Aussie (shampoo) Audience in United States

Aussie (shampoo) logo

Aussie (shampoo) has an estimated audience of 1,355,049 people in United States. 68.9% are female, 31.1% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: Great Clips, Diaper bag, Planet Fitness, Hair conditioner, Hair tutorials.

The average Aussie (shampoo) fan in United States is 38.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Great Clips, Diaper bag, Planet Fitness, with strongest over-indexing on Great Clips (8.13× the country average). Demographically, the Aussie (shampoo) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Aussie (shampoo) fans

Demographic split for Aussie (shampoo) audience in United States
MetricValue
Female68.9%
Male31.1%
Average age38.9
Estimated audience size1,355,049

Audience persona

The typical Aussie (shampoo) fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Great Clips.

Top regions in United States

Top regions ranked by reach for Aussie (shampoo) in United States
RegionReachAffinity
Texas207,4821.78×
California136,6960.92×
Florida100,6131.1×
New York62,7560.83×
Illinois41,2490.91×
Georgia39,1600.94×
North Carolina38,9390.96×
Ohio38,2430.92×
Pennsylvania37,5010.82×
Michigan36,2831.02×
Tennessee30,6641.13×
Virginia30,4450.92×
Arizona28,7631.04×
Washington27,6241.02×
Missouri27,0381.24×
Oklahoma25,5731.7×
Indiana24,5450.99×
New Jersey24,3700.71×
Colorado22,4961.05×
Massachusetts20,1860.76×
Wisconsin19,1290.94×
Kentucky18,9081.11×
Louisiana18,3521.05×
Alabama18,2390.96×
Minnesota18,0130.93×
South Carolina17,9480.88×
Maryland17,2630.74×
Oregon16,3751.05×
Arkansas15,4911.39×
Utah13,8551.14×
Iowa13,3401.19×
Kansas12,6571.19×
Mississippi11,6161.04×
Nevada11,5840.88×
Connecticut10,7010.79×
Nebraska8,9901.32×
Idaho8,9721.32×
New Mexico6,9561.02×
West Virginia6,4631.02×
Hawaii5,1650.89×
Montana4,2351.13×
Maine4,0710.84×
New Hampshire3,7000.69×
South Dakota3,2431.04×
Rhode Island3,1560.73×
Washington, District of Columbia3,0010.74×
North Dakota2,9471.06×
Alaska2,5130.87×
Delaware2,3170.62×
Wyoming2,0711.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aussie (shampoo) audience
BrandAffinityCategory
Great Clips8.13×Beauty & Wellness
Diaper bag5.04×Kids & Family
Planet Fitness2.93×Sports
Hair conditioner4.31×Beauty & Wellness
Hair tutorials8.63×Beauty & Wellness
Eucerin16.82×Beauty & Wellness
La Roche-Posay9.18×Beauty & Wellness
MSN2.43×News
Avène14.25×Beauty & Wellness
Makeup Tutorials3.79×Beauty & Wellness
Sephora2.41×Shopping
Kérastase9.58×Beauty & Wellness
BB cream6.13×Beauty & Wellness
Staples (Canada)2.74×Business & Career
Media Take Out8.17×Internet & Social Media
Hairstyle2.1×Beauty & Wellness
Nordstrom2.08×Shopping
Kiehl's6.15×Beauty & Wellness
Jack Black5.81×Movies & TV
Natural skin care3.08×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aussie (shampoo) audience
TraitClusterScore
IndulgenceJOY1.99
Price SensitivityPREMIUM1.81
PatriotismCONSERVATISM1.74
Pet OwnershipJOY1.72
Luxury OrientationPREMIUM1.53
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Aussie (shampoo)
CountryShare
United States34.8%
United Kingdom15.9%
Brazil12.1%

See Aussie (shampoo) audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Aussie (shampoo) have in United States?

Aussie (shampoo) has an estimated audience of 1,355,049 people in United States, concentrated in Texas and California.

What is the gender split and age of Aussie (shampoo) fans?

68.9% of Aussie (shampoo) fans are female, 31.1% are male, with an average age of 38.9 years.

Which brands do Aussie (shampoo) fans like most?

Aussie (shampoo) fans show strongest brand affinity for Great Clips (8.13×), Diaper bag (5.04×), and Planet Fitness (2.93×) over the country average.

Where do Aussie (shampoo) fans live in United States?

Aussie (shampoo) fans in United States are most concentrated in Texas (reach 207,482), California (reach 136,696), and Florida (reach 100,613). These three regions account for the largest share of the active audience.

What other brands do Aussie (shampoo) fans also like?

Beyond Aussie (shampoo) itself, the audience over-indexes on Diaper bag (5.04×), Planet Fitness (2.93×), Hair conditioner (4.31×), and Hair tutorials (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aussie (shampoo). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.