Rascasse Audience Intelligence

Social media optimization Audience in United States

A data profile of the people who buy, follow and care about Social media optimization in United States — modelled from more than twelve digital signal sources. Social media optimization has an estimated audience of 1,235,210 people in United States.

#7966among Topic in United States#236in Internet & Social Media

The average Social media optimization fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Men With Beards, Wawa Inc., with strongest over-indexing on Google Drive (8.47× the country average).

Demographically, the Social media optimization audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social media optimization fan in United States is balanced, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social media optimization profile in United States.

Audience size
1.2M
in United States
Gender
53.5%♀
46.5% male
Age
32.8
average years
Country rank
#20427
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media optimization fans

53.5% are female, 46.5% are male, average age 32.8.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Social media optimization audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.8
Estimated audience size1,235,210
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Social media optimization audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Social media optimization audience comes from United States.

Worldwide audience distribution share by country for Social media optimization
CountryShare
United States17.0%
India13.1%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social media optimization audience in United States is strongest.

Fig. 05

Top regions by affinity

Social media optimization fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.15×
02Mississippi~20K1.50×
03Louisiana~20K1.46×
04Georgia~50K1.26×
05Alaska~3K1.14×
06North Dakota~3K1.14×
07Vermont~2K1.11×
08South Dakota~3K1.10×
09Arkansas~10K1.08×
10Delaware~4K1.08×
11Montana~4K1.08×
12Tennessee~30K1.06×
13Alabama~20K1.06×
14Hawaii~6K1.05×
15Nebraska~6K1.03×
16Florida~90K1.02×
17Oklahoma~10K1.02×
18Kansas~10K1.02×
19Rhode Island~4K1.02×
20Idaho~6K1.01×
21New Mexico~6K1.00×
22West Virginia~6K1.00×
23New Hampshire~5K0.99×
24Maine~4K0.99×
25Kentucky~20K0.97×
26Iowa~10K0.96×
27South Carolina~20K0.95×
28Utah~10K0.94×
29Nevada~10K0.93×
30Connecticut~10K0.92×
31Texas~100K0.91×
32Indiana~20K0.91×
33Missouri~20K0.91×
34Oregon~10K0.91×
35Wisconsin~20K0.89×
36Maryland~20K0.88×
37Minnesota~20K0.88×
38Colorado~20K0.87×
39Arizona~20K0.86×
40New York~60K0.85×
41Michigan~30K0.85×
42Massachusetts~20K0.85×
43Illinois~30K0.83×
44Washington~20K0.83×
45Ohio~30K0.82×
46North Carolina~30K0.82×
47New Jersey~30K0.82×
48Virginia~20K0.81×
49Pennsylvania~30K0.79×
50California~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Social media optimization, United States
0.77×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social media optimization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social media optimization audience
#·InterestCategoryAffinity×
01Men With BeardsBeauty & Wellness89.08×
02Sprout SocialTechnology & Electronics25.72×
03WordPressTechnology & Electronics16.97×
04Bordeaux wineFood & Beverages16.83×
05Google AnalyticsInternet & Social Media14.94×
06MailChimpInternet & Social Media10.74×
07Micro CenterShopping10.14×
08HubSpotInternet & Social Media9.36×
09Google DriveTechnology & Electronics8.47×
10Anthony JoshuaSports8.00×
11Unique GiftsShopping7.83×
12Affiliate marketingBusiness & Career7.23×
13Wawa Inc.Shopping7.02×
14Dropbox (service)Technology & Electronics6.67×
15Master of Business AdministrationBusiness & Career6.58×
16FreelancerBusiness & Career6.55×
17Web serverTechnology & Electronics6.04×
18InnovationBusiness & Career4.15×
19Indeed.comBusiness & Career3.53×
20Planet FitnessSports2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social media optimization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social media optimization audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.00×
Career OrientationPOWER1.76×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social media optimization audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.84×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social media optimization have in United States?

Social media optimization has an estimated audience of 1,235,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social media optimization fans?

53.5% of Social media optimization fans are female, 46.5% are male, with an average age of 32.8 years.

03

Which brands do Social media optimization fans like most?

Social media optimization fans show strongest brand affinity for Google Drive (8.47×), Men With Beards (89.08×), and Wawa Inc. (7.02×) over the country average.

04

Where do Social media optimization fans live in United States?

Social media optimization fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Social media optimization fans also like?

Beyond Social media optimization itself, the audience over-indexes on Men With Beards (89.08×), Wawa Inc. (7.02×), Micro Center (10.14×), and WordPress (16.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Social media optimization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social media optimization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →