Illy Audience in United States
Illy has an estimated audience of 545,824 people in United States. 57.3% are female, 42.7% are male, average age 41.1. Top regions: California, New York, Georgia. Top brand affinities: 360, Allday, Arabic coffee, Lavazza, Costa Coffee.
The average Illy fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include 360, Allday, Arabic coffee, with strongest over-indexing on 360 (240× the country average). Demographically, the Illy audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Illy fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.1 |
| Estimated audience size | 545,824 |
Audience persona
The typical Illy fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for 360.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 85,517 | 1.42× |
| New York | 58,845 | 1.93× |
| Georgia | 40,588 | 2.41× |
| Texas | 39,236 | 0.84× |
| Florida | 38,371 | 1.04× |
| Virginia | 34,099 | 2.56× |
| Illinois | 28,280 | 1.56× |
| New Jersey | 24,186 | 1.74× |
| Pennsylvania | 17,233 | 0.94× |
| Massachusetts | 15,967 | 1.48× |
| Nevada | 14,105 | 2.67× |
| Michigan | 13,954 | 0.98× |
| North Carolina | 12,364 | 0.75× |
| Ohio | 12,147 | 0.72× |
| Washington | 11,558 | 1.06× |
| Arizona | 10,584 | 0.95× |
| Maryland | 9,783 | 1.04× |
| Colorado | 8,201 | 0.95× |
| Tennessee | 7,371 | 0.67× |
| Oregon | 7,307 | 1.17× |
| Indiana | 7,036 | 0.71× |
| Connecticut | 6,677 | 1.22× |
| Missouri | 6,113 | 0.69× |
| Minnesota | 5,836 | 0.75× |
| South Carolina | 5,751 | 0.7× |
| Wisconsin | 5,128 | 0.62× |
| Alabama | 4,852 | 0.64× |
| Washington, District of Columbia | 4,494 | 2.74× |
| Louisiana | 4,143 | 0.59× |
| Kentucky | 4,090 | 0.6× |
| Hawaii | 3,951 | 1.68× |
| Oklahoma | 3,679 | 0.61× |
| Utah | 2,929 | 0.6× |
| Iowa | 2,693 | 0.6× |
| Rhode Island | 2,612 | 1.5× |
| Arkansas | 2,466 | 0.55× |
| Kansas | 2,386 | 0.55× |
| Mississippi | 2,087 | 0.46× |
| New Mexico | 2,050 | 0.75× |
| New Hampshire | 1,926 | 0.9× |
| Idaho | 1,666 | 0.61× |
| Maine | 1,662 | 0.85× |
| Nebraska | 1,461 | 0.53× |
| Delaware | 1,131 | 0.75× |
| West Virginia | 1,017 | 0.4× |
| Montana | 1,012 | 0.67× |
| Vermont | 977 | 1.02× |
| Alaska | 791 | 0.68× |
| South Dakota | 548 | 0.43× |
| North Dakota | 433 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 360 | 240× | Music & Radio |
| Allday | 240× | Music & Radio |
| Arabic coffee | 38.49× | Food & Beverages |
| Lavazza | 36.21× | Food & Beverages |
| Costa Coffee | 49.54× | Food & Beverages |
| La colombe | 41.09× | Food & Beverages |
| Honest Tea | 56.83× | Food & Beverages |
| Teavana | 26.57× | Food & Beverages |
| Nina Dobrev | 13.53× | Movies & TV |
| Espresso machine | 16.24× | Home & Garden |
| Latte art | 30× | Food & Beverages |
| Blue Bottle Coffee Company | 13.86× | Food & Beverages |
| Byblos | 10.31× | Travel & Leisure |
| Kimbo | 96.28× | Food & Beverages |
| Ready to drink | 16.79× | Food & Beverages |
| Levi Strauss | 23.9× | Fashion & Accessoires |
| Barbour | 16.01× | Fashion & Accessoires |
| Culture | 2.1× | Literature |
| Food and drink | 1.7× | Food & Beverages |
| Macy's | 2.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.48 |
| Luxury Orientation | PREMIUM | 1.91 |
| Convenience Orientation | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.54 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.7% |
| United States | 12.1% |
| France | 5.1% |
See Illy audiences in other countries
More Coffee audiences in United States
- Starbucks (64,041,977)
- Nespresso (6,720,214)
- Caribou Coffee (3,588,940)
- Nescafé (1,283,836)
- Lavazza (1,252,261)
Frequently asked questions
How many fans does Illy have in United States?
Illy has an estimated audience of 545,824 people in United States, concentrated in California and New York.
What is the gender split and age of Illy fans?
57.3% of Illy fans are female, 42.7% are male, with an average age of 41.1 years.
Which brands do Illy fans like most?
Illy fans show strongest brand affinity for 360 (240×), Allday (240×), and Arabic coffee (38.49×) over the country average.
Where do Illy fans live in United States?
Illy fans in United States are most concentrated in California (reach 85,517), New York (reach 58,845), and Georgia (reach 40,588). These three regions account for the largest share of the active audience.
What other brands do Illy fans also like?
Beyond Illy itself, the audience over-indexes on Allday (240×), Arabic coffee (38.49×), Lavazza (36.21×), and Costa Coffee (49.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Illy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.