Bumble and bumble Audience in United States

Bumble and bumble logo

Bumble and bumble has an estimated audience of 1,195,749 people in United States. 91.4% are female, 8.6% are male, average age 40.3. Top regions: New York, California, Texas. Top brand affinities: Macy's, Great Clips, Hair care, Sephora, Moroccanoil.

The average Bumble and bumble fan in United States is 40.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Macy's, Great Clips, Hair care, with strongest over-indexing on Macy's (2.72× the country average). Demographically, the Bumble and bumble audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Bumble and bumble fans

Demographic split for Bumble and bumble audience in United States
MetricValue
Female91.4%
Male8.6%
Average age40.3
Estimated audience size1,195,749

Audience persona

The typical Bumble and bumble fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Bumble and bumble in United States
RegionReachAffinity
New York195,0532.92×
California162,2601.23×
Texas78,7910.77×
Florida73,8730.91×
New Jersey48,0191.58×
Illinois40,3391.01×
Pennsylvania36,6180.91×
Ohio36,0850.98×
Georgia34,3400.93×
Minnesota33,3901.95×
North Carolina31,7090.88×
Washington30,9321.29×
Michigan29,5830.95×
Massachusetts29,5111.25×
Virginia28,2250.97×
Arizona24,7091.01×
Tennessee23,8390.99×
Wisconsin22,1721.23×
Colorado19,6151.04×
Maryland18,2440.89×
Oregon17,9931.31×
Connecticut17,5001.46×
South Carolina16,7540.93×
Missouri15,3220.79×
Indiana14,8710.68×
Alabama14,4980.87×
Kentucky12,2210.82×
Nevada11,9811.04×
Oklahoma10,9530.82×
Louisiana10,6880.69×
Iowa10,1871.03×
Utah10,1190.94×
Mississippi7,2930.74×
Kansas6,8460.73×
Arkansas6,6420.67×
Idaho6,0631.01×
New Hampshire5,3101.13×
Nebraska5,1020.85×
Maine4,2580.99×
New Mexico4,1040.68×
Hawaii4,0830.79×
Washington, District of Columbia3,8761.08×
Rhode Island3,4660.91×
West Virginia3,3580.6×
Vermont3,1251.49×
Montana2,9480.89×
Delaware2,7590.84×
Alaska1,9020.74×
North Dakota1,5940.65×
South Dakota1,2990.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bumble and bumble audience
BrandAffinityCategory
Macy's2.72×Shopping
Great Clips4.07×Beauty & Wellness
Hair care3.23×Beauty & Wellness
Sephora2.77×Shopping
Moroccanoil18.66×Health
Walgreens2.31×Shopping
Hair products1.98×Beauty & Wellness
Hairstyle2.43×Beauty & Wellness
Beauty salons2.11×Beauty & Wellness
Burlington2.98×Fashion & Accessoires
Cosmetics1.64×Beauty & Wellness
God2.05×Politics & Society
Meme1.97×Internet & Social Media
Pinterest1.78×Internet & Social Media
Mammal1.97×Pets & Animals
Skin1.95×Beauty & Wellness
Woman1.59×Kids & Family
Shampoo2.96×Beauty & Wellness
CVS Pharmacy2.37×Shopping
Motherhood1.6×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bumble and bumble audience
TraitClusterScore
SustainabilityBALANCE1.95
Design AffinityPREMIUM1.58
Healthy LifestyleBALANCE1.55
ExtroversionTHRILL1.53
IndulgenceJOY1.5
CreativityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Bumble and bumble
CountryShare
United States61.0%
United Kingdom14.4%
Canada5.2%

See Bumble and bumble audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Bumble and bumble have in United States?

Bumble and bumble has an estimated audience of 1,195,749 people in United States, concentrated in New York and California.

What is the gender split and age of Bumble and bumble fans?

91.4% of Bumble and bumble fans are female, 8.6% are male, with an average age of 40.3 years.

Which brands do Bumble and bumble fans like most?

Bumble and bumble fans show strongest brand affinity for Macy's (2.72×), Great Clips (4.07×), and Hair care (3.23×) over the country average.

Where do Bumble and bumble fans live in United States?

Bumble and bumble fans in United States are most concentrated in New York (reach 195,053), California (reach 162,260), and Texas (reach 78,791). These three regions account for the largest share of the active audience.

What other brands do Bumble and bumble fans also like?

Beyond Bumble and bumble itself, the audience over-indexes on Great Clips (4.07×), Hair care (3.23×), Sephora (2.77×), and Moroccanoil (18.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bumble and bumble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.