Farmhouse kitchen Audience in United States

Farmhouse kitchen logo

Farmhouse kitchen has an estimated audience of 991,575 people in United States. 80.6% are female, 19.4% are male, average age 38.1. Top regions: California, North Carolina, Oregon. Top brand affinities: 9NEWS (KUSA), Product design, Keene, New Hampshire, UK garage, Kento Yamazaki.

The average Farmhouse kitchen fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Oregon. Top brand affinities include 9NEWS (KUSA), Product design, Keene, New Hampshire, with strongest over-indexing on 9NEWS (KUSA) (12.86× the country average). Demographically, the Farmhouse kitchen audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Farmhouse kitchen fans

Demographic split for Farmhouse kitchen audience in United States
MetricValue
Female80.6%
Male19.4%
Average age38.1
Estimated audience size991,575

Audience persona

The typical Farmhouse kitchen fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for 9NEWS (KUSA).

Top regions in United States

Top regions ranked by reach for Farmhouse kitchen in United States
RegionReachAffinity
California177,8581.63×
North Carolina68,4282.29×
Oregon56,0564.93×
Pennsylvania55,3871.66×
Texas47,6080.56×
Florida47,0570.7×
New York33,5350.61×
Tennessee31,3771.58×
Michigan25,6590.99×
Ohio23,8390.78×
Indiana22,1921.23×
Georgia21,2330.7×
Virginia19,6790.81×
New Jersey18,4530.73×
Washington17,6570.89×
Illinois16,5060.5×
Kentucky16,2421.31×
Missouri16,1951.01×
Idaho13,8242.78×
Massachusetts13,7230.7×
Alabama13,0500.94×
South Carolina12,0200.81×
Arizona10,9740.54×
Connecticut10,5861.06×
Wisconsin9,6630.65×
Maryland9,2610.54×
Louisiana9,1130.71×
Arkansas8,8381.08×
Oklahoma8,7410.79×
Minnesota8,0230.56×
Colorado8,0010.51×
Kansas7,9011.01×
Mississippi7,2460.89×
Nebraska7,0521.42×
Utah6,4720.73×
West Virginia6,1991.34×
Iowa6,0330.74×
Maine5,2981.49×
Nevada4,2650.44×
New Hampshire4,1621.07×
Rhode Island3,9951.27×
New Mexico3,0850.62×
Montana2,3730.86×
Hawaii1,8860.44×
Vermont1,6730.96×
Delaware1,4570.53×
North Dakota1,4510.71×
South Dakota1,1440.5×
Alaska9590.45×
Washington, District of Columbia9410.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmhouse kitchen audience
BrandAffinityCategory
9NEWS (KUSA)12.86×Movies & TV
Product design4.57×Business & Career
Keene, New Hampshire20×Travel & Leisure
UK garage5.13×Music & Radio
Kento Yamazaki9.67×Movies & TV
Stamp collecting4.08×Home & Garden
Janitor5×Home & Garden
Home equity1.51×Home & Garden
JDSU2.29×Business & Career
Jesse Plemons2.58×Movies & TV
Electrolyte3.36×Health
3D printing1.8×Technology & Electronics
Wikia2.29×Internet & Social Media
Isometric exercise5.75×Sports
Historic site2.69×Arts & Culture
Nebraska Cornhuskers football2.24×Sports
Home staging3.16×Home & Garden
Soldering iron1.97×Home & Garden
N1 road (South Africa)2.39×Travel & Leisure
Staycation1.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmhouse kitchen audience
TraitClusterScore
Design AffinityPREMIUM3.09
Urban LifestyleOPEN2.21
Luxury OrientationPREMIUM2.2
DIY MentalityTHRILL2.07
Pet OwnershipJOY1.8
Quality AwarenessPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Farmhouse kitchen
CountryShare
United States57.4%
Italy12.4%
United Kingdom7.4%

See Farmhouse kitchen audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Farmhouse kitchen have in United States?

Farmhouse kitchen has an estimated audience of 991,575 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Farmhouse kitchen fans?

80.6% of Farmhouse kitchen fans are female, 19.4% are male, with an average age of 38.1 years.

Which brands do Farmhouse kitchen fans like most?

Farmhouse kitchen fans show strongest brand affinity for 9NEWS (KUSA) (12.86×), Product design (4.57×), and Keene, New Hampshire (20×) over the country average.

Where do Farmhouse kitchen fans live in United States?

Farmhouse kitchen fans in United States are most concentrated in California (reach 177,858), North Carolina (reach 68,428), and Oregon (reach 56,056). These three regions account for the largest share of the active audience.

What other brands do Farmhouse kitchen fans also like?

Beyond Farmhouse kitchen itself, the audience over-indexes on Product design (4.57×), Keene, New Hampshire (20×), UK garage (5.13×), and Kento Yamazaki (9.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmhouse kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.