Rascasse Audience Intelligence

Body grooming Audience in United States

A data profile of the people who buy, follow and care about Body grooming in United States — modelled from more than twelve digital signal sources. Body grooming has an estimated audience of 539,406 people in United States.

#16among Body in United States#11092among Topic in United States#388in Beauty & Wellness

The average Body grooming fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair dryer, Men With Beards, paul smith, with strongest over-indexing on Hair dryer (11.13× the country average).

Demographically, the Body grooming audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Body grooming fan in United States is more male, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Hair dryer.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body grooming profile in United States.

Audience size
539K
in United States
Gender
42.2%♀
57.8% male
Age
35.1
average years
Country rank
#35050
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body grooming fans

42.2% are female, 57.8% are male, average age 35.1.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Body grooming audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.1
Estimated audience size539,406
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Body grooming audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3917%
40-4913%
50+15%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Body grooming audience comes from United States.

Worldwide audience distribution share by country for Body grooming
CountryShare
United States59.5%
United Kingdom8.9%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body grooming audience in United States is strongest.

Fig. 05

Top regions by affinity

Body grooming fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.84×
02Alaska~2K1.36×
03Vermont~1K1.26×
04North Dakota~1K1.23×
05South Dakota~2K1.21×
06Montana~2K1.14×
07Rhode Island~2K1.11×
08Delaware~2K1.10×
09West Virginia~3K1.07×
10Hawaii~2K1.07×
11Maine~2K1.05×
12New Hampshire~2K1.03×
13Idaho~3K1.02×
14Nebraska~3K1.00×
15New York~30K0.99×
16New Mexico~3K0.99×
17Mississippi~4K0.98×
18Arkansas~4K0.96×
19Kansas~4K0.95×
20Oklahoma~6K0.94×
21Louisiana~6K0.93×
22Iowa~4K0.93×
23Kentucky~6K0.92×
24Nevada~5K0.92×
25Utah~4K0.92×
26Massachusetts~10K0.91×
27Connecticut~5K0.91×
28Alabama~7K0.90×
29Oregon~6K0.90×
30New Jersey~10K0.89×
31Virginia~10K0.89×
32Missouri~8K0.88×
33Colorado~7K0.88×
34South Carolina~7K0.88×
35Wisconsin~7K0.88×
36Minnesota~7K0.88×
37Indiana~8K0.86×
38Maryland~8K0.86×
39Pennsylvania~20K0.85×
40Georgia~10K0.85×
41Tennessee~9K0.85×
42Michigan~10K0.84×
43Arizona~9K0.84×
44Washington~9K0.84×
45California~50K0.83×
46Illinois~10K0.83×
47Florida~30K0.82×
48Ohio~10K0.82×
49North Carolina~10K0.82×
50Texas~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Body grooming, United States
0.76×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body grooming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body grooming audience
#·InterestCategoryAffinity×
01Men With BeardsBeauty & Wellness64.62×
02paul smithFashion & Accessoires17.29×
03BoucheronFashion & Accessoires14.17×
04Anjelica HustonMovies & TV12.10×
05Hair dryerBeauty & Wellness11.13×
06Acne StudiosFashion & Accessoires7.79×
07Jared LetoMovies & TV7.70×
08Wearable technologyTechnology & Electronics5.84×
09High-net-worth individualBusiness & Career5.05×
10SmartwatchTechnology & Electronics4.92×
11FedExBusiness & Career3.12×
12Louis VuittonFashion & Accessoires2.97×
13Discount storesShopping2.77×
14NordstromShopping2.65×
15Personal careHealth2.11×
16Mortgage loansBusiness & Career2.08×
17Beauty salonsBeauty & Wellness1.87×
18PinterestInternet & Social Media1.80×
19FurnitureHome & Garden1.61×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body grooming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body grooming audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.69×
Luxury OrientationPREMIUM2.36×
Quality AwarenessPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body grooming audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Risk AppetiteTHRILL0.80×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body grooming have in United States?

Body grooming has an estimated audience of 539,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Body grooming fans?

42.2% of Body grooming fans are female, 57.8% are male, with an average age of 35.1 years.

03

Which brands do Body grooming fans like most?

Body grooming fans show strongest brand affinity for Hair dryer (11.13×), Men With Beards (64.62×), and paul smith (17.29×) over the country average.

04

Where do Body grooming fans live in United States?

Body grooming fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Body grooming fans also like?

Beyond Body grooming itself, the audience over-indexes on Men With Beards (64.62×), paul smith (17.29×), Nordstrom (2.65×), and Jared Leto (7.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Body grooming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Body grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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