Door security Audience in United States

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Door security has an estimated audience of 685,498 people in United States. 36.1% are female, 63.9% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Preta Gil, Product design, Isometric exercise, Fairy godmother, Wikia.

The average Door security fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Preta Gil, Product design, Isometric exercise, with strongest over-indexing on Preta Gil (37.88× the country average). Demographically, the Door security audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Door security fans

Demographic split for Door security audience in United States
MetricValue
Female36.1%
Male63.9%
Average age46.8
Estimated audience size685,498

Audience persona

The typical Door security fan in United States is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Preta Gil.

Top regions in United States

Top regions ranked by reach for Door security in United States
RegionReachAffinity
California67,6570.9×
Texas62,1691.05×
Florida40,2420.87×
New York31,6140.83×
Illinois26,2771.15×
Georgia23,3881.11×
North Carolina23,2691.13×
Pennsylvania19,8010.86×
Ohio19,6210.93×
Michigan15,8410.88×
Virginia15,7750.94×
Tennessee15,1761.1×
Washington14,6581.07×
Alabama14,3011.49×
New Jersey13,4210.77×
Indiana12,5121×
Missouri12,1181.1×
Arizona12,0810.86×
Colorado11,5881.07×
Massachusetts11,4990.85×
Maryland10,7910.92×
South Carolina9,4170.91×
Louisiana9,3351.06×
Kentucky9,1641.07×
Minnesota8,6110.88×
Wisconsin8,2610.8×
Oklahoma7,2210.95×
Oregon7,1310.91×
Nevada6,7901.02×
Mississippi5,9061.05×
Connecticut5,8190.85×
Kansas5,5041.02×
Arkansas5,4410.96×
Iowa4,4330.78×
Utah4,2530.69×
Nebraska4,0791.19×
New Mexico3,1880.93×
West Virginia3,0700.96×
Idaho2,8350.82×
New Hampshire2,2320.83×
Hawaii2,2300.76×
Montana2,1991.16×
Alaska2,1621.47×
South Dakota2,0161.27×
Maine2,0100.82×
Rhode Island1,8680.86×
North Dakota1,8121.29×
Wyoming1,7531.73×
Vermont1,6961.41×
Delaware1,6730.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Door security audience
BrandAffinityCategory
Preta Gil37.88×Music & Radio
Product design3.37×Business & Career
Isometric exercise9.2×Sports
Fairy godmother7.73×Literature
Wikia3.42×Internet & Social Media
Israel1.99×Travel & Leisure
Elsword15×Games
Kendra Scott2.38×Fashion & Accessoires
Cam Ward2.65×Sports
Staycation2.03×Home & Garden
N1 road (South Africa)2.53×Travel & Leisure
Cullinan Diamond9.69×
Stucco3.52×Home & Garden
Henry Spencer (Psych)45.04×Movies & TV
Jesse Plemons1.7×Movies & TV
Stamp collecting2.32×Home & Garden
UK garage2.6×Music & Radio
Governor of Michigan3.51×Politics & Society
Home staging2.33×Home & Garden
Eden Lake3.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Door security audience
TraitClusterScore
Need for SecurityCONSERVATISM2.47
DIY MentalityTHRILL1.53
Quality AwarenessPREMIUM1.53
PatriotismCONSERVATISM1.46
Early Adopter MentalityPOWER1.38
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Door security
CountryShare
United States19.3%
United Kingdom12.9%
Germany8.3%

See Door security audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Door security have in United States?

Door security has an estimated audience of 685,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Door security fans?

36.1% of Door security fans are female, 63.9% are male, with an average age of 46.8 years.

Which brands do Door security fans like most?

Door security fans show strongest brand affinity for Preta Gil (37.88×), Product design (3.37×), and Isometric exercise (9.2×) over the country average.

Where do Door security fans live in United States?

Door security fans in United States are most concentrated in California (reach 67,657), Texas (reach 62,169), and Florida (reach 40,242). These three regions account for the largest share of the active audience.

What other brands do Door security fans also like?

Beyond Door security itself, the audience over-indexes on Product design (3.37×), Isometric exercise (9.2×), Fairy godmother (7.73×), and Wikia (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Door security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.