Rascasse Audience Intelligence

Same-sex marriage Audience in United States

A data profile of the people who buy, follow and care about Same-sex marriage in United States — modelled from more than twelve digital signal sources. Same-sex marriage has an estimated audience of 4,616,164 people in United States.

#3963among Topic in United States#191in Kids & Family

The average Same-sex marriage fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Same-sex marriage profile in United States.

Audience size
4.6M
in United States
Gender
67.3%♀
32.7% male
Age
37.2
average years
Country rank
#7151
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Same-sex marriage fans

67.3% are female, 32.7% are male, average age 37.2.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Same-sex marriage audience in United States
MetricValue
Female67.3%
Male32.7%
Average age37.2
Estimated audience size4,616,164
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Same-sex marriage audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Same-sex marriage audience comes from United States.

Worldwide audience distribution share by country for Same-sex marriage
CountryShare
United States40.6%
Italy7.1%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Same-sex marriage audience in United States is strongest.

Fig. 05

Top regions by affinity

Same-sex marriage fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K1.31×
02Washington, District of Columbia~20K1.24×
03Missouri~90K1.19×
04Michigan~100K1.18×
05Massachusetts~100K1.18×
06Oklahoma~60K1.18×
07Kentucky~70K1.17×
08Pennsylvania~200K1.16×
09Vermont~9K1.15×
10Connecticut~50K1.13×
11Ohio~200K1.12×
12Hawaii~20K1.10×
13Indiana~90K1.09×
14Maine~20K1.09×
15Washington~100K1.08×
16Tennessee~100K1.05×
17Oregon~60K1.05×
18Wisconsin~70K1.04×
19New York~300K1.03×
20West Virginia~20K1.03×
21New Hampshire~20K1.03×
22Virginia~100K1.02×
23Iowa~40K1.00×
24Florida~300K0.99×
25Maryland~80K0.99×
26Nebraska~20K0.99×
27Rhode Island~10K0.99×
28New Jersey~100K0.98×
29North Carolina~100K0.97×
30Kansas~40K0.97×
31Delaware~10K0.97×
32Alaska~10K0.97×
33Utah~40K0.95×
34South Dakota~10K0.95×
35Minnesota~60K0.94×
36Louisiana~60K0.93×
37Arkansas~40K0.93×
38Montana~10K0.92×
39North Dakota~9K0.92×
40Georgia~100K0.90×
41South Carolina~60K0.90×
42Idaho~20K0.90×
43Colorado~60K0.89×
44Alabama~60K0.89×
45Arizona~80K0.88×
46Mississippi~30K0.88×
47Texas~300K0.87×
48New Mexico~20K0.87×
49California~400K0.86×
50Nevada~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Same-sex marriage, United States
0.86×1.00×1.31×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Same-sex marriage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Same-sex marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →