Same-sex marriage Audience in United States
Same-sex marriage has an estimated audience of 4,616,164 people in United States. 67.3% are female, 32.7% are male, average age 37.2. Top regions: California, Texas, Florida.
The average Same-sex marriage fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Same-sex marriage audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Same-sex marriage fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 37.2 |
| Estimated audience size | 4,616,164 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 444,062 | 0.87× |
| Texas | 357,401 | 0.9× |
| Florida | 306,451 | 0.98× |
| New York | 274,427 | 1.06× |
| Illinois | 197,520 | 1.28× |
| Pennsylvania | 190,452 | 1.23× |
| Ohio | 163,560 | 1.15× |
| Michigan | 141,261 | 1.17× |
| North Carolina | 137,980 | 0.99× |
| Georgia | 130,762 | 0.92× |
| New Jersey | 117,457 | 1× |
| Virginia | 116,157 | 1.03× |
| Massachusetts | 109,734 | 1.21× |
| Washington | 103,288 | 1.12× |
| Tennessee | 97,207 | 1.05× |
| Indiana | 95,808 | 1.14× |
| Missouri | 92,944 | 1.25× |
| Arizona | 82,755 | 0.88× |
| Oklahoma | 80,104 | 1.56× |
| Maryland | 77,636 | 0.98× |
| Kentucky | 72,687 | 1.26× |
| Wisconsin | 72,621 | 1.05× |
| Colorado | 63,277 | 0.87× |
| Minnesota | 61,712 | 0.93× |
| South Carolina | 58,933 | 0.85× |
| Oregon | 55,981 | 1.06× |
| Louisiana | 51,518 | 0.87× |
| Connecticut | 51,193 | 1.11× |
| Alabama | 51,106 | 0.79× |
| Iowa | 40,261 | 1.06× |
| Utah | 38,925 | 0.94× |
| Nevada | 35,894 | 0.8× |
| Arkansas | 32,876 | 0.86× |
| Kansas | 32,734 | 0.9× |
| Mississippi | 26,645 | 0.7× |
| Hawaii | 25,872 | 1.3× |
| Nebraska | 21,692 | 0.94× |
| West Virginia | 21,124 | 0.98× |
| Washington, District of Columbia | 20,028 | 1.44× |
| Maine | 19,573 | 1.18× |
| New Hampshire | 18,844 | 1.04× |
| Idaho | 17,089 | 0.74× |
| New Mexico | 16,394 | 0.71× |
| Rhode Island | 14,168 | 0.96× |
| Vermont | 11,476 | 1.42× |
| Delaware | 10,946 | 0.86× |
| Montana | 8,808 | 0.69× |
| South Dakota | 8,095 | 0.76× |
| Alaska | 7,665 | 0.78× |
| North Dakota | 7,298 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.49 |
| Mindfulness | BALANCE | 1.75 |
| Community Orientation | OPEN | 1.33 |
| Convenience Orientation | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.2 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Italy | 7.1% |
| Germany | 3.8% |
See Same-sex marriage audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Same-sex marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.