Social media optimization Audience in United States

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Social media optimization has an estimated audience of 1,235,210 people in United States. 53.5% are female, 46.5% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Indeed.com, Google Drive, Diabetes mellitus awareness, Microblogging.

The average Social media optimization fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Indeed.com, Google Drive, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Social media optimization audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Social media optimization fans

Demographic split for Social media optimization audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.8
Estimated audience size1,235,210

Audience persona

The typical Social media optimization fan in United States is balanced, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Social media optimization in United States
RegionReachAffinity
California108,0310.8×
Texas107,8141.02×
Florida95,4241.14×
Georgia59,7911.57×
New York59,0640.86×
Louisiana34,4372.16×
Illinois31,4670.76×
Tennessee30,9631.25×
Ohio25,4580.67×
Mississippi24,2072.38×
North Carolina24,0360.65×
Michigan22,3170.69×
Alabama20,9251.21×
Indiana18,0530.8×
South Carolina16,0020.86×
Arizona15,9430.63×
Missouri15,1000.76×
Washington, District of Columbia14,6223.94×
Kentucky14,2590.92×
Oklahoma13,5530.99×
Arkansas12,9031.27×
Virginia12,8170.43×
Wisconsin10,5350.57×
Pennsylvania9,7400.23×
Minnesota9,0760.51×
Colorado9,0680.47×
Washington7,4700.3×
New Jersey7,2200.23×
Nevada7,1060.59×
Kansas6,5630.67×
Massachusetts5,9890.25×
Iowa5,8410.57×
Oregon5,6120.4×
West Virginia5,3290.93×
Alaska5,3182.01×
North Dakota5,1982.05×
Maryland5,1700.24×
Idaho4,9210.79×
Hawaii4,7010.89×
New Mexico4,6660.75×
Nebraska4,6580.75×
Montana4,6361.35×
South Dakota4,5761.6×
Utah4,5330.41×
New Hampshire4,3910.9×
Wyoming4,3112.35×
Connecticut4,2930.35×
Rhode Island4,2401.08×
Maine4,2370.96×
Vermont4,1701.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social media optimization audience
BrandAffinityCategory
Autism Awareness19.03×Health
Indeed.com8.36×Business & Career
Google Drive8.34×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
MailChimp21.75×Internet & Social Media
Singer-songwriter5.51×Music & Radio
HubSpot19.82×Internet & Social Media
Wawa Inc.7.34×Shopping
Planet Fitness4.43×Sports
Income tax13.19×Business & Career
Morgan Stanley16.44×Business & Career
Google Maps3.7×Internet & Social Media
Diaper bag5.94×Kids & Family
Khabib Nurmagomedov21.9×Sports
Men With Beards50.63×Beauty & Wellness
Unique Gifts7.5×Shopping
Toyota Supra12.92×Cars & Mobility
Micro Center6.8×Shopping
Freelancer6.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social media optimization audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Risk AppetiteTHRILL1.89
TravellingTHRILL1.79
Early Adopter MentalityPOWER1.77
Design AffinityPREMIUM1.67
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Social media optimization
CountryShare
United States17.0%
India13.1%
Japan7.7%

See Social media optimization audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Social media optimization have in United States?

Social media optimization has an estimated audience of 1,235,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Social media optimization fans?

53.5% of Social media optimization fans are female, 46.5% are male, with an average age of 32.8 years.

Which brands do Social media optimization fans like most?

Social media optimization fans show strongest brand affinity for Autism Awareness (19.03×), Indeed.com (8.36×), and Google Drive (8.34×) over the country average.

Where do Social media optimization fans live in United States?

Social media optimization fans in United States are most concentrated in California (reach 108,031), Texas (reach 107,814), and Florida (reach 95,424). These three regions account for the largest share of the active audience.

What other brands do Social media optimization fans also like?

Beyond Social media optimization itself, the audience over-indexes on Indeed.com (8.36×), Google Drive (8.34×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social media optimization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.