Wireless security camera Audience in United States

Wireless security camera has an estimated audience of 545,416 people in United States. 26.5% are female, 73.5% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, Indeed.com.

The average Wireless security camera fan in United States is 44.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Wireless security camera audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wireless security camera fans

Demographic split for Wireless security camera audience in United States
MetricValue
Female26.5%
Male73.5%
Average age44.0
Estimated audience size545,416

Audience persona

The typical Wireless security camera fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Wireless security camera in United States
RegionReachAffinity
Texas41,3900.88×
California37,7080.63×
Florida30,0860.81×
New York21,6160.71×
Pennsylvania18,6491.02×
Ohio17,7971.06×
North Carolina17,4181.06×
Illinois16,2270.89×
Georgia15,8160.94×
Tennessee15,1241.38×
Alabama14,7251.93×
Michigan13,8530.97×
Louisiana13,7041.95×
Indiana11,1941.12×
Kentucky11,1731.63×
South Carolina10,9901.34×
Virginia10,6800.8×
Missouri10,0111.14×
Mississippi9,0972.02×
Arizona8,6210.77×
Arkansas8,0811.8×
New Jersey7,8380.57×
Washington7,8080.71×
Oklahoma7,1171.18×
Wisconsin6,8080.83×
Massachusetts6,4760.6×
West Virginia6,3902.52×
Kansas6,2081.44×
Minnesota6,0820.78×
Colorado6,0720.71×
Maryland5,7100.61×
Oregon5,0580.81×
Iowa5,0451.12×
Connecticut3,5320.65×
Nevada3,3300.63×
New Mexico3,1751.16×
Nebraska2,8901.06×
Utah2,4870.51×
Maine2,2431.15×
Idaho2,2220.81×
New Hampshire1,6870.78×
Montana1,5161×
Hawaii1,3790.59×
South Dakota1,2470.99×
Rhode Island1,0890.63×
North Dakota9480.85×
Delaware9360.62×
Vermont8870.93×
Alaska7870.67×
Wyoming6940.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wireless security camera audience
BrandAffinityCategory
Finnair675×Travel & Leisure
CarGurus23.72×Cars & Mobility
Capital One15.12×Business & Career
Google Maps14.06×Internet & Social Media
Indeed.com11.07×Business & Career
Information security22×Business & Career
Jeff Bezos23.37×Business & Career
Thingiverse30.81×Arts & Culture
Enterprise Rent-A-Car12.21×Cars & Mobility
Circle K12.52×Shopping
AccuWeather11.29×Home & Garden
Travel Blogger25.83×Travel & Leisure
Apple Store13.74×Shopping
IP camera97.62×Home & Garden
Motion detector48.48×Home & Garden
Aaron Rodgers10.86×Sports
DeviantArt11.79×Internet & Social Media
Bruce Willis11.46×Movies & TV
Jared Leto19.4×Movies & TV
ICloud14.31×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wireless security camera audience
TraitClusterScore
Need for SecurityCONSERVATISM9.19
TravellingTHRILL3.69
Urban LifestyleOPEN3.03
Convenience OrientationPREMIUM2.93
Luxury OrientationPREMIUM2.27
DIY MentalityTHRILL2.25

Worldwide distribution

Worldwide audience distribution share by country for Wireless security camera
CountryShare
United States61.4%
Thailand8.0%
Germany5.4%

See Wireless security camera audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wireless security camera have in United States?

Wireless security camera has an estimated audience of 545,416 people in United States, concentrated in Texas and California.

What is the gender split and age of Wireless security camera fans?

26.5% of Wireless security camera fans are female, 73.5% are male, with an average age of 44.0 years.

Which brands do Wireless security camera fans like most?

Wireless security camera fans show strongest brand affinity for Finnair (675×), CarGurus (23.72×), and Capital One (15.12×) over the country average.

Where do Wireless security camera fans live in United States?

Wireless security camera fans in United States are most concentrated in Texas (reach 41,390), California (reach 37,708), and Florida (reach 30,086). These three regions account for the largest share of the active audience.

What other brands do Wireless security camera fans also like?

Beyond Wireless security camera itself, the audience over-indexes on CarGurus (23.72×), Capital One (15.12×), Google Maps (14.06×), and Indeed.com (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless security camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.