Door security Audience in Germany
Door security has an estimated audience of 295,266 people in Germany. 38.3% are female, 61.7% are male, average age 49.0. Top brand affinities: Jason Clarke (actor), Stucco, Unique Gifts, Stradivarius, Haberler.
Top brand affinities include Jason Clarke (actor), Stucco, Unique Gifts, with strongest over-indexing on Jason Clarke (actor) (20× the country average). Demographically, the Door security audience skews more male with an average age of 49.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Door security fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 49.0 |
| Estimated audience size | 295,266 |
Audience persona
The typical Door security fan in Germany is more male, around 49.0 years old, with strong DIY Mentality tendencies and a notable affinity for Jason Clarke (actor).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jason Clarke (actor) | 20× | Movies & TV |
| Stucco | 6.78× | Home & Garden |
| Unique Gifts | 1.88× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.56× | News |
| Huizen | 7.14× | Travel & Leisure |
| Birthday Gifts | 1.81× | Kids & Family |
| Israel | 2.1× | Travel & Leisure |
| Christmas Gift | 1.73× | Kids & Family |
| Abancay | 17.34× | Travel & Leisure |
| Knauf Insulation | 11.78× | Business & Career |
| Erasmus+ | 6.04× | Business & Career |
| Grappling | 1.62× | Sports |
| Goibibo | 15.71× | Travel & Leisure |
| Keeper (password manager) | 2.61× | Technology & Electronics |
| Kyokushin | 5.89× | Sports |
| Hypertext | 1.71× | Technology & Electronics |
| Solo climbing | 2.32× | Sports |
| Pantsuit | 3.75× | Fashion & Accessoires |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.21 |
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.62 |
| Patriotism | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.55 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| United Kingdom | 12.9% |
| Germany | 8.3% |
See Door security audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Door security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.