Rascasse Audience Intelligence

Urban beekeeping Audience in United States

A data profile of the people who buy, follow and care about Urban beekeeping in United States — modelled from more than twelve digital signal sources. Urban beekeeping has an estimated audience of 601,137 people in United States.

#10627among Topic in United States#1383in Home & Garden

The average Urban beekeeping fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Duck hunting, Pedigree Petfoods, with strongest over-indexing on Macy's (6.22× the country average).

Demographically, the Urban beekeeping audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban beekeeping fan in United States is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Macy's.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban beekeeping profile in United States.

Audience size
601K
in United States
Gender
59.9%♀
40.1% male
Age
42.9
average years
Country rank
#32778
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban beekeeping fans

59.9% are female, 40.1% are male, average age 42.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Urban beekeeping audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.9
Estimated audience size601,137
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Urban beekeeping audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3915%
40-4920%
50+34%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Urban beekeeping audience comes from United States.

Worldwide audience distribution share by country for Urban beekeeping
CountryShare
United States34.4%
Italy10.3%
Romania7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban beekeeping audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban beekeeping fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.39×
02Montana~2K1.25×
03Rhode Island~2K1.19×
04Maine~3K1.16×
05New Hampshire~3K1.15×
06Delaware~2K1.15×
07West Virginia~3K1.14×
08Idaho~3K1.13×
09Hawaii~3K1.11×
10Wyoming<1K1.11×
11New Mexico~3K1.09×
12Washington, District of Columbia~2K1.09×
13Alaska~1K1.09×
14Mississippi~5K1.05×
15Nebraska~3K1.05×
16North Dakota~1K1.04×
17Iowa~5K1.02×
18Arkansas~5K1.02×
19Kansas~5K1.02×
20Kentucky~7K0.99×
21Oklahoma~7K0.99×
22Louisiana~8K0.98×
23Connecticut~6K0.97×
24Utah~5K0.97×
25Oregon~7K0.96×
26Nevada~6K0.96×
27South Carolina~9K0.95×
28Alabama~8K0.95×
29Wisconsin~8K0.93×
30Tennessee~10K0.92×
31Missouri~9K0.92×
32Minnesota~8K0.92×
33Indiana~10K0.91×
34Maryland~9K0.91×
35Colorado~9K0.91×
36Arizona~10K0.89×
37Washington~10K0.89×
38Massachusetts~10K0.89×
39North Carolina~20K0.87×
40Michigan~10K0.87×
41New Jersey~10K0.87×
42Virginia~10K0.87×
43Ohio~20K0.86×
44Georgia~20K0.86×
45Pennsylvania~20K0.85×
46Illinois~20K0.83×
47Florida~30K0.78×
48New York~30K0.76×
49Texas~40K0.74×
50California~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Urban beekeeping, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban beekeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban beekeeping audience
#·InterestCategoryAffinity×
01Dog biscuitPets & Animals51.08×
02Pedigree PetfoodsShopping30.43×
03Milwaukee Electric Tool CorporationHome & Garden15.33×
04Chewy.comPets & Animals14.67×
05Wallpaper (magazine)Home & Garden10.67×
06DIY & Craft IdeasHome & Garden10.65×
07British ShorthairPets & Animals10.44×
08WaterfowlPets & Animals9.86×
09Duck huntingSports9.39×
10PetcoShopping6.88×
11Turkey huntingSports6.40×
12Dog breedingPets & Animals6.34×
13Macy'sShopping6.22×
14West ElmHome & Garden5.77×
15T.J.MaxxShopping4.08×
16MarshallsFashion & Accessoires3.90×
17Texas RoadhouseFood & Beverages3.70×
18Hobby LobbyHome & Garden3.35×
19GardenHome & Garden2.99×
20Kohl'sShopping2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban beekeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban beekeeping audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.82×
Family OrientationCONSERVATISM2.68×
Design AffinityPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban beekeeping audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Need for SecurityCONSERVATISM0.85×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban beekeeping have in United States?

Urban beekeeping has an estimated audience of 601,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Urban beekeeping fans?

59.9% of Urban beekeeping fans are female, 40.1% are male, with an average age of 42.9 years.

03

Which brands do Urban beekeeping fans like most?

Urban beekeeping fans show strongest brand affinity for Macy's (6.22×), Duck hunting (9.39×), and Pedigree Petfoods (30.43×) over the country average.

04

Where do Urban beekeeping fans live in United States?

Urban beekeeping fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Urban beekeeping fans also like?

Beyond Urban beekeeping itself, the audience over-indexes on Duck hunting (9.39×), Pedigree Petfoods (30.43×), Petco (6.88×), and Waterfowl (9.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Urban beekeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban beekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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