Hair-cutting shears Audience in United States
Hair-cutting shears has an estimated audience of 307,625 people in United States. 59.2% are female, 40.8% are male, average age 34.1. Top brand affinities: schwarzkopf, Wella, Redken, Hair Cuttery, Google Maps.
Top brand affinities include schwarzkopf, Wella, Redken, with strongest over-indexing on schwarzkopf (173.57× the country average). Demographically, the Hair-cutting shears audience skews more female with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair-cutting shears fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 34.1 |
| Estimated audience size | 307,625 |
Audience persona
The typical Hair-cutting shears fan in United States is more female, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for schwarzkopf.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| schwarzkopf | 173.57× | Beauty & Wellness |
| Wella | 63.38× | Beauty & Wellness |
| Redken | 27.08× | Beauty & Wellness |
| Hair Cuttery | 20× | Beauty & Wellness |
| Google Maps | 4.61× | Internet & Social Media |
| Max Verstappen | 13.96× | Sports |
| Müller (company) | 49.31× | Food & Beverages |
| Hair Extensions | 6.01× | Beauty & Wellness |
| Indeed.com | 4.13× | Business & Career |
| CosmoProf | 14.06× | Beauty & Wellness |
| Kia Sportage | 20× | Cars & Mobility |
| Charlotte Tilbury | 9.21× | Beauty & Wellness |
| Capital One | 3.28× | Business & Career |
| Toyota Supra | 11.42× | Cars & Mobility |
| Google News | 4.4× | News |
| Alexandra Daddario | 7.64× | Movies & TV |
| Hair iron | 5.09× | Beauty & Wellness |
| Men With Beards | 40.63× | Beauty & Wellness |
| Khabib Nurmagomedov | 16.87× | Sports |
| Enterprise Rent-A-Car | 4.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Luxury Orientation | PREMIUM | 1.61 |
| Indulgence | JOY | 1.51 |
| Creativity | OPEN | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 9.3% |
| Germany | 8.8% |
See Hair-cutting shears audiences in other countries
More Hair audiences in United States
- Hair products (85,086,184)
- Hair care (39,609,520)
- Hair follicle (29,107,806)
- Shampoo (27,107,283)
- Hair coloring (25,872,361)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hair-cutting shears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.