Body grooming Audience in United States

Body grooming has an estimated audience of 539,406 people in United States. 42.2% are female, 57.8% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Men With Beards, Kia Sportage, Hair dryer, Bachelor of Business Administration, Honda HR-V.

The average Body grooming fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Men With Beards, Kia Sportage, Hair dryer, with strongest over-indexing on Men With Beards (60.06× the country average). Demographically, the Body grooming audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Body grooming fans

Demographic split for Body grooming audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.1
Estimated audience size539,406

Audience persona

The typical Body grooming fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Men With Beards.

Top regions in United States

Top regions ranked by reach for Body grooming in United States
RegionReachAffinity
California46,4580.78×
Texas31,9730.69×
New York31,1011.03×
Florida25,8710.71×
Pennsylvania14,8200.82×
Illinois14,1080.79×
Georgia12,5300.75×
Virginia12,1070.92×
North Carolina10,9950.68×
Ohio10,9500.66×
New Jersey10,1200.74×
Massachusetts9,5880.9×
Michigan8,5820.61×
Washington6,7710.63×
Arizona6,4430.59×
Colorado6,3550.75×
Tennessee5,9820.55×
Louisiana5,8660.84×
Missouri5,3600.62×
Maryland5,2830.57×
Indiana5,2830.54×
Oklahoma5,1580.86×
Kentucky5,0770.75×
South Carolina4,9060.6×
Minnesota4,7410.61×
Alabama4,6410.62×
Wisconsin4,3830.54×
Mississippi3,9580.89×
Nevada3,9210.75×
Oregon3,8710.63×
Arkansas3,5160.79×
Hawaii3,3631.45×
Kansas3,2700.77×
West Virginia3,2681.3×
Alaska3,2612.83×
Iowa3,1040.7×
Connecticut3,0710.57×
Idaho3,0181.12×
Nebraska2,8561.06×
Montana2,8431.9×
South Dakota2,8062.25×
Utah2,7790.58×
North Dakota2,7322.47×
New Hampshire2,6921.27×
New Mexico2,6230.97×
Rhode Island2,6001.51×
Maine2,5981.34×
Vermont2,5572.7×
Washington, District of Columbia2,3821.47×
Delaware2,3281.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body grooming audience
BrandAffinityCategory
Men With Beards60.06×Beauty & Wellness
Kia Sportage20×Cars & Mobility
Hair dryer6.47×Beauty & Wellness
Bachelor of Business Administration30.31×Business & Career
Honda HR-V18.54×Cars & Mobility
Boucheron20×Fashion & Accessoires
Indeed.com2.9×Business & Career
paul smith14.26×Fashion & Accessoires
Louis Vuitton3.64×Fashion & Accessoires
Jean Paul Gaultier10.97×Fashion & Accessoires
Google Maps2.44×Internet & Social Media
Pre-school playgroup19.47×Kids & Family
Capital One2.25×Business & Career
Tory Burch4.14×Fashion & Accessoires
Designer clothing3.71×Fashion & Accessoires
Marni (clothing)13.99×Fashion & Accessoires
Nordstrom2.25×Shopping
Apple Store4.12×Shopping
Prada4.46×Fashion & Accessoires
AutoZone2.08×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body grooming audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Quality AwarenessPREMIUM2.06
IndulgenceJOY1.89
Design AffinityPREMIUM1.75
Pet OwnershipJOY1.61
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Body grooming
CountryShare
United States59.7%
United Kingdom9.0%
India7.2%

See Body grooming audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Body grooming have in United States?

Body grooming has an estimated audience of 539,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Body grooming fans?

42.2% of Body grooming fans are female, 57.8% are male, with an average age of 35.1 years.

Which brands do Body grooming fans like most?

Body grooming fans show strongest brand affinity for Men With Beards (60.06×), Kia Sportage (20×), and Hair dryer (6.47×) over the country average.

Where do Body grooming fans live in United States?

Body grooming fans in United States are most concentrated in California (reach 46,458), Texas (reach 31,973), and New York (reach 31,101). These three regions account for the largest share of the active audience.

What other brands do Body grooming fans also like?

Beyond Body grooming itself, the audience over-indexes on Kia Sportage (20×), Hair dryer (6.47×), Bachelor of Business Administration (30.31×), and Honda HR-V (18.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.