Chewy.com Audience in United States

Chewy.com logo

Chewy.com has an estimated audience of 2,837,724 people in United States. 61.2% are female, 38.8% are male, average age 41.1. Top regions: California, Florida, Texas. Top brand affinities: Petco, Staples (Canada), Petfinder, Rover.com, Motorcycle training.

The average Chewy.com fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Petco, Staples (Canada), Petfinder, with strongest over-indexing on Petco (3.71× the country average). Demographically, the Chewy.com audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand

Demographics of Chewy.com fans

Demographic split for Chewy.com audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.1
Estimated audience size2,837,724

Audience persona

The typical Chewy.com fan in United States is more female, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Petco.

Top regions in United States

Top regions ranked by reach for Chewy.com in United States
RegionReachAffinity
California212,9360.68×
Florida209,3751.09×
Texas148,6080.61×
New York147,1870.93×
Pennsylvania141,7131.48×
Ohio113,9141.3×
Michigan93,8481.26×
North Carolina91,7891.07×
Illinois80,1320.85×
Georgia69,7060.8×
Tennessee69,0931.21×
Virginia68,1490.99×
New Jersey65,4880.91×
Arizona59,9321.03×
Indiana59,6401.15×
Massachusetts54,1980.97×
Missouri53,7761.18×
Washington53,7200.94×
Wisconsin51,8601.21×
South Carolina45,2491.06×
Kentucky42,2181.19×
Colorado40,9890.92×
Oregon38,2381.18×
Maryland37,5740.77×
Minnesota36,6470.9×
Connecticut32,2781.13×
Alabama31,8000.8×
Oklahoma28,1110.89×
Iowa27,4481.17×
Louisiana26,0710.71×
West Virginia24,6241.86×
Kansas24,2861.09×
Arkansas23,8041.02×
Nevada22,3710.82×
Maine19,2481.89×
Mississippi17,7960.76×
New Hampshire15,4751.38×
Idaho15,4161.08×
Utah13,1070.52×
Nebraska13,0660.92×
New Mexico12,4610.88×
Montana10,4561.33×
Rhode Island9,5971.06×
Vermont8,6991.75×
Delaware8,3071.06×
South Dakota5,3400.81×
North Dakota4,5010.77×
Wyoming4,4791.06×
Washington, District of Columbia3,1490.37×
Hawaii9820.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chewy.com audience
BrandAffinityCategory
Petco3.71×Shopping
Staples (Canada)2.48×Business & Career
Petfinder5.81×Pets & Animals
Rover.com15.48×Pets & Animals
Motorcycle training20.91×Cars & Mobility
Hobby Lobby1.54×Home & Garden
CVS Pharmacy1.73×Shopping
United Parcel Service1.8×Business & Career
southwest airlines1.9×Travel & Leisure
IHOP1.97×Food & Beverages
Birds1.55×Pets & Animals
Dog agility3.83×Pets & Animals
Captain America (1990 film)4.99×Movies & TV
Animal rights1.85×Politics & Society
Virus1.59×Health
Exhibition game1.65×Games
Veterinary medicine1.56×Business & Career
Staples Inc.1.5×Business & Career
Davines16.61×Beauty & Wellness
Insect1.65×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chewy.com audience
TraitClusterScore
Pet OwnershipJOY2.65
Luxury OrientationPREMIUM1.95
Risk AppetiteTHRILL1.55
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.37
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Chewy.com
CountryShare
United States81.6%
China10.3%
Taiwan1.2%

See Chewy.com audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Chewy.com have in United States?

Chewy.com has an estimated audience of 2,837,724 people in United States, concentrated in California and Florida.

What is the gender split and age of Chewy.com fans?

61.2% of Chewy.com fans are female, 38.8% are male, with an average age of 41.1 years.

Which brands do Chewy.com fans like most?

Chewy.com fans show strongest brand affinity for Petco (3.71×), Staples (Canada) (2.48×), and Petfinder (5.81×) over the country average.

Where do Chewy.com fans live in United States?

Chewy.com fans in United States are most concentrated in California (reach 212,936), Florida (reach 209,375), and Texas (reach 148,608). These three regions account for the largest share of the active audience.

What other brands do Chewy.com fans also like?

Beyond Chewy.com itself, the audience over-indexes on Staples (Canada) (2.48×), Petfinder (5.81×), Rover.com (15.48×), and Motorcycle training (20.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewy.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.