Men With Beards Audience in United States

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Men With Beards has an estimated audience of 300,131 people in United States. 34.6% are female, 65.4% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Hair Cuttery, Badass Beard Care, Social media optimization, The Beard, Barber County, Kansas.

The average Men With Beards fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Cuttery, Badass Beard Care, Social media optimization, with strongest over-indexing on Hair Cuttery (85.21× the country average). Demographically, the Men With Beards audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Men With Beards fans

Demographic split for Men With Beards audience in United States
MetricValue
Female34.6%
Male65.4%
Average age33.1
Estimated audience size300,131

Audience persona

The typical Men With Beards fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Men With Beards in United States
RegionReachAffinity
California32,9331×
Texas30,8451.2×
Florida22,7911.12×
New York17,2921.03×
Kentucky11,6043.08×
Georgia11,3331.23×
North Carolina11,2661.25×
Pennsylvania10,1801.01×
Illinois9,5660.96×
Arizona8,8941.45×
Ohio8,8490.96×
Alabama8,5702.04×
Tennessee7,6531.27×
New Jersey7,0690.93×
Virginia7,0310.96×
Michigan6,9840.89×
Massachusetts5,8110.98×
Indiana5,4881×
Maryland5,1521×
Louisiana4,9171.27×
Missouri4,7310.98×
Washington4,6680.78×
South Carolina4,1300.91×
Colorado4,1110.87×
Minnesota3,5260.82×
Wisconsin3,3750.75×
Nevada3,2981.14×
Oklahoma3,1380.94×
Connecticut2,9840.99×
Oregon2,9250.85×
Mississippi2,7371.11×
Utah2,6330.98×
Arkansas2,2060.89×
Kansas2,0220.86×
New Mexico1,8511.23×
Iowa1,6540.67×
West Virginia1,3981×
Nebraska1,2780.85×
Idaho1,1400.76×
New Hampshire9600.81×
Maine8520.79×
Hawaii8220.64×
Washington, District of Columbia8150.9×
Rhode Island7410.78×
Delaware6640.8×
Alaska6511.01×
Montana5470.66×
South Dakota5000.72×
North Dakota3510.57×
Vermont3460.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men With Beards audience
BrandAffinityCategory
Hair Cuttery85.21×Beauty & Wellness
Badass Beard Care225.89×Beauty & Wellness
Social media optimization89.08×Internet & Social Media
The Beard192.86×Music & Radio
Barber County, Kansas171.59×Travel & Leisure
Beard oil50.67×Beauty & Wellness
Facial hair19.09×Beauty & Wellness
Nd:YAG laser103.86×
The Barber Shop90.06×Beauty & Wellness
Barberia43.17×Beauty & Wellness
Beard Life728.57×Beauty & Wellness
European Wax Center20×Beauty & Wellness
Supercuts20×Beauty & Wellness
Hair-cutting shears92.26×Beauty & Wellness
Sport Clips20×Beauty & Wellness
Shaving oil145.56×Beauty & Wellness
Body grooming64.62×Beauty & Wellness
Shave brush123.55×Beauty & Wellness
Barber chair27.87×Beauty & Wellness
Black Coffee57.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men With Beards audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.71
Community OrientationOPEN1.93
Pet OwnershipJOY1.84
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.66
TravellingTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Men With Beards
CountryShare
United States34.4%
India8.2%
Germany7.1%

See Men With Beards audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Men With Beards have in United States?

Men With Beards has an estimated audience of 300,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Men With Beards fans?

34.6% of Men With Beards fans are female, 65.4% are male, with an average age of 33.1 years.

Which brands do Men With Beards fans like most?

Men With Beards fans show strongest brand affinity for Hair Cuttery (85.21×), Badass Beard Care (225.89×), and Social media optimization (89.08×) over the country average.

Where do Men With Beards fans live in United States?

Men With Beards fans in United States are most concentrated in California (reach 32,933), Texas (reach 30,845), and Florida (reach 22,791). These three regions account for the largest share of the active audience.

What other brands do Men With Beards fans also like?

Beyond Men With Beards itself, the audience over-indexes on Badass Beard Care (225.89×), Social media optimization (89.08×), The Beard (192.86×), and Barber County, Kansas (171.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men With Beards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.