A data profile of the people who buy, follow and care about Wireless security camera in United States — modelled from more than twelve digital signal sources. Wireless security camera has an estimated audience of 545,416 people in United States.
The average Wireless security camera fan in United States is 44.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Information security, Motion detector, Computer security, with strongest over-indexing on Information security (45× the country average).
Demographically, the Wireless security camera audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wireless security camera fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Information security.
The key figures that characterise the Wireless security camera profile in United States.
26.5% are female, 73.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 44.0 |
| Estimated audience size | 545,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Wireless security camera audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.4% |
| Thailand | 8.0% |
| Germany | 5.4% |
Where the Wireless security camera audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~6K | 2.17× | |
| 02 | Mississippi | ~8K | 1.85× | |
| 03 | Louisiana | ~10K | 1.65× | |
| 04 | Alabama | ~10K | 1.61× | |
| 05 | Arkansas | ~7K | 1.56× | |
| 06 | Kentucky | ~10K | 1.46× | |
| 07 | Tennessee | ~10K | 1.26× | |
| 08 | South Carolina | ~10K | 1.24× | |
| 09 | Kansas | ~5K | 1.21× | |
| 10 | Maine | ~2K | 1.18× | |
| 11 | Iowa | ~5K | 1.17× | |
| 12 | Oklahoma | ~7K | 1.16× | |
| 13 | New Mexico | ~3K | 1.13× | |
| 14 | Missouri | ~10K | 1.09× | |
| 15 | South Dakota | ~1K | 1.09× | |
| 16 | Indiana | ~10K | 1.05× | |
| 17 | Nebraska | ~3K | 1.04× | |
| 18 | Montana | ~2K | 1.03× | |
| 19 | North Dakota | ~1K | 1.02× | |
| 20 | North Carolina | ~20K | 1.01× | |
| 21 | Ohio | ~20K | 1.00× | |
| 22 | Vermont | <1K | 0.99× | |
| 23 | Pennsylvania | ~20K | 0.97× | |
| 24 | Georgia | ~20K | 0.95× | |
| 25 | Michigan | ~10K | 0.95× | |
| 26 | New Hampshire | ~2K | 0.95× | |
| 27 | Idaho | ~3K | 0.93× | |
| 28 | Texas | ~40K | 0.90× | |
| 29 | Hawaii | ~2K | 0.90× | |
| 30 | Alaska | ~1K | 0.90× | |
| 31 | Wisconsin | ~7K | 0.88× | |
| 32 | Oregon | ~5K | 0.88× | |
| 33 | Florida | ~30K | 0.84× | |
| 34 | Minnesota | ~7K | 0.84× | |
| 35 | Illinois | ~20K | 0.83× | |
| 36 | Delaware | ~1K | 0.83× | |
| 37 | Virginia | ~10K | 0.81× | |
| 38 | Arizona | ~9K | 0.80× | |
| 39 | Rhode Island | ~1K | 0.80× | |
| 40 | Colorado | ~7K | 0.79× | |
| 41 | Washington | ~8K | 0.77× | |
| 42 | Connecticut | ~4K | 0.77× | |
| 43 | Nevada | ~4K | 0.74× | |
| 44 | California | ~40K | 0.72× | |
| 45 | New York | ~20K | 0.68× | |
| 46 | Massachusetts | ~7K | 0.67× | |
| 47 | Maryland | ~6K | 0.66× | |
| 48 | Utah | ~3K | 0.65× | |
| 49 | New Jersey | ~9K | 0.64× | |
| 50 | Washington, District of Columbia | <1K | 0.59× |
The strongest cross-interests of the Wireless security camera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IP camera | Home & Garden | 90.23× | ||
| 02 | Motion detector | Home & Garden | 69.03× | ||
| 03 | Internet safety | Internet & Social Media | 47.50× | ||
| 04 | Information security | Business & Career | 45.00× | ||
| 05 | Cyber-attack | Technology & Electronics | 35.33× | ||
| 06 | Urban beekeeping | Home & Garden | 26.67× | ||
| 07 | Hidden camera | Home & Garden | 23.87× | ||
| 08 | Travel Blogger | Travel & Leisure | 23.31× | ||
| 09 | Burj Khalifa | Travel & Leisure | 17.18× | ||
| 10 | Computer security | Business & Career | 16.29× | ||
| 11 | Daily Deals | Shopping | 15.90× | ||
| 12 | Security alarm | Home & Garden | 12.00× | ||
| 13 | Home automation | Technology & Electronics | 9.29× | ||
| 14 | Smart device | Technology & Electronics | 6.89× | ||
| 15 | Discount Tire | Shopping | 3.84× | ||
| 16 | Hardware store | Home & Garden | 3.64× | ||
| 17 | Solar energy | Home & Garden | 3.44× | ||
| 18 | Mobile game | Games | 3.34× | ||
| 19 | Home Appliances | Home & Garden | 2.37× | ||
| 20 | Home improvement | Home & Garden | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 13.57× | |
| Travelling | THRILL | 3.42× | |
| Convenience Orientation | PREMIUM | 3.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.80× | |
| Sustainability | BALANCE | 0.86× |
Wireless security camera has an estimated audience of 545,416 people in United States, concentrated in California and Texas.
26.5% of Wireless security camera fans are female, 73.5% are male, with an average age of 44.0 years.
Wireless security camera fans show strongest brand affinity for Information security (45×), Motion detector (69.03×), and Computer security (16.29×) over the country average.
Wireless security camera fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Wireless security camera itself, the audience over-indexes on Motion detector (69.03×), Computer security (16.29×), IP camera (90.23×), and Travel Blogger (23.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wireless security camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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