Cakery Audience in United States

Cakery logo

Cakery has an estimated audience of 1,482,779 people in United States. 82.2% are female, 17.8% are male, average age 35.3. Top regions: Missouri, Ohio, Pennsylvania. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Cam Ward, Halsey, Oregon.

The average Cakery fan in United States is 35.3 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Ohio, Pennsylvania. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cakery audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cakery fans

Demographic split for Cakery audience in United States
MetricValue
Female82.2%
Male17.8%
Average age35.3
Estimated audience size1,482,779

Audience persona

The typical Cakery fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cakery in United States
RegionReachAffinity
Missouri338,14214.15×
Ohio198,6464.35×
Pennsylvania173,4763.47×
California139,8250.86×
Texas85,7720.67×
Georgia53,7601.18×
New York45,7470.55×
Colorado43,0201.84×
Illinois32,6860.66×
Florida28,8490.29×
Virginia27,3120.76×
Arizona17,5010.58×
Michigan16,6580.43×
North Carolina14,9050.33×
Tennessee14,7630.5×
Washington13,3800.45×
Maryland11,5070.45×
West Virginia10,4101.51×
Indiana10,2010.38×
Kentucky9,8010.53×
New Jersey9,7690.26×
Massachusetts8,9810.31×
Oregon8,9690.53×
Oklahoma8,6310.52×
Connecticut8,1320.55×
Louisiana6,7950.36×
Wisconsin6,6810.3×
South Carolina5,9820.27×
Mississippi5,7320.47×
Nevada5,3000.37×
Kansas4,9530.42×
Minnesota4,5370.21×
Alabama4,4270.21×
Arkansas4,4130.36×
Nebraska4,3270.58×
Alaska3,7781.19×
Idaho3,4960.47×
Hawaii3,3390.52×
Iowa3,3190.27×
Montana3,2930.8×
South Dakota3,2500.95×
North Dakota3,1651.04×
New Hampshire3,1190.53×
Wyoming3,0621.39×
New Mexico3,0380.41×
Rhode Island3,0120.64×
Maine3,0100.57×
Utah2,9720.22×
Vermont2,9621.14×
Delaware2,6970.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cakery audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Cam Ward4.81×Sports
Halsey, Oregon9.32×Travel & Leisure
The Historian16.48×Literature
John Havlicek12.76×Sports
Pillow1.73×Home & Garden
Eurail16.57×Cars & Mobility
Saving2.13×Business & Career
JDSU2.03×Business & Career
Home staging3.21×Home & Garden
Parral, Chihuahua9.01×Travel & Leisure
Morphine (band)4.67×Music & Radio
Nebraska Cornhuskers football2.01×Sports
Historic site2.25×Arts & Culture
Kendra Scott1.51×Fashion & Accessoires
Mothercare1.66×Kids & Family
Tierra Cali3.81×Travel & Leisure
Urban horticulture1.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cakery audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Urban LifestyleOPEN1.35
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.33
CreativityOPEN1.31
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Cakery
CountryShare
United States19.5%
Pakistan9.2%
United Kingdom8.9%

See Cakery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cakery have in United States?

Cakery has an estimated audience of 1,482,779 people in United States, concentrated in Missouri and Ohio.

What is the gender split and age of Cakery fans?

82.2% of Cakery fans are female, 17.8% are male, with an average age of 35.3 years.

Which brands do Cakery fans like most?

Cakery fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Cakery fans live in United States?

Cakery fans in United States are most concentrated in Missouri (reach 338,142), Ohio (reach 198,646), and Pennsylvania (reach 173,476). These three regions account for the largest share of the active audience.

What other brands do Cakery fans also like?

Beyond Cakery itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Cam Ward (4.81×), and Halsey, Oregon (9.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.