Door security Audience in United States

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Door security has an estimated audience of 685,498 people in United States. 36.1% are female, 63.9% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Katie Holmes, Glassdoor, Smart lock, Google Maps, Celebrity Gossip.

The average Door security fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Katie Holmes, Glassdoor, Smart lock, with strongest over-indexing on Katie Holmes (45.04× the country average). Demographically, the Door security audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Door security fans

Demographic split for Door security audience in United States
MetricValue
Female36.1%
Male63.9%
Average age46.8
Estimated audience size685,498

Audience persona

The typical Door security fan in United States is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Katie Holmes.

Top regions in United States

Top regions ranked by reach for Door security in United States
RegionReachAffinity
California67,6570.9×
Texas62,1691.05×
Florida40,2420.87×
New York31,6140.83×
Illinois26,2771.15×
Georgia23,3881.11×
North Carolina23,2691.13×
Pennsylvania19,8010.86×
Ohio19,6210.93×
Michigan15,8410.88×
Virginia15,7750.94×
Tennessee15,1761.1×
Washington14,6581.07×
Alabama14,3011.49×
New Jersey13,4210.77×
Indiana12,5121×
Missouri12,1181.1×
Arizona12,0810.86×
Colorado11,5881.07×
Massachusetts11,4990.85×
Maryland10,7910.92×
South Carolina9,4170.91×
Louisiana9,3351.06×
Kentucky9,1641.07×
Minnesota8,6110.88×
Wisconsin8,2610.8×
Oklahoma7,2210.95×
Oregon7,1310.91×
Nevada6,7901.02×
Mississippi5,9061.05×
Connecticut5,8190.85×
Kansas5,5041.02×
Arkansas5,4410.96×
Iowa4,4330.78×
Utah4,2530.69×
Nebraska4,0791.19×
New Mexico3,1880.93×
West Virginia3,0700.96×
Idaho2,8350.82×
New Hampshire2,2320.83×
Hawaii2,2300.76×
Montana2,1991.16×
Alaska2,1621.47×
South Dakota2,0161.27×
Maine2,0100.82×
Rhode Island1,8680.86×
North Dakota1,8121.29×
Wyoming1,7531.73×
Vermont1,6961.41×
Delaware1,6730.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Door security audience
BrandAffinityCategory
Katie Holmes45.04×Movies & TV
Glassdoor37.88×Business & Career
Smart lock21.84×Technology & Electronics
Google Maps3.85×Internet & Social Media
Celebrity Gossip17.18×News
Anti-theft system17.55×Cars & Mobility
Indeed.com3.32×Business & Career
Wall Street12.43×Business & Career
Yard House7.55×Food & Beverages
Lily Collins11.07×Movies & TV
Kia Sportage15×Cars & Mobility
Capital One2.53×Business & Career
Motion detector17.45×Home & Garden
Google News3.53×News
Rechargeable battery6.65×Home & Garden
DuckDuckGo4.97×Internet & Social Media
Enterprise Rent-A-Car3.15×Cars & Mobility
CarGurus3.02×Cars & Mobility
Hobby Lobby1.97×Home & Garden
Home automation3.91×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Door security audience
TraitClusterScore
Need for SecurityCONSERVATISM2.47
DIY MentalityTHRILL1.53
Quality AwarenessPREMIUM1.53
PatriotismCONSERVATISM1.46
Early Adopter MentalityPOWER1.38
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Door security
CountryShare
United States19.3%
United Kingdom12.9%
Germany8.3%

See Door security audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Door security have in United States?

Door security has an estimated audience of 685,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Door security fans?

36.1% of Door security fans are female, 63.9% are male, with an average age of 46.8 years.

Which brands do Door security fans like most?

Door security fans show strongest brand affinity for Katie Holmes (45.04×), Glassdoor (37.88×), and Smart lock (21.84×) over the country average.

Where do Door security fans live in United States?

Door security fans in United States are most concentrated in California (reach 67,657), Texas (reach 62,169), and Florida (reach 40,242). These three regions account for the largest share of the active audience.

What other brands do Door security fans also like?

Beyond Door security itself, the audience over-indexes on Glassdoor (37.88×), Smart lock (21.84×), Google Maps (3.85×), and Celebrity Gossip (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Door security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.