Door security Audience in Germany
Door security has an estimated audience of 295,266 people in Germany. 38.3% are female, 61.7% are male, average age 49.0. Top brand affinities: Kate Beckinsale, Anti-theft system, Bob Odenkirk, Renovation, Solar cell.
Top brand affinities include Kate Beckinsale, Anti-theft system, Bob Odenkirk, with strongest over-indexing on Kate Beckinsale (17.97× the country average). Demographically, the Door security audience skews more male with an average age of 49.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Door security fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 49.0 |
| Estimated audience size | 295,266 |
Audience persona
The typical Door security fan in Germany is more male, around 49.0 years old, with strong DIY Mentality tendencies and a notable affinity for Kate Beckinsale.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 17.97× | Movies & TV |
| Anti-theft system | 23.21× | Cars & Mobility |
| Bob Odenkirk | 20× | Movies & TV |
| Renovation | 3.91× | Home & Garden |
| Solar cell | 6.7× | Home & Garden |
| Security alarm | 12.92× | Home & Garden |
| Biodegradable waste | 19.75× | Home & Garden |
| Hygiene | 3.55× | Beauty & Wellness |
| Google Maps | 2.63× | Internet & Social Media |
| Tagesschau | 1.96× | Movies & TV |
| Onet.pl | 6.47× | News |
| Solar power | 3.61× | Home & Garden |
| Chris Pratt | 8.74× | Movies & TV |
| Photovoltaic system | 4.77× | Home & Garden |
| Family | 1.91× | Kids & Family |
| Self care | 3.17× | Health |
| Pets | 1.65× | Pets & Animals |
| Catering | 4.2× | Food & Beverages |
| Aluminium | 4.5× | Home & Garden |
| Freunde von Freunden | 77.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.21 |
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.62 |
| Patriotism | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.55 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| United Kingdom | 12.9% |
| Germany | 8.3% |
See Door security audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Door security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.