Rascasse Audience Intelligence

Black Coffee Audience in United States

A data profile of the people who buy, follow and care about Black Coffee in United States — modelled from more than twelve digital signal sources. Black Coffee has an estimated audience of 458,802 people in United States.

#68among Beverage in United States#11758among Topic in United States#2054in Food & Beverages

The average Black Coffee fan in United States is 28.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Berghain, Disclosure (band), Men With Beards, with strongest over-indexing on Berghain (72.05× the country average).

Demographically, the Black Coffee audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Coffee fan in United States is balanced, around 28.5 years old, with strong Indulgence tendencies and a notable affinity for Berghain.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Coffee profile in United States.

Audience size
459K
in United States
Gender
49.7%♀
50.3% male
Age
28.5
average years
Country rank
#38514
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Coffee fans

49.7% are female, 50.3% are male, average age 28.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Black Coffee audience in United States
MetricValue
Female49.7%
Male50.3%
Average age28.5
Estimated audience size458,802
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Black Coffee audience in United States
Age bracketShare%
16-1949%
20-2925%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Black Coffee audience comes from United States.

Worldwide audience distribution share by country for Black Coffee
CountryShare
United States26.9%
India17.1%
South Africa10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Coffee fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K6.10×
02Montana~3K2.69×
03New York~50K1.98×
04Georgia~20K1.57×
05Texas~60K1.50×
06Kentucky~8K1.46×
07California~70K1.42×
08New Jersey~20K1.42×
09Maryland~10K1.35×
10Florida~40K1.32×
11Colorado~9K1.29×
12Illinois~20K1.18×
13Arizona~10K1.12×
14Virginia~10K1.11×
15Nevada~5K1.02×
16Massachusetts~9K0.96×
17Connecticut~4K0.92×
18Ohio~10K0.91×
19Hawaii~2K0.91×
20Alaska<1K0.89×
21Washington~8K0.86×
22North Dakota<1K0.84×
23Delaware~1K0.82×
24Pennsylvania~10K0.81×
25Louisiana~5K0.80×
26Wisconsin~5K0.78×
27Mississippi~3K0.78×
28Rhode Island~1K0.78×
29North Carolina~10K0.77×
30Alabama~5K0.76×
31Arkansas~3K0.75×
32Tennessee~7K0.74×
33Indiana~6K0.74×
34Vermont<1K0.74×
35South Carolina~5K0.73×
36Oregon~4K0.71×
37Minnesota~5K0.70×
38South Dakota<1K0.70×
39Missouri~5K0.69×
40Idaho~2K0.69×
41Michigan~8K0.68×
42Utah~3K0.68×
43Kansas~2K0.68×
44Nebraska~2K0.68×
45Oklahoma~3K0.67×
46West Virginia~1K0.66×
47Iowa~2K0.65×
48New Mexico~2K0.65×
49New Hampshire~1K0.65×
50Maine~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Black Coffee, United States
0.65×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Coffee audience
#·InterestCategoryAffinity×
01BerghainMusic & Radio72.05×
02Men With BeardsBeauty & Wellness57.85×
03Disclosure (band)Music & Radio45.39×
04Kölsch (beer)Food & Beverages37.39×
05Italo discoMusic & Radio28.92×
06Lay'sFood & Beverages22.01×
07Costa CoffeeFood & Beverages20.00×
08NescaféFood & Beverages19.90×
09IllyFood & Beverages18.89×
10Resident AdvisorMusic & Radio18.59×
11Arabic coffeeFood & Beverages18.09×
12Cultural tourismTravel & Leisure18.02×
13International educationBusiness & Career8.52×
14RÜFÜSMusic & Radio7.28×
15InnovationBusiness & Career3.30×
16Internet celebrityInternet & Social Media3.18×
177-ElevenShopping2.45×
18CNNMovies & TV1.76×
19FIFA World CupSports1.69×
20WineFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Coffee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.75×
Design AffinityPREMIUM1.82×
Urban LifestyleOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Coffee audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
ExtroversionTHRILL0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Coffee have in United States?

Black Coffee has an estimated audience of 458,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Coffee fans?

49.7% of Black Coffee fans are female, 50.3% are male, with an average age of 28.5 years.

03

Which brands do Black Coffee fans like most?

Black Coffee fans show strongest brand affinity for Berghain (72.05×), Disclosure (band) (45.39×), and Men With Beards (57.85×) over the country average.

04

Where do Black Coffee fans live in United States?

Black Coffee fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Black Coffee fans also like?

Beyond Black Coffee itself, the audience over-indexes on Disclosure (band) (45.39×), Men With Beards (57.85×), Arabic coffee (18.09×), and Italo disco (28.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Black Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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