Black Coffee Audience in United States

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Black Coffee has an estimated audience of 458,802 people in United States. 49.7% are female, 50.3% are male, average age 28.5. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Home construction, Iwi, UK garage.

The average Black Coffee fan in United States is 28.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Home construction, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Black Coffee audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Black Coffee fans

Demographic split for Black Coffee audience in United States
MetricValue
Female49.7%
Male50.3%
Average age28.5
Estimated audience size458,802

Audience persona

The typical Black Coffee fan in United States is balanced, around 28.5 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Black Coffee in United States
RegionReachAffinity
California63,7311.26×
Texas58,8741.49×
New York55,3682.16×
Florida41,2421.33×
Georgia22,6001.6×
Illinois18,6531.22×
New Jersey17,5991.51×
Pennsylvania12,9890.84×
Virginia12,9341.16×
Maryland11,1191.41×
Arizona10,4861.12×
North Carolina10,3330.75×
Ohio9,8440.7×
Washington, District of Columbia9,6156.97×
Massachusetts9,3841.04×
Colorado8,6261.19×
Kentucky8,3691.45×
Michigan7,7820.65×
Washington7,7290.84×
Tennessee6,5320.71×
Indiana6,0110.72×
South Carolina4,7330.69×
Missouri4,7270.64×
Wisconsin4,7030.68×
Louisiana4,6130.78×
Alabama4,5550.71×
Nevada4,4881.01×
Minnesota4,4840.68×
Connecticut4,1840.91×
Montana3,5732.81×
Oregon3,4700.66×
Oklahoma2,9810.59×
Utah2,8410.69×
Mississippi2,5990.69×
Arkansas2,3440.62×
Iowa2,0670.55×
Kansas2,0120.56×
Hawaii1,6450.83×
Idaho1,2670.55×
Nebraska1,2360.54×
New Mexico1,1480.5×
Rhode Island9870.68×
West Virginia9610.45×
Delaware8980.71×
New Hampshire8880.49×
Maine7720.47×
Alaska6990.71×
North Dakota6150.65×
South Dakota4090.39×
Vermont3940.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Coffee audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Lulu 黃路梓茵8.14×Movies & TV
Home construction4.33×Home & Garden
Iwi65.94×
UK garage11.35×Music & Radio
Product design3.68×Business & Career
Springfield, Illinois20×Travel & Leisure
Building envelope15.35×Home & Garden
Salman Khan12.46×Movies & TV
Electrolyte5.82×Health
Elsword20×Games
Pro-Ject4.95×Music & Radio
Whataburger2.09×Food & Beverages
Israel2.3×Travel & Leisure
Natural rubber2.1×Cars & Mobility
Stamp collecting4.71×Home & Garden
Nationality1.88×Politics & Society
Historic site3.58×Arts & Culture
Bank account1.84×Business & Career
Voter registration3.48×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Coffee audience
TraitClusterScore
Design AffinityPREMIUM2.67
IndulgenceJOY2.27
Luxury OrientationPREMIUM2.04
Early Adopter MentalityPOWER1.92
LGBTQ+ IdentityOPEN1.76
Pet OwnershipJOY1.71

Worldwide distribution

Worldwide audience distribution share by country for Black Coffee
CountryShare
United States27.7%
India15.6%
South Africa10.9%

See Black Coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Black Coffee have in United States?

Black Coffee has an estimated audience of 458,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Coffee fans?

49.7% of Black Coffee fans are female, 50.3% are male, with an average age of 28.5 years.

Which brands do Black Coffee fans like most?

Black Coffee fans show strongest brand affinity for Regional styles of Mexican music (20×), Lulu 黃路梓茵 (8.14×), and Home construction (4.33×) over the country average.

Where do Black Coffee fans live in United States?

Black Coffee fans in United States are most concentrated in California (reach 63,731), Texas (reach 58,874), and New York (reach 55,368). These three regions account for the largest share of the active audience.

What other brands do Black Coffee fans also like?

Beyond Black Coffee itself, the audience over-indexes on Lulu 黃路梓茵 (8.14×), Home construction (4.33×), Iwi (65.94×), and UK garage (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.