee~200K4.83×
03Delaware~30K4.49×
04Georgia~200K2.84×
05Mississippi~40K2.35×
06North Carolina~100K2.20×
07Michigan~100K2.07×
08Washington, District of Columbia~10K2.05×
09Arizona~90K1.94×
10Louisiana~50K1.92×
11Pennsylvania~100K1.76×
12Ohio~100K1.73×
13West Virginia~20K1.64×
14Alabama~50K1.62×
15Maryland~60K1.52×
16Texas~200K1.11×
17Missouri~40K1.01×
18Florida~100K0.95×
19New York~100K0.87×
20New Hampshire~8K0.87×
21Arkansas~10K0.75×
22Virginia~40K0.73×
23Connecticut~20K0.71×
24Alaska~3K0.61×
25North Dakota~3K0.57×
26Wyoming~2K0.56×
27Rhode Island~4K0.54×
28South Dakota~3K0.52×
29Montana~3K0.49×
30Kentucky~10K0.48×
31Idaho~5K0.46×
32Hawaii~4K0.41×
33New Jersey~20K0.40×
34Kansas~6K0.36×
35Maine~2K0.32×
36New Mexico~3K0.31×
37Nebraska~3K0.30×
38Iowa~5K0.29×
39Oklahoma~6K0.25×
40Utah~5K0.25×
41Massachusetts~10K0.24×
42Wisconsin~8K0.24×
43Indiana~9K0.23×
44Oregon~5K0.21×
45Nevada~4K0.20×
46Colorado~5K0.16×
47Minnesota~5K0.16×
48Washington~7K0.15×
49Illinois~10K0.14×
50California~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Tanger Outlets, United States
0.07×1.00×6.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tanger Outlets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tanger Outlets audience
#·InterestCategoryAffinity×
01Hồ Ngọc HàMusic & Radio674.95×
02Smart ShopperShopping92.22×
03Oregon Track and FieldSports83.55×
04The Verge (XM)Music & Radio66.63×
05Vince GuaraldiMusic & Radio52.53×
06Brian Cox (physicist)Movies & TV47.62×
07Rowan AtkinsonMovies & TV24.01×
08CakeryFood & Beverages20.00×
09Energy HealingHealth20.00×
10Farmhouse kitchenHome & Garden20.00×
11Community mental health serviceHealth20.00×
12Juice fastingHealth19.92×
13HydraFacialBeauty & Wellness19.48×
14SlickdealsShopping19.12×
15HoneymoonKids & Family16.42×
16Bachelor partyKids & Family14.62×
17Hugh LaurieMovies & TV13.89×
18Same-sex marriageKids & Family9.64×
19President of the United StatesPolitics & Society2.97×
20MemeInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tanger Outlets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tanger Outlets audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.69×
SustainabilityBALANCE1.47×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tanger Outlets audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
Convenience OrientationPREMIUM0.58×
ExtroversionTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tanger Outlets's target market in United States?

Tanger Outlets's target market in United States covers an estimated 2,197,576 people, concentrated in South Carolina and Tennessee.

02

What is the gender split and age of Tanger Outlets customers?

65.0% of the Tanger Outlets audience are female, 35.0% are male, with an average age of 36.1 years.

03

Which brands do Tanger Outlets fans like most?

Tanger Outlets fans show strongest brand affinity for Hồ Ngọc Hà (674.95×), The Verge (XM) (66.63×), and Brian Cox (physicist) (47.62×) over the country average.

04

Where do Tanger Outlets fans live in United States?

Tanger Outlets fans in United States are most concentrated in South Carolina (reach ~200K), Tennessee (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tanger Outlets fans also like?

Beyond Tanger Outlets itself, the audience over-indexes on The Verge (XM) (66.63×), Brian Cox (physicist) (47.62×), Slickdeals (19.12×), and Smart Shopper (92.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tanger Outlets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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