Wella Audience in United States

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Wella has an estimated audience of 1,750,764 people in United States. 76.5% are female, 23.5% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: CosmoProf, schwarzkopf, Joico, Wella Professionals, Goldwell.

The average Wella fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include CosmoProf, schwarzkopf, Joico, with strongest over-indexing on CosmoProf (50× the country average). Demographically, the Wella audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Wella fans

Demographic split for Wella audience in United States
MetricValue
Female76.5%
Male23.5%
Average age35.1
Estimated audience size1,750,764

Audience persona

The typical Wella fan in United States is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for CosmoProf.

Top regions in United States

Top regions ranked by reach for Wella in United States
RegionReachAffinity
California307,0021.59×
Florida200,8511.69×
Texas191,4801.27×
New York157,3841.61×
New Jersey81,2981.83×
Pennsylvania78,3401.33×
Massachusetts71,9732.09×
Georgia65,4421.21×
North Carolina64,1381.22×
Illinois60,3571.03×
Virginia51,5551.21×
Ohio51,2930.95×
Arizona42,3811.19×
Michigan38,6930.85×
Colorado34,8271.26×
Washington33,0870.94×
Connecticut31,9471.82×
South Carolina30,8071.17×
Maryland29,7660.99×
Minnesota28,6791.14×
Tennessee27,1170.77×
Indiana22,5340.7×
Nevada21,4491.27×
Wisconsin20,4270.78×
Alabama20,1580.82×
Louisiana19,7510.87×
Oregon19,3370.96×
Utah19,0021.21×
Missouri18,9910.67×
Kentucky16,1980.74×
Oklahoma12,9320.67×
Iowa11,0200.76×
Kansas10,5760.77×
Mississippi9,9230.69×
Arkansas9,1160.63×
New Mexico8,2930.94×
Nebraska7,2100.82×
Idaho7,0490.8×
Washington, District of Columbia6,1781.17×
New Hampshire6,1360.89×
Rhode Island5,4810.98×
West Virginia5,3060.65×
Hawaii4,7630.63×
Delaware4,1790.87×
Maine3,7010.59×
Montana3,5630.73×
North Dakota2,9570.82×
South Dakota2,6380.65×
Alaska2,1370.57×
Vermont1,6750.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wella audience
BrandAffinityCategory
CosmoProf50×Beauty & Wellness
schwarzkopf128.3×Beauty & Wellness
Joico156×Beauty & Wellness
Wella Professionals117.99×Beauty & Wellness
Goldwell177.93×Beauty & Wellness
Redken35.9×Beauty & Wellness
Salon Services81.28×Shopping
Hair Stylists18.49×Beauty & Wellness
SalonCentric34.01×Shopping
Hair-cutting shears84.55×Beauty & Wellness
Aquaphor25.67×Beauty & Wellness
Aveda Institute Orlando134.12×Business & Career
Epilator29.06×Beauty & Wellness
Salon Today241.18×
Hair Extensions6.74×Beauty & Wellness
Kérastase19.44×Beauty & Wellness
Aveda Institute South Florida132.25×Business & Career
Hairdressers Journal100.87×Beauty & Wellness
Balayage21.07×Beauty & Wellness
Toni & Guy91.44×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wella audience
TraitClusterScore
SustainabilityBALANCE2.03
Early Adopter MentalityPOWER1.95
Price SensitivityPREMIUM1.3
Luxury OrientationPREMIUM1.3
CreativityOPEN1.28
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Wella
CountryShare
Brazil36.8%
United States18.1%
United Kingdom5.7%

See Wella audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Wella have in United States?

Wella has an estimated audience of 1,750,764 people in United States, concentrated in California and Florida.

What is the gender split and age of Wella fans?

76.5% of Wella fans are female, 23.5% are male, with an average age of 35.1 years.

Which brands do Wella fans like most?

Wella fans show strongest brand affinity for CosmoProf (50×), schwarzkopf (128.3×), and Joico (156×) over the country average.

Where do Wella fans live in United States?

Wella fans in United States are most concentrated in California (reach 307,002), Florida (reach 200,851), and Texas (reach 191,480). These three regions account for the largest share of the active audience.

What other brands do Wella fans also like?

Beyond Wella itself, the audience over-indexes on schwarzkopf (128.3×), Joico (156×), Wella Professionals (117.99×), and Goldwell (177.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.