Tanger Outlets Audience in United States

Tanger Outlets logo

Tanger Outlets has an estimated audience of 2,186,150 people in United States. 65.0% are female, 35.0% are male, average age 36.1. Top regions: South Carolina, Texas, Tennessee. Top brand affinities: Hồ Ngọc Hà, The Verge (XM), Brian Cox (physicist), Slickdeals, Smart Shopper.

The average Tanger Outlets fan in United States is 36.1 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Texas, Tennessee. Top brand affinities include Hồ Ngọc Hà, The Verge (XM), Brian Cox (physicist), with strongest over-indexing on Hồ Ngọc Hà (674.95× the country average). Demographically, the Tanger Outlets audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Shopping mall

Demographics of Tanger Outlets fans

Demographic split for Tanger Outlets audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.1
Estimated audience size2,186,150

Audience persona

The typical Tanger Outlets fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Hồ Ngọc Hà.

Top regions in United States

Top regions ranked by reach for Tanger Outlets in United States
RegionReachAffinity
South Carolina229,8646.99×
Texas224,8281.2×
Tennessee203,9984.65×
Georgia199,9882.97×
North Carolina148,2012.25×
Florida141,6950.96×
Pennsylvania134,6131.83×
Michigan123,3442.16×
New York117,5840.96×
Ohio113,7461.69×
Arizona84,9551.9×
Maryland57,8841.54×
Louisiana53,7641.91×
Alabama46,2771.52×
Virginia40,1210.75×
Mississippi38,0222.11×
Missouri32,5120.92×
Delaware27,2054.51×
New Jersey24,2000.44×
Connecticut15,9910.73×
West Virginia15,2201.5×
Washington, District of Columbia13,2652.02×
Kentucky13,1950.48×
Arkansas13,1000.73×
California12,8120.05×
Massachusetts10,3750.24×
Indiana8,8220.22×
Illinois8,6820.12×
New Hampshire7,8890.92×
Wisconsin7,6090.23×
Oklahoma4,9480.2×
Iowa4,5740.25×
Utah4,3700.22×
Rhode Island3,5050.5×
Kansas3,0270.18×
Washington2,3390.05×
Minnesota2,1760.07×
Colorado2,0820.06×
Nevada2,0310.1×
Oregon1,4010.06×
Maine9230.12×
Nebraska8510.08×
New Mexico8050.07×
Vermont6140.16×
Hawaii5290.06×
Idaho4320.04×
Montana3270.05×
South Dakota3060.06×
Wyoming2560.08×
North Dakota2480.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanger Outlets audience
BrandAffinityCategory
Hồ Ngọc Hà674.95×Music & Radio
The Verge (XM)66.63×Music & Radio
Brian Cox (physicist)47.62×Movies & TV
Slickdeals19.12×Shopping
Smart Shopper92.22×Shopping
Rowan Atkinson24.01×Movies & TV
Oregon Track and Field83.55×Sports
Honeymoon16.42×Kids & Family
Cakery20×Food & Beverages
Vince Guaraldi52.53×Music & Radio
Energy Healing20×Health
HydraFacial19.48×Beauty & Wellness
Same-sex marriage9.64×Kids & Family
Hugh Laurie13.89×Movies & TV
Meme2.4×Internet & Social Media
Farmhouse kitchen20×Home & Garden
Community mental health service20×Health
President of the United States2.97×Politics & Society
Bachelor party14.62×Kids & Family
Juice fasting19.92×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanger Outlets audience
TraitClusterScore
Design AffinityPREMIUM1.81
Career OrientationPOWER1.61
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.29
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Tanger Outlets
CountryShare
United States84.7%
Canada8.9%
Germany1.0%

See Tanger Outlets audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Tanger Outlets have in United States?

Tanger Outlets has an estimated audience of 2,186,150 people in United States, concentrated in South Carolina and Texas.

What is the gender split and age of Tanger Outlets fans?

65.0% of Tanger Outlets fans are female, 35.0% are male, with an average age of 36.1 years.

Which brands do Tanger Outlets fans like most?

Tanger Outlets fans show strongest brand affinity for Hồ Ngọc Hà (674.95×), The Verge (XM) (66.63×), and Brian Cox (physicist) (47.62×) over the country average.

Where do Tanger Outlets fans live in United States?

Tanger Outlets fans in United States are most concentrated in South Carolina (reach 229,864), Texas (reach 224,828), and Tennessee (reach 203,998). These three regions account for the largest share of the active audience.

What other brands do Tanger Outlets fans also like?

Beyond Tanger Outlets itself, the audience over-indexes on The Verge (XM) (66.63×), Brian Cox (physicist) (47.62×), Slickdeals (19.12×), and Smart Shopper (92.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanger Outlets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.