Davines Audience in United States
Davines has an estimated audience of 280,521 people in United States. 79.1% are female, 20.9% are male, average age 37.0. Top regions: California, New York, Florida. Top brand affinities: Historic site, Dog breed, Fábio Porchat, Hank Moody, Elsword.
The average Davines fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Dog breed, Fábio Porchat, with strongest over-indexing on Historic site (8.68× the country average). Demographically, the Davines audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Davines fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 37.0 |
| Estimated audience size | 280,521 |
Audience persona
The typical Davines fan in United States is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,292 | 1.63× |
| New York | 21,816 | 1.39× |
| Florida | 18,025 | 0.95× |
| Texas | 15,907 | 0.66× |
| Illinois | 11,330 | 1.21× |
| North Carolina | 10,139 | 1.2× |
| Pennsylvania | 9,204 | 0.97× |
| Ohio | 8,927 | 1.03× |
| Washington | 8,804 | 1.56× |
| New Jersey | 7,456 | 1.05× |
| Virginia | 7,107 | 1.04× |
| Massachusetts | 6,414 | 1.16× |
| Minnesota | 6,337 | 1.58× |
| Wisconsin | 6,266 | 1.48× |
| Georgia | 6,222 | 0.72× |
| Indiana | 6,136 | 1.2× |
| Michigan | 6,112 | 0.83× |
| Arizona | 5,810 | 1.01× |
| Colorado | 5,669 | 1.28× |
| Tennessee | 5,268 | 0.94× |
| Oregon | 4,195 | 1.3× |
| Maryland | 3,945 | 0.82× |
| South Carolina | 3,671 | 0.87× |
| Kentucky | 3,333 | 0.95× |
| Missouri | 3,224 | 0.71× |
| Connecticut | 2,960 | 1.05× |
| Iowa | 2,863 | 1.24× |
| Louisiana | 2,390 | 0.66× |
| Arkansas | 2,295 | 0.99× |
| Alabama | 2,169 | 0.55× |
| Nebraska | 2,101 | 1.49× |
| Nevada | 2,090 | 0.77× |
| Utah | 2,045 | 0.81× |
| Oklahoma | 1,896 | 0.61× |
| Idaho | 1,468 | 1.04× |
| Kansas | 1,359 | 0.61× |
| Maine | 1,164 | 1.16× |
| Hawaii | 1,145 | 0.95× |
| Washington, District of Columbia | 1,109 | 1.32× |
| Mississippi | 1,096 | 0.47× |
| Rhode Island | 1,070 | 1.2× |
| New Mexico | 1,061 | 0.75× |
| Alaska | 1,005 | 1.67× |
| Montana | 986 | 1.27× |
| West Virginia | 881 | 0.67× |
| New Hampshire | 817 | 0.74× |
| South Dakota | 513 | 0.79× |
| Delaware | 471 | 0.61× |
| North Dakota | 460 | 0.8× |
| Vermont | 339 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.68× | Arts & Culture |
| Dog breed | 2.4× | Pets & Animals |
| Fábio Porchat | 117.73× | Movies & TV |
| Hank Moody | 69.95× | Movies & TV |
| Elsword | 20× | Games |
| Combat sport | 1.82× | Sports |
| Oneida County, New York | 16.08× | |
| Home equity | 1.97× | Home & Garden |
| Collectable | 1.57× | Kids & Family |
| Fairy godmother | 7.02× | Literature |
| Regional styles of Mexican music | 2.67× | Music & Radio |
| Rossmann | 20× | Shopping |
| Bugatti Chiron | 9.23× | Cars & Mobility |
| Mathcore | 6.89× | Music & Radio |
| St. Ives | 11.89× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.93× | Sports |
| Gordita | 8.73× | Food & Beverages |
| Product design | 1.52× | Business & Career |
| JDSU | 2.37× | Business & Career |
| UK garage | 4.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.93 |
| Design Affinity | PREMIUM | 1.78 |
| Luxury Orientation | PREMIUM | 1.75 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Creativity | OPEN | 1.49 |
| Quality Awareness | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Italy | 17.1% |
| Poland | 7.8% |
See Davines audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Davines have in United States?
Davines has an estimated audience of 280,521 people in United States, concentrated in California and New York.
What is the gender split and age of Davines fans?
79.1% of Davines fans are female, 20.9% are male, with an average age of 37.0 years.
Which brands do Davines fans like most?
Davines fans show strongest brand affinity for Historic site (8.68×), Dog breed (2.4×), and Fábio Porchat (117.73×) over the country average.
Where do Davines fans live in United States?
Davines fans in United States are most concentrated in California (reach 50,292), New York (reach 21,816), and Florida (reach 18,025). These three regions account for the largest share of the active audience.
What other brands do Davines fans also like?
Beyond Davines itself, the audience over-indexes on Dog breed (2.4×), Fábio Porchat (117.73×), Hank Moody (69.95×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Davines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.