Rascasse Audience Intelligence

Aussie (shampoo) Target Market in United States

A data profile of the people who buy, follow and care about Aussie (shampoo) in United States — modelled from more than twelve digital signal sources. Aussie (shampoo) has an estimated audience of 1,346,848 people in United States.

#6among Hair care in United States#1962among Brand in United States#268in Beauty & Wellness

The average Aussie (shampoo) fan in United States is 38.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount stores, BB cream, Pinterest, with strongest over-indexing on Discount stores (3.9× the country average).

Demographically, the Aussie (shampoo) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aussie (shampoo) fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Discount stores.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aussie (shampoo) profile in United States.

Audience size
1.3M
in United States
Gender
68.9%♀
31.1% male
Age
38.9
average years
Country rank
#19206
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aussie (shampoo)

68.9% are female, 31.1% are male, average age 38.9.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Aussie (shampoo) audience in United States
MetricValue
Female68.9%
Male31.1%
Average age38.9
Estimated audience size1,346,848
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Aussie (shampoo) audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Aussie (shampoo) audience comes from United States.

Worldwide audience distribution share by country for Aussie (shampoo)
CountryShare
United States34.6%
United Kingdom15.9%
Brazil12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aussie (shampoo) audience in United States is strongest.

Fig. 05

Top regions by affinity

Aussie (shampoo) customers by region in United States
#RegionReachAffinity×
01Oklahoma~30K1.67×
02Texas~200K1.50×
03Arkansas~10K1.33×
04Idaho~9K1.28×
05Nebraska~8K1.23×
06Kansas~10K1.22×
07Utah~10K1.18×
08Missouri~30K1.16×
09Kentucky~20K1.16×
10Iowa~10K1.13×
11Montana~4K1.13×
12Mississippi~10K1.10×
13Louisiana~20K1.09×
14South Dakota~3K1.09×
15Wyoming~2K1.06×
16Tennessee~30K1.05×
17Indiana~30K1.04×
18Alabama~20K1.02×
19West Virginia~6K1.01×
20Alaska~3K1.01×
21Arizona~30K1.00×
22Washington~30K1.00×
23Oregon~20K1.00×
24Florida~90K0.99×
25North Carolina~40K0.98×
26New Mexico~7K0.98×
27North Dakota~3K0.98×
28Michigan~30K0.97×
29Virginia~30K0.96×
30Colorado~20K0.96×
31Ohio~40K0.95×
32Minnesota~20K0.94×
33Georgia~40K0.93×
34Wisconsin~20K0.93×
35California~100K0.91×
36Nevada~10K0.90×
37Hawaii~5K0.90×
38South Carolina~20K0.89×
39Maine~4K0.89×
40Illinois~40K0.87×
41Rhode Island~4K0.85×
42Connecticut~10K0.84×
43Pennsylvania~40K0.81×
44New York~60K0.80×
45New Hampshire~4K0.80×
46Delaware~3K0.80×
47Massachusetts~20K0.78×
48Maryland~20K0.78×
49Washington, District of Columbia~3K0.78×
50New Jersey~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Aussie (shampoo), United States
0.71×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aussie (shampoo) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aussie (shampoo) audience
#·InterestCategoryAffinity×
01Brazilian WaxingBeauty & Wellness12.63×
02BB creamBeauty & Wellness8.10×
03Hair tutorialsBeauty & Wellness7.67×
04CosmoProfBeauty & Wellness7.62×
05La Roche-PosayBeauty & Wellness7.21×
06QVCMovies & TV4.46×
07Discount storesShopping3.90×
08Great ClipsBeauty & Wellness3.31×
09Hair conditionerBeauty & Wellness3.06×
10IKEAHome & Garden2.81×
11FedExBusiness & Career2.78×
12Shopping mallsShopping2.57×
13Pizza HutFood & Beverages2.55×
14Mortgage loansBusiness & Career2.32×
15PinterestInternet & Social Media2.31×
16SubwayFood & Beverages2.29×
17Domino's PizzaFood & Beverages2.29×
18McDonald'sFood & Beverages1.89×
19FurnitureHome & Garden1.86×
20StarbucksFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aussie (shampoo) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aussie (shampoo) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.62×
Price SensitivityPREMIUM2.43×
PatriotismCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aussie (shampoo) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Risk AppetiteTHRILL0.87×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aussie (shampoo)'s target market in United States?

Aussie (shampoo)'s target market in United States covers an estimated 1,346,848 people, concentrated in Texas and California.

02

What is the gender split and age of Aussie (shampoo) customers?

68.9% of the Aussie (shampoo) audience are female, 31.1% are male, with an average age of 38.9 years.

03

Which brands do Aussie (shampoo) fans like most?

Aussie (shampoo) fans show strongest brand affinity for Discount stores (3.9×), BB cream (8.1×), and Pinterest (2.31×) over the country average.

04

Where do Aussie (shampoo) fans live in United States?

Aussie (shampoo) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Aussie (shampoo) fans also like?

Beyond Aussie (shampoo) itself, the audience over-indexes on BB cream (8.1×), Pinterest (2.31×), IKEA (2.81×), and Pizza Hut (2.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Aussie (shampoo) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aussie (shampoo). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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