Rascasse Audience Intelligence

Men With Beards Audience in United States

A data profile of the people who buy, follow and care about Men With Beards in United States — modelled from more than twelve digital signal sources. Men With Beards has an estimated audience of 300,131 people in United States.

#8among Beard in United States#13481among Topic in United States#482in Beauty & Wellness

The average Men With Beards fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Cuttery, Badass Beard Care, Social media optimization, with strongest over-indexing on Hair Cuttery (85.21× the country average).

Demographically, the Men With Beards audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men With Beards fan in United States is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Hair Cuttery.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men With Beards profile in United States.

Audience size
300K
in United States
Gender
34.6%♀
65.4% male
Age
33.1
average years
Country rank
#48387
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men With Beards fans

34.6% are female, 65.4% are male, average age 33.1.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Men With Beards audience in United States
MetricValue
Female34.6%
Male65.4%
Average age33.1
Estimated audience size300,131
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Men With Beards audience in United States
Age bracketShare%
16-1929%
20-2927%
30-3924%
40-4915%
50+5%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Men With Beards audience comes from United States.

Worldwide audience distribution share by country for Men With Beards
CountryShare
United States34.4%
India8.2%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men With Beards audience in United States is strongest.

Fig. 05

Top regions by affinity

Men With Beards fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K2.58×
02Alabama~7K1.71×
03Arizona~8K1.27×
04Louisiana~5K1.20×
05Georgia~10K1.17×
06North Carolina~10K1.16×
07Tennessee~7K1.16×
08New Mexico~2K1.16×
09Texas~30K1.14×
10Nevada~3K1.10×
11Mississippi~3K1.10×
12Florida~20K1.09×
13Indiana~6K1.08×
14Utah~3K1.06×
15Ohio~9K1.03×
16West Virginia~1K1.03×
17Alaska<1K1.02×
18Missouri~5K0.99×
19Idaho~1K0.99×
20Maryland~5K0.98×
21California~30K0.97×
22Pennsylvania~10K0.97×
23Oklahoma~3K0.97×
24New York~20K0.96×
25Connecticut~3K0.96×
26North Dakota<1K0.96×
27Arkansas~2K0.95×
28Nebraska~1K0.95×
29Vermont<1K0.95×
30Massachusetts~6K0.94×
31South Carolina~4K0.94×
32Kansas~2K0.94×
33Washington, District of Columbia<1K0.94×
34Virginia~7K0.93×
35Maine~1K0.93×
36Rhode Island<1K0.93×
37Delaware<1K0.93×
38South Dakota<1K0.93×
39New Jersey~7K0.92×
40New Hampshire~1K0.92×
41Montana<1K0.92×
42Illinois~9K0.91×
43Minnesota~4K0.89×
44Michigan~7K0.88×
45Hawaii~1K0.88×
46Colorado~4K0.87×
47Oregon~3K0.87×
48Iowa~2K0.85×
49Wisconsin~4K0.84×
50Washington~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Men With Beards, United States
0.83×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men With Beards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men With Beards audience
#·InterestCategoryAffinity×
01Beard LifeBeauty & Wellness728.57×
02Badass Beard CareBeauty & Wellness225.89×
03The BeardMusic & Radio192.86×
04Barber County, KansasTravel & Leisure171.59×
05Shaving oilBeauty & Wellness145.56×
06Shave brushBeauty & Wellness123.55×
07Nd:YAG laserTopic103.86×
08Hair-cutting shearsBeauty & Wellness92.26×
09The Barber ShopBeauty & Wellness90.06×
10Social media optimizationInternet & Social Media89.08×
11Hair CutteryBeauty & Wellness85.21×
12Body groomingBeauty & Wellness64.62×
13Black CoffeeFood & Beverages57.85×
14Beard oilBeauty & Wellness50.67×
15BarberiaBeauty & Wellness43.17×
16Barber chairBeauty & Wellness27.87×
17European Wax CenterBeauty & Wellness20.00×
18SupercutsBeauty & Wellness20.00×
19Sport ClipsBeauty & Wellness20.00×
20Facial hairBeauty & Wellness19.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men With Beards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men With Beards audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.92×
PatriotismCONSERVATISM1.78×
Luxury OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men With Beards audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
SpiritualityBALANCE0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men With Beards have in United States?

Men With Beards has an estimated audience of 300,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men With Beards fans?

34.6% of Men With Beards fans are female, 65.4% are male, with an average age of 33.1 years.

03

Which brands do Men With Beards fans like most?

Men With Beards fans show strongest brand affinity for Hair Cuttery (85.21×), Badass Beard Care (225.89×), and Social media optimization (89.08×) over the country average.

04

Where do Men With Beards fans live in United States?

Men With Beards fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Men With Beards fans also like?

Beyond Men With Beards itself, the audience over-indexes on Badass Beard Care (225.89×), Social media optimization (89.08×), The Beard (192.86×), and Barber County, Kansas (171.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in United States

See Men With Beards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men With Beards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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