A data profile of the people who buy, follow and care about Door security in Germany — modelled from more than twelve digital signal sources. Door security has an estimated audience of 295,266 people in Germany.
Door security has an estimated audience of 295,266 people in Germany. 38.3% are female, 61.7% are male, average age 49.0. Top brand affinities: Family, Kate Beckinsale, Security alarm, Wood carving, Bob Odenkirk.
Top brand affinities include Family, Kate Beckinsale, Security alarm, with strongest over-indexing on Family (4.03× the country average).
Demographically, the Door security audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Risk Appetite, Individualism.
The typical Door security fan in Germany is more male, around 49.0 years old, with strong Risk Appetite tendencies and a notable affinity for Family.
The key figures that characterise the Door security profile in Germany.
38.3% are female, 61.7% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 49.0 |
| Estimated audience size | 295,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 44% |
of the worldwide Door security audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.3% |
| United Kingdom | 12.9% |
| Germany | 8.3% |
The strongest cross-interests of the Door security audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Odenkirk | Movies & TV | 20.00× | ||
| 02 | Security alarm | Home & Garden | 19.53× | ||
| 03 | Biodegradable waste | Home & Garden | 19.43× | ||
| 04 | Floor cleaning | Home & Garden | 17.73× | ||
| 05 | Kate Beckinsale | Movies & TV | 16.03× | ||
| 06 | Anti-theft system | Cars & Mobility | 15.07× | ||
| 07 | Chris Pratt | Movies & TV | 12.63× | ||
| 08 | Wood carving | Home & Garden | 10.64× | ||
| 09 | Art Deco | Arts & Culture | 9.25× | ||
| 10 | Photovoltaic system | Home & Garden | 6.49× | ||
| 11 | Solar cell | Home & Garden | 6.26× | ||
| 12 | Prefabricated building | Home & Garden | 6.09× | ||
| 13 | Photovoltaics | Home & Garden | 4.74× | ||
| 14 | Efficient energy use | Technology & Electronics | 4.66× | ||
| 15 | Technology & Electronics | 4.05× | |||
| 16 | Family | Kids & Family | 4.03× | ||
| 17 | Solar power | Home & Garden | 4.00× | ||
| 18 | Renovation | Home & Garden | 2.99× | ||
| 19 | Nature | Home & Garden | 2.60× | ||
| 20 | Germany | Travel & Leisure | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.95× | |
| Individualism | JOY | 1.75× | |
| Career Orientation | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.81× | |
| Sports Activity | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Door security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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