Urban beekeeping Audience in United States
Urban beekeeping has an estimated audience of 601,137 people in United States. 59.9% are female, 40.1% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Macy's, Duck hunting, Petco, Pedigree Petfoods, Waterfowl.
The average Urban beekeeping fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Duck hunting, Petco, with strongest over-indexing on Macy's (6.22× the country average). Demographically, the Urban beekeeping audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Urban beekeeping fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.9 |
| Estimated audience size | 601,137 |
Audience persona
The typical Urban beekeeping fan in United States is more female, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 21,357 | 0.32× |
| New York | 12,867 | 0.38× |
| Texas | 10,078 | 0.2× |
| Florida | 9,292 | 0.23× |
| Tennessee | 8,632 | 0.72× |
| Illinois | 7,248 | 0.36× |
| Mississippi | 6,914 | 1.4× |
| Pennsylvania | 6,182 | 0.31× |
| Louisiana | 6,148 | 0.79× |
| Arkansas | 6,143 | 1.24× |
| Ohio | 6,105 | 0.33× |
| Georgia | 6,080 | 0.33× |
| Michigan | 6,077 | 0.39× |
| Oklahoma | 6,007 | 0.9× |
| Kentucky | 5,912 | 0.78× |
| Alabama | 5,723 | 0.68× |
| Idaho | 5,710 | 1.89× |
| West Virginia | 5,708 | 2.04× |
| South Carolina | 5,413 | 0.6× |
| North Carolina | 5,312 | 0.29× |
| Indiana | 5,274 | 0.48× |
| Kansas | 5,272 | 1.11× |
| Wisconsin | 5,239 | 0.58× |
| Washington | 5,218 | 0.43× |
| Colorado | 5,204 | 0.55× |
| Virginia | 5,195 | 0.35× |
| Missouri | 5,107 | 0.53× |
| Hawaii | 5,035 | 1.95× |
| Iowa | 5,005 | 1.01× |
| Montana | 4,966 | 2.98× |
| New Hampshire | 4,703 | 1.99× |
| Arizona | 4,657 | 0.38× |
| Massachusetts | 4,633 | 0.39× |
| Nebraska | 4,605 | 1.53× |
| Connecticut | 4,598 | 0.76× |
| New Mexico | 4,581 | 1.52× |
| Nevada | 4,567 | 0.79× |
| Rhode Island | 4,542 | 2.37× |
| Maine | 4,539 | 2.11× |
| Oregon | 4,508 | 0.65× |
| Utah | 4,481 | 0.83× |
| Vermont | 4,467 | 4.23× |
| Maryland | 4,430 | 0.43× |
| New Jersey | 4,419 | 0.29× |
| Minnesota | 4,321 | 0.5× |
| Delaware | 4,067 | 2.45× |
| Washington, District of Columbia | 2,937 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 6.22× | Shopping |
| Duck hunting | 9.39× | Sports |
| Petco | 6.88× | Shopping |
| Pedigree Petfoods | 30.43× | Shopping |
| Waterfowl | 9.86× | Pets & Animals |
| British Shorthair | 10.44× | Pets & Animals |
| Turkey hunting | 6.4× | Sports |
| Wallpaper (magazine) | 10.67× | Home & Garden |
| Texas Roadhouse | 3.7× | Food & Beverages |
| Dog biscuit | 51.08× | Pets & Animals |
| Marshalls | 3.9× | Fashion & Accessoires |
| DIY & Craft Ideas | 10.65× | Home & Garden |
| Hobby Lobby | 3.35× | Home & Garden |
| Dog breeding | 6.34× | Pets & Animals |
| T.J.Maxx | 4.08× | Shopping |
| Garden | 2.99× | Home & Garden |
| West Elm | 5.77× | Home & Garden |
| Kohl's | 2.98× | Shopping |
| Chewy.com | 14.67× | Pets & Animals |
| Room & Board | 14.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 11.31 |
| Extroversion | THRILL | 2.16 |
| Patriotism | CONSERVATISM | 1.44 |
| Mindfulness | BALANCE | 1.32 |
| Travelling | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 10.3% |
| Romania | 7.8% |
See Urban beekeeping audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Urban beekeeping have in United States?
Urban beekeeping has an estimated audience of 601,137 people in United States, concentrated in California and New York.
What is the gender split and age of Urban beekeeping fans?
59.9% of Urban beekeeping fans are female, 40.1% are male, with an average age of 42.9 years.
Which brands do Urban beekeeping fans like most?
Urban beekeeping fans show strongest brand affinity for Macy's (6.22×), Duck hunting (9.39×), and Petco (6.88×) over the country average.
Where do Urban beekeeping fans live in United States?
Urban beekeeping fans in United States are most concentrated in California (reach 21,357), New York (reach 12,867), and Texas (reach 10,078). These three regions account for the largest share of the active audience.
What other brands do Urban beekeeping fans also like?
Beyond Urban beekeeping itself, the audience over-indexes on Duck hunting (9.39×), Petco (6.88×), Pedigree Petfoods (30.43×), and Waterfowl (9.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Urban beekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.