Rascasse Audience Intelligence

Cakery Audience in United States

A data profile of the people who buy, follow and care about Cakery in United States — modelled from more than twelve digital signal sources. Cakery has an estimated audience of 1,482,779 people in United States.

#7337among Topic in United States#1057in Food & Beverages

The average Cakery fan in United States is 35.3 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Ohio, California.

Top brand affinities include Eva Green, Tanger Outlets, Nick Lachey, with strongest over-indexing on Eva Green (20× the country average).

Demographically, the Cakery audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cakery fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Eva Green.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cakery profile in United States.

Audience size
1.5M
in United States
Gender
82.2%♀
17.8% male
Age
35.3
average years
Country rank
#17931
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cakery fans

82.2% are female, 17.8% are male, average age 35.3.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Cakery audience in United States
MetricValue
Female82.2%
Male17.8%
Average age35.3
Estimated audience size1,482,779
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Cakery audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Cakery audience comes from United States.

Worldwide audience distribution share by country for Cakery
CountryShare
United States19.5%
Pakistan9.2%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Cakery fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K14.80×
02Ohio~200K3.66×
03Pennsylvania~100K2.94×
04Colorado~30K1.45×
05West Virginia~8K1.14×
06Georgia~50K1.12×
07Alaska~3K1.06×
08Vermont~3K1.04×
09North Dakota~3K0.99×
10California~200K0.98×
11South Dakota~3K0.98×
12Montana~4K0.96×
13Rhode Island~4K0.94×
14Delaware~4K0.93×
15Maine~5K0.92×
16Hawaii~6K0.91×
17New Hampshire~5K0.91×
18Idaho~7K0.90×
19Washington, District of Columbia~4K0.90×
20Nebraska~7K0.89×
21New Mexico~7K0.89×
22Mississippi~10K0.88×
23Arkansas~10K0.87×
24Iowa~10K0.86×
25Kansas~10K0.86×
26Oklahoma~10K0.84×
27Utah~10K0.84×
28Alabama~20K0.82×
29Louisiana~20K0.82×
30Kentucky~20K0.82×
31Connecticut~10K0.82×
32Nevada~10K0.81×
33Oregon~10K0.80×
34South Carolina~20K0.79×
35Virginia~30K0.78×
36Minnesota~20K0.77×
37Illinois~40K0.76×
38Wisconsin~20K0.76×
39Tennessee~20K0.75×
40Arizona~20K0.74×
41Indiana~20K0.74×
42Michigan~30K0.73×
43Maryland~20K0.73×
44Washington~20K0.71×
45Massachusetts~20K0.70×
46Texas~90K0.68×
47New Jersey~30K0.66×
48North Carolina~30K0.65×
49New York~50K0.64×
50Florida~50K0.52×
Fig. 06

Affinity by region

Affinity by region — Cakery, United States
0.52×1.00×14.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cakery audience
#·InterestCategoryAffinity×
01Brownie (folklore)Food & Beverages26.75×
02Eva GreenMovies & TV20.00×
03Tanger OutletsFashion & Accessoires20.00×
04Nick LacheyMovies & TV20.00×
05CitizenMTravel & Leisure20.00×
06Michelle RodriguezMovies & TV7.70×
07International educationBusiness & Career7.04×
08CupcakeFood & Beverages4.01×
09Mineral waterFood & Beverages3.84×
10PastryFood & Beverages3.53×
11BakeryFood & Beverages3.36×
12Microwave ovenHome & Garden2.92×
13Enterprise Rent-A-CarCars & Mobility2.69×
14Real propertyHome & Garden2.49×
15Discount storesShopping2.33×
16TMZInternet & Social Media1.90×
17IKEAHome & Garden1.89×
18Indeed.comBusiness & Career1.87×
19CocktailFood & Beverages1.87×
20Pizza HutFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cakery audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.83×
Community OrientationOPEN1.70×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cakery audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Risk AppetiteTHRILL0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cakery have in United States?

Cakery has an estimated audience of 1,482,779 people in United States, concentrated in Missouri and Ohio.

02

What is the gender split and age of Cakery fans?

82.2% of Cakery fans are female, 17.8% are male, with an average age of 35.3 years.

03

Which brands do Cakery fans like most?

Cakery fans show strongest brand affinity for Eva Green (20×), Tanger Outlets (20×), and Nick Lachey (20×) over the country average.

04

Where do Cakery fans live in United States?

Cakery fans in United States are most concentrated in Missouri (reach ~400K), Ohio (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cakery fans also like?

Beyond Cakery itself, the audience over-indexes on Tanger Outlets (20×), Nick Lachey (20×), Brownie (folklore) (26.75×), and Bakery (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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