Rascasse Audience Intelligence

Wireless security camera Audience in United States

A data profile of the people who buy, follow and care about Wireless security camera in United States — modelled from more than twelve digital signal sources. Wireless security camera has an estimated audience of 545,416 people in United States.

The average Wireless security camera fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information security, Motion detector, Computer security, with strongest over-indexing on Information security (45× the country average).

Demographically, the Wireless security camera audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wireless security camera fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Information security.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wireless security camera profile in United States.

Audience size
545K
in United States
Gender
26.5%
73.5% male
Age
44.0
average years
Country rank
#34821
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wireless security camera fans

26.5% are female, 73.5% are male, average age 44.0.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Wireless security camera audience in United States
MetricValue
Female26.5%
Male73.5%
Average age44.0
Estimated audience size545,416
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Wireless security camera audience in United States
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Wireless security camera audience comes from United States.

Worldwide audience distribution share by country for Wireless security camera
CountryShare
United States61.4%
Thailand8.0%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wireless security camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Wireless security camera fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K2.17×
02Mississippi~8K1.85×
03Louisiana~10K1.65×
04Alabama~10K1.61×
05Arkansas~7K1.56×
06Kentucky~10K1.46×
07Tennessee~10K1.26×
08South Carolina~10K1.24×
09Kansas~5K1.21×
10Maine~2K1.18×
11Iowa~5K1.17×
12Oklahoma~7K1.16×
13New Mexico~3K1.13×
14Missouri~10K1.09×
15South Dakota~1K1.09×
16Indiana~10K1.05×
17Nebraska~3K1.04×
18Montana~2K1.03×
19North Dakota~1K1.02×
20North Carolina~20K1.01×
21Ohio~20K1.00×
22Vermont<1K0.99×
23Pennsylvania~20K0.97×
24Georgia~20K0.95×
25Michigan~10K0.95×
26New Hampshire~2K0.95×
27Idaho~3K0.93×
28Texas~40K0.90×
29Hawaii~2K0.90×
30Alaska~1K0.90×
31Wisconsin~7K0.88×
32Oregon~5K0.88×
33Florida~30K0.84×
34Minnesota~7K0.84×
35Illinois~20K0.83×
36Delaware~1K0.83×
37Virginia~10K0.81×
38Arizona~9K0.80×
39Rhode Island~1K0.80×
40Colorado~7K0.79×
41Washington~8K0.77×
42Connecticut~4K0.77×
43Nevada~4K0.74×
44California~40K0.72×
45New York~20K0.68×
46Massachusetts~7K0.67×
47Maryland~6K0.66×
48Utah~3K0.65×
49New Jersey~9K0.64×
50Washington, District of Columbia<1K0.59×
Fig. 06

Affinity by region

Affinity by region — Wireless security camera, United States
0.59×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wireless security camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wireless security camera audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden90.23×
02Motion detectorHome & Garden69.03×
03Internet safetyInternet & Social Media47.50×
04Information securityBusiness & Career45.00×
05Cyber-attackTechnology & Electronics35.33×
06Urban beekeepingHome & Garden26.67×
07Hidden cameraHome & Garden23.87×
08Travel BloggerTravel & Leisure23.31×
09Burj KhalifaTravel & Leisure17.18×
10Computer securityBusiness & Career16.29×
11Daily DealsShopping15.90×
12Security alarmHome & Garden12.00×
13Home automationTechnology & Electronics9.29×
14Smart deviceTechnology & Electronics6.89×
15Discount TireShopping3.84×
16Hardware storeHome & Garden3.64×
17Solar energyHome & Garden3.44×
18Mobile gameGames3.34×
19Home AppliancesHome & Garden2.37×
20Home improvementHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wireless security camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Wireless security camera audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM13.57×
TravellingTHRILL3.42×
Convenience OrientationPREMIUM3.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Wireless security camera audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.80×
SustainabilityBALANCE0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Wireless security camera have in United States?

Wireless security camera has an estimated audience of 545,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wireless security camera fans?

26.5% of Wireless security camera fans are female, 73.5% are male, with an average age of 44.0 years.

03

Which brands do Wireless security camera fans like most?

Wireless security camera fans show strongest brand affinity for Information security (45×), Motion detector (69.03×), and Computer security (16.29×) over the country average.

04

Where do Wireless security camera fans live in United States?

Wireless security camera fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wireless security camera fans also like?

Beyond Wireless security camera itself, the audience over-indexes on Motion detector (69.03×), Computer security (16.29×), IP camera (90.23×), and Travel Blogger (23.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless security camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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