Davines Audience in United States

Davines has an estimated audience of 280,521 people in United States. 79.1% are female, 20.9% are male, average age 37.0. Top regions: California, New York, Florida. Top brand affinities: schwarzkopf, Moroccanoil, Vidal Sassoon, Hair Cuttery, Sarah Jessica Parker.

The average Davines fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include schwarzkopf, Moroccanoil, Vidal Sassoon, with strongest over-indexing on schwarzkopf (117.73× the country average). Demographically, the Davines audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Davines fans

Demographic split for Davines audience in United States
MetricValue
Female79.1%
Male20.9%
Average age37.0
Estimated audience size280,521

Audience persona

The typical Davines fan in United States is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for schwarzkopf.

Top regions in United States

Top regions ranked by reach for Davines in United States
RegionReachAffinity
California50,2921.63×
New York21,8161.39×
Florida18,0250.95×
Texas15,9070.66×
Illinois11,3301.21×
North Carolina10,1391.2×
Pennsylvania9,2040.97×
Ohio8,9271.03×
Washington8,8041.56×
New Jersey7,4561.05×
Virginia7,1071.04×
Massachusetts6,4141.16×
Minnesota6,3371.58×
Wisconsin6,2661.48×
Georgia6,2220.72×
Indiana6,1361.2×
Michigan6,1120.83×
Arizona5,8101.01×
Colorado5,6691.28×
Tennessee5,2680.94×
Oregon4,1951.3×
Maryland3,9450.82×
South Carolina3,6710.87×
Kentucky3,3330.95×
Missouri3,2240.71×
Connecticut2,9601.05×
Iowa2,8631.24×
Louisiana2,3900.66×
Arkansas2,2950.99×
Alabama2,1690.55×
Nebraska2,1011.49×
Nevada2,0900.77×
Utah2,0450.81×
Oklahoma1,8960.61×
Idaho1,4681.04×
Kansas1,3590.61×
Maine1,1641.16×
Hawaii1,1450.95×
Washington, District of Columbia1,1091.32×
Mississippi1,0960.47×
Rhode Island1,0701.2×
New Mexico1,0610.75×
Alaska1,0051.67×
Montana9861.27×
West Virginia8810.67×
New Hampshire8170.74×
South Dakota5130.79×
Delaware4710.61×
North Dakota4600.8×
Vermont3390.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Davines audience
BrandAffinityCategory
schwarzkopf117.73×Beauty & Wellness
Moroccanoil69.95×Health
Vidal Sassoon97.74×Beauty & Wellness
Hair Cuttery28.48×Beauty & Wellness
Sarah Jessica Parker21.86×Movies & TV
Hair tutorials17.46×Beauty & Wellness
Alia Bhatt37.08×Movies & TV
Aveda18.51×Beauty & Wellness
Avan Jogia20×Movies & TV
Google News5.82×News
Brazilian Waxing21.7×Beauty & Wellness
Kia Sportage20×Cars & Mobility
Charlotte Tilbury10.28×Beauty & Wellness
CVS Pharmacy4.54×Shopping
Indeed.com3.85×Business & Career
Redken15.45×Beauty & Wellness
Depop11.66×Fashion & Accessoires
Nicole Scherzinger16.13×Music & Radio
Diptyque19.16×Beauty & Wellness
Google Maps3.28×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Davines audience
TraitClusterScore
IndulgenceJOY1.93
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.49
CreativityOPEN1.49
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Davines
CountryShare
United States17.1%
Italy17.1%
Poland7.8%

See Davines audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Davines have in United States?

Davines has an estimated audience of 280,521 people in United States, concentrated in California and New York.

What is the gender split and age of Davines fans?

79.1% of Davines fans are female, 20.9% are male, with an average age of 37.0 years.

Which brands do Davines fans like most?

Davines fans show strongest brand affinity for schwarzkopf (117.73×), Moroccanoil (69.95×), and Vidal Sassoon (97.74×) over the country average.

Where do Davines fans live in United States?

Davines fans in United States are most concentrated in California (reach 50,292), New York (reach 21,816), and Florida (reach 18,025). These three regions account for the largest share of the active audience.

What other brands do Davines fans also like?

Beyond Davines itself, the audience over-indexes on Moroccanoil (69.95×), Vidal Sassoon (97.74×), Hair Cuttery (28.48×), and Sarah Jessica Parker (21.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Davines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.