Rascasse Audience Intelligence

Farmhouse kitchen Audience in United States

A data profile of the people who buy, follow and care about Farmhouse kitchen in United States — modelled from more than twelve digital signal sources. Farmhouse kitchen has an estimated audience of 991,575 people in United States.

#8691among Topic in United States#1109in Home & Garden

The average Farmhouse kitchen fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Pennsylvania.

Top brand affinities include Tanger Outlets, Plaster, Scooby-Doo, with strongest over-indexing on Tanger Outlets (20× the country average).

Demographically, the Farmhouse kitchen audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farmhouse kitchen fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Tanger Outlets.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmhouse kitchen profile in United States.

Audience size
992K
in United States
Gender
80.6%♀
19.4% male
Age
38.1
average years
Country rank
#23804
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmhouse kitchen fans

80.6% are female, 19.4% are male, average age 38.1.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Farmhouse kitchen audience in United States
MetricValue
Female80.6%
Male19.4%
Average age38.1
Estimated audience size991,575
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Farmhouse kitchen audience in United States
Age bracketShare%
16-1916%
20-2925%
30-3924%
40-4923%
50+12%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Farmhouse kitchen audience comes from United States.

Worldwide audience distribution share by country for Farmhouse kitchen
CountryShare
United States57.4%
Italy12.4%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmhouse kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

Farmhouse kitchen fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K4.39×
02North Carolina~100K3.23×
03Idaho~10K2.79×
04Tennessee~30K1.67×
05Pennsylvania~50K1.60×
06California~200K1.55×
07Maine~5K1.42×
08Kentucky~20K1.41×
09West Virginia~6K1.32×
10Indiana~20K1.20×
11Nebraska~6K1.20×
12Rhode Island~4K1.14×
13Vermont~2K1.10×
14New Hampshire~4K1.04×
15Kansas~8K1.03×
16Missouri~20K1.02×
17Arkansas~8K1.02×
18Connecticut~10K0.99×
19Montana~3K0.93×
20Michigan~20K0.92×
21Mississippi~8K0.92×
22Alabama~10K0.91×
23Washington~20K0.88×
24Utah~8K0.87×
25North Dakota~2K0.87×
26Oklahoma~9K0.84×
27South Dakota~2K0.82×
28Alaska~2K0.82×
29South Carolina~10K0.80×
30Iowa~7K0.80×
31Virginia~20K0.79×
32Ohio~20K0.78×
33Delaware~2K0.78×
34Louisiana~9K0.74×
35New Mexico~4K0.73×
36Massachusetts~10K0.72×
37New Jersey~20K0.71×
38Florida~50K0.70×
39Wisconsin~10K0.70×
40Hawaii~3K0.70×
41Georgia~20K0.67×
42Washington, District of Columbia~2K0.66×
43Minnesota~9K0.62×
44Maryland~10K0.59×
45Nevada~6K0.59×
46New York~30K0.58×
47Colorado~9K0.57×
48Texas~50K0.56×
49Arizona~10K0.56×
50Illinois~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Farmhouse kitchen, United States
0.52×1.00×4.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmhouse kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmhouse kitchen audience
#·InterestCategoryAffinity×
01Tanger OutletsFashion & Accessoires20.00×
02PlasterHealth12.77×
03International educationBusiness & Career10.21×
04D&RTechnology & Electronics9.97×
05Michelle RodriguezMovies & TV9.76×
06Cotton OnFashion & Accessoires7.68×
07Ceramic artArts & Culture7.24×
08Christina ApplegateMovies & TV7.16×
09PorcelainHome & Garden5.07×
10Bohemian styleFashion & Accessoires5.01×
11Scooby-DooMovies & TV3.78×
12Bath and BodyworksShopping3.67×
13Real propertyHome & Garden3.17×
14InnovationBusiness & Career3.08×
15RenovationHome & Garden2.72×
16Indeed.comBusiness & Career2.59×
17Trader Joe'sShopping2.50×
18MenardsHome & Garden2.43×
19Dollar GeneralShopping1.96×
20FIFA World CupSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmhouse kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmhouse kitchen audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.40×
Design AffinityPREMIUM2.33×
IndulgenceJOY2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmhouse kitchen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
ExtroversionTHRILL0.82×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmhouse kitchen have in United States?

Farmhouse kitchen has an estimated audience of 991,575 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Farmhouse kitchen fans?

80.6% of Farmhouse kitchen fans are female, 19.4% are male, with an average age of 38.1 years.

03

Which brands do Farmhouse kitchen fans like most?

Farmhouse kitchen fans show strongest brand affinity for Tanger Outlets (20×), Plaster (12.77×), and Scooby-Doo (3.78×) over the country average.

04

Where do Farmhouse kitchen fans live in United States?

Farmhouse kitchen fans in United States are most concentrated in California (reach ~200K), North Carolina (reach ~100K), and Pennsylvania (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Farmhouse kitchen fans also like?

Beyond Farmhouse kitchen itself, the audience over-indexes on Plaster (12.77×), Scooby-Doo (3.78×), Indeed.com (2.59×), and Trader Joe's (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Farmhouse kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmhouse kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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