Rascasse Audience Intelligence

Hair-cutting shears Audience in United States

A data profile of the people who buy, follow and care about Hair-cutting shears in United States — modelled from more than twelve digital signal sources. Hair-cutting shears has an estimated audience of 307,625 people in United States.

#42among Hair in United States#13365among Topic in United States#477in Beauty & Wellness

The average Hair-cutting shears fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include schwarzkopf, Wella, Redken, with strongest over-indexing on schwarzkopf (165.94× the country average).

Demographically, the Hair-cutting shears audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair-cutting shears fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for schwarzkopf.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair-cutting shears profile in United States.

Audience size
308K
in United States
Gender
59.2%♀
40.8% male
Age
34.1
average years
Country rank
#47722
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair-cutting shears fans

59.2% are female, 40.8% are male, average age 34.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Hair-cutting shears audience in United States
MetricValue
Female59.2%
Male40.8%
Average age34.1
Estimated audience size307,625
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Hair-cutting shears audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Hair-cutting shears audience comes from United States.

Worldwide audience distribution share by country for Hair-cutting shears
CountryShare
United States28.8%
United Kingdom9.3%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair-cutting shears audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair-cutting shears fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.13×
02Washington, District of Columbia~1K1.13×
03Oregon~4K1.11×
04Tennessee~7K1.05×
05Washington~6K1.05×
06Alabama~5K1.05×
07Kentucky~4K1.05×
08Idaho~2K1.05×
09Montana<1K1.05×
10Louisiana~4K1.04×
11Arkansas~3K1.04×
12West Virginia~1K1.04×
13Hawaii~1K1.04×
14Alaska<1K1.04×
15Vermont<1K1.03×
16Missouri~5K1.02×
17Colorado~5K1.02×
18Mississippi~3K1.02×
19Kansas~2K1.02×
20New Mexico~2K1.02×
21Maine~1K1.02×
22Arizona~6K1.01×
23Oklahoma~3K1.01×
24North Dakota<1K1.01×
25North Carolina~9K1.00×
26Indiana~6K1.00×
27South Carolina~5K1.00×
28Ohio~9K0.99×
29New Hampshire~1K0.99×
30South Dakota<1K0.99×
31Virginia~7K0.98×
32Minnesota~4K0.98×
33Texas~30K0.97×
34Iowa~2K0.97×
35Rhode Island<1K0.97×
36Pennsylvania~10K0.96×
37Georgia~9K0.96×
38Nebraska~1K0.95×
39California~30K0.94×
40Michigan~8K0.94×
41Wisconsin~4K0.94×
42Nevada~3K0.94×
43Delaware<1K0.94×
44Massachusetts~6K0.93×
45Connecticut~3K0.91×
46Maryland~5K0.89×
47Illinois~9K0.88×
48Florida~20K0.86×
49New Jersey~7K0.86×
50New York~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Hair-cutting shears, United States
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair-cutting shears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair-cutting shears audience
#·InterestCategoryAffinity×
01schwarzkopfBeauty & Wellness165.94×
02Men With BeardsBeauty & Wellness92.26×
03WellaBeauty & Wellness84.55×
04Müller (company)Food & Beverages73.91×
05RedkenBeauty & Wellness42.27×
06Braun (company)Home & Garden17.69×
07HimalayasTravel & Leisure14.00×
08Anjelica HustonMovies & TV12.97×
09CosmoProfBeauty & Wellness9.17×
10Jared LetoMovies & TV8.03×
11BB creamBeauty & Wellness7.89×
12Boscov'sFashion & Accessoires7.68×
13Hair ExtensionsBeauty & Wellness7.05×
14Anthony JoshuaSports6.92×
15BarberBeauty & Wellness6.31×
16LivemusicMusic & Radio2.64×
17Hair productsBeauty & Wellness2.39×
18Beauty salonsBeauty & Wellness2.32×
19PinterestInternet & Social Media2.03×
20CosmeticsBeauty & Wellness1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair-cutting shears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair-cutting shears audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.43×
Price SensitivityPREMIUM1.83×
Pet OwnershipJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair-cutting shears audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Early Adopter MentalityPOWER0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair-cutting shears have in United States?

Hair-cutting shears has an estimated audience of 307,625 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair-cutting shears fans?

59.2% of Hair-cutting shears fans are female, 40.8% are male, with an average age of 34.1 years.

03

Which brands do Hair-cutting shears fans like most?

Hair-cutting shears fans show strongest brand affinity for schwarzkopf (165.94×), Wella (84.55×), and Redken (42.27×) over the country average.

04

Where do Hair-cutting shears fans live in United States?

Hair-cutting shears fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hair-cutting shears fans also like?

Beyond Hair-cutting shears itself, the audience over-indexes on Wella (84.55×), Redken (42.27×), Men With Beards (92.26×), and Müller (company) (73.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair-cutting shears audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair-cutting shears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →