Rascasse Audience Intelligence

Chewy.com Target Market in United States

A data profile of the people who buy, follow and care about Chewy.com in United States — modelled from more than twelve digital signal sources. Chewy.com has an estimated audience of 2,827,592 people in United States.

#1103among Brand in United States#221in Pets & Animals

The average Chewy.com fan in United States is 41.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Pennsylvania.

Top brand affinities include Petco, Staples (Canada), Petfinder, with strongest over-indexing on Petco (3.71× the country average).

Demographically, the Chewy.com audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chewy.com fan in United States is more female, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Petco.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chewy.com profile in United States.

Audience size
2.8M
in United States
Gender
61.2%♀
38.8% male
Age
41.1
average years
Country rank
#10798
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chewy.com

61.2% are female, 38.8% are male, average age 41.1.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Chewy.com audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.1
Estimated audience size2,827,592
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Chewy.com audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3915%
40-4919%
50+29%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Chewy.com audience comes from United States.

Worldwide audience distribution share by country for Chewy.com
CountryShare
United States81.4%
China10.3%
Taiwan1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chewy.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Chewy.com customers by region in United States
#RegionReachAffinity×
01West Virginia~30K1.93×
02Maine~20K1.83×
03Vermont~9K1.79×
04Pennsylvania~100K1.45×
05New Hampshire~20K1.37×
06Montana~10K1.37×
07Ohio~100K1.28×
08Michigan~90K1.26×
09Wisconsin~50K1.21×
10Iowa~30K1.20×
11Kentucky~40K1.18×
12Oregon~40K1.18×
13Tennessee~70K1.15×
14Connecticut~30K1.15×
15Wyoming~5K1.15×
16Missouri~50K1.14×
17Idaho~20K1.13×
18Indiana~60K1.12×
19Delaware~9K1.11×
20Kansas~20K1.08×
21Rhode Island~9K1.05×
22Florida~200K1.04×
23North Carolina~90K1.04×
24South Carolina~40K1.04×
25Arkansas~20K1.01×
26Arizona~60K1.00×
27Virginia~70K0.96×
28Nebraska~10K0.95×
29New Mexico~10K0.94×
30Washington~50K0.93×
31Minnesota~40K0.92×
32Massachusetts~50K0.91×
33South Dakota~6K0.90×
34Oklahoma~30K0.88×
35New Jersey~60K0.87×
36Colorado~40K0.87×
37New York~100K0.86×
38North Dakota~5K0.83×
39Alabama~30K0.82×
40Nevada~20K0.81×
41Mississippi~20K0.81×
42Illinois~70K0.79×
43Maryland~40K0.78×
44Alaska~5K0.76×
45Georgia~60K0.74×
46Louisiana~30K0.71×
47California~200K0.64×
48Hawaii~7K0.61×
49Texas~100K0.55×
50Utah~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Chewy.com, United States
0.55×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chewy.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chewy.com audience
#·InterestCategoryAffinity×
01Motorcycle trainingCars & Mobility20.91×
02DavinesBeauty & Wellness16.61×
03Rover.comPets & Animals15.48×
04PetfinderPets & Animals5.81×
05Captain America (1990 film)Movies & TV4.99×
06Dog agilityPets & Animals3.83×
07PetcoShopping3.71×
08Staples (Canada)Business & Career2.48×
09IHOPFood & Beverages1.97×
10southwest airlinesTravel & Leisure1.90×
11Tractor Supply CompanyShopping1.86×
12Animal rightsPolitics & Society1.85×
13United Parcel ServiceBusiness & Career1.80×
14CVS PharmacyShopping1.73×
15Exhibition gameGames1.65×
16VirusHealth1.59×
17Veterinary medicineBusiness & Career1.56×
18BirdsPets & Animals1.55×
19Hobby LobbyHome & Garden1.54×
20Staples Inc.Business & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chewy.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chewy.com audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.62×
Community OrientationOPEN1.26×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chewy.com audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Early Adopter MentalityPOWER0.92×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chewy.com's target market in United States?

Chewy.com's target market in United States covers an estimated 2,827,592 people, concentrated in Florida and California.

02

What is the gender split and age of Chewy.com customers?

61.2% of the Chewy.com audience are female, 38.8% are male, with an average age of 41.1 years.

03

Which brands do Chewy.com fans like most?

Chewy.com fans show strongest brand affinity for Petco (3.71×), Staples (Canada) (2.48×), and Petfinder (5.81×) over the country average.

04

Where do Chewy.com fans live in United States?

Chewy.com fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chewy.com fans also like?

Beyond Chewy.com itself, the audience over-indexes on Staples (Canada) (2.48×), Petfinder (5.81×), Rover.com (15.48×), and Motorcycle training (20.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Chewy.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewy.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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