Rascasse Audience Intelligence

Bumble and bumble Target Market in United States

A data profile of the people who buy, follow and care about Bumble and bumble in United States — modelled from more than twelve digital signal sources. Bumble and bumble has an estimated audience of 1,197,064 people in United States.

#8among Hair care in United States#2144among Brand in United States#281in Beauty & Wellness

The average Bumble and bumble fan in United States is 40.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Macy's, Great Clips, Hair care, with strongest over-indexing on Macy's (2.72× the country average).

Demographically, the Bumble and bumble audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bumble and bumble fan in United States is more female, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Macy's.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bumble and bumble profile in United States.

Audience size
1.2M
in United States
Gender
91.4%♀
8.6% male
Age
40.3
average years
Country rank
#20921
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bumble and bumble

91.4% are female, 8.6% are male, average age 40.3.

Fig. 02

Gender split

91.4%
Female
8.6%
Male
Demographic split for Bumble and bumble audience in United States
MetricValue
Female91.4%
Male8.6%
Average age40.3
Estimated audience size1,197,064
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Bumble and bumble audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4927%
50+18%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Bumble and bumble audience comes from United States.

Worldwide audience distribution share by country for Bumble and bumble
CountryShare
United States61.1%
United Kingdom14.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bumble and bumble audience in United States is strongest.

Fig. 05

Top regions by affinity

Bumble and bumble customers by region in United States
#RegionReachAffinity×
01New York~300K3.83×
02Minnesota~30K1.95×
03New Jersey~50K1.63×
04Vermont~3K1.43×
05Connecticut~20K1.41×
06Oregon~20K1.27×
07Washington~30K1.21×
08Wisconsin~20K1.20×
09Massachusetts~30K1.19×
10New Hampshire~5K1.13×
11California~100K1.12×
12Iowa~10K1.04×
13Washington, District of Columbia~4K1.04×
14Maine~4K1.01×
15Colorado~20K1.00×
16Idaho~6K1.00×
17Nevada~10K0.99×
18Montana~3K0.99×
19Arizona~20K0.97×
20Rhode Island~4K0.96×
21Tennessee~20K0.95×
22Utah~10K0.95×
23Illinois~40K0.94×
24Ohio~30K0.93×
25Virginia~30K0.93×
26Nebraska~6K0.93×
27Michigan~30K0.91×
28South Carolina~20K0.91×
29Pennsylvania~40K0.89×
30Georgia~30K0.89×
31Florida~70K0.88×
32Maryland~20K0.88×
33Delaware~3K0.88×
34Alabama~10K0.87×
35Alaska~2K0.87×
36Oklahoma~10K0.85×
37North Dakota~2K0.85×
38North Carolina~30K0.84×
39Hawaii~4K0.83×
40Kentucky~10K0.82×
41Mississippi~8K0.80×
42Kansas~7K0.78×
43New Mexico~5K0.78×
44Missouri~10K0.77×
45West Virginia~4K0.76×
46South Dakota~2K0.76×
47Arkansas~7K0.74×
48Louisiana~10K0.73×
49Texas~70K0.69×
50Indiana~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Bumble and bumble, United States
0.68×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bumble and bumble audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bumble and bumble audience
#·InterestCategoryAffinity×
01MoroccanoilHealth18.66×
02Great ClipsBeauty & Wellness4.07×
03Hair careBeauty & Wellness3.23×
04BurlingtonFashion & Accessoires2.98×
05ShampooBeauty & Wellness2.96×
06SephoraShopping2.77×
07Macy'sShopping2.72×
08HairstyleBeauty & Wellness2.43×
09CVS PharmacyShopping2.37×
10WalgreensShopping2.31×
11Beauty salonsBeauty & Wellness2.11×
12GodPolitics & Society2.05×
13Hair productsBeauty & Wellness1.98×
14MemeInternet & Social Media1.97×
15MammalPets & Animals1.97×
16SkinBeauty & Wellness1.95×
17PinterestInternet & Social Media1.78×
18CosmeticsBeauty & Wellness1.64×
19MotherhoodKids & Family1.60×
20WomanKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bumble and bumble audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bumble and bumble audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.66×
Price SensitivityPREMIUM1.45×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bumble and bumble audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM1.04×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bumble and bumble's target market in United States?

Bumble and bumble's target market in United States covers an estimated 1,197,064 people, concentrated in New York and California.

02

What is the gender split and age of Bumble and bumble customers?

91.4% of the Bumble and bumble audience are female, 8.6% are male, with an average age of 40.3 years.

03

Which brands do Bumble and bumble fans like most?

Bumble and bumble fans show strongest brand affinity for Macy's (2.72×), Great Clips (4.07×), and Hair care (3.23×) over the country average.

04

Where do Bumble and bumble fans live in United States?

Bumble and bumble fans in United States are most concentrated in New York (reach ~300K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bumble and bumble fans also like?

Beyond Bumble and bumble itself, the audience over-indexes on Great Clips (4.07×), Hair care (3.23×), Sephora (2.77×), and Moroccanoil (18.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Bumble and bumble audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bumble and bumble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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