Berghain Audience in United States

Berghain logo

Berghain has an estimated audience of 519,411 people in United States. 35.3% are female, 64.7% are male, average age 34.2. Top regions: California, New York, Texas. Top brand affinities: KitKatClub, Laurent Garnier, Kölsch, Berghain / Panorama Bar (OFFICIAL), horsegiirL.

The average Berghain fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include KitKatClub, Laurent Garnier, Kölsch, with strongest over-indexing on KitKatClub (3076.92× the country average). Demographically, the Berghain audience skews more male with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Night club

Demographics of Berghain fans

Demographic split for Berghain audience in United States
MetricValue
Female35.3%
Male64.7%
Average age34.2
Estimated audience size519,411

Audience persona

The typical Berghain fan in United States is more male, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for KitKatClub.

Top regions in United States

Top regions ranked by reach for Berghain in United States
RegionReachAffinity
California100,7051.76×
New York71,0682.45×
Texas39,1550.88×
Florida32,7310.93×
Illinois24,1691.4×
Massachusetts21,5662.11×
Pennsylvania17,8951.02×
New Jersey16,3051.23×
Washington16,1751.55×
Georgia16,1441.01×
Virginia14,7091.16×
North Carolina13,3490.85×
Colorado12,4031.52×
Ohio12,2010.76×
Michigan11,4580.84×
Maryland9,4381.06×
Oregon9,2451.55×
Arizona9,1910.87×
Minnesota7,7711.04×
Tennessee7,5180.72×
Connecticut7,1821.38×
Wisconsin6,8310.87×
Indiana6,4450.68×
Missouri5,9920.72×
Washington, District of Columbia5,8253.73×
South Carolina5,2080.67×
Nevada4,9350.98×
Louisiana4,3020.64×
Utah4,1160.88×
Kentucky4,0310.62×
Alabama3,3860.47×
Oklahoma2,8590.5×
Iowa2,6270.61×
Kansas2,5640.63×
Hawaii2,3321.04×
New Hampshire2,1781.06×
Maine2,1251.14×
Rhode Island2,0571.24×
Arkansas1,9760.46×
New Mexico1,9100.73×
Idaho1,6550.64×
Mississippi1,5120.35×
Vermont1,4021.54×
Montana1,3670.95×
Nebraska1,2920.5×
West Virginia1,1160.46×
Delaware8890.62×
Alaska8210.74×
Wyoming4750.62×
South Dakota4670.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berghain audience
BrandAffinityCategory
KitKatClub3076.92×Music & Radio
Laurent Garnier2802.2×Music & Radio
Kölsch1179.21×Music & Radio
Berghain / Panorama Bar (OFFICIAL)2112.43×Music & Radio
horsegiirL909.64×Music & Radio
Amsterdam Dance Event544.87×Music & Radio
Dixon508.55×Music & Radio
Ricardo Villalobos963.98×Music & Radio
Seth Troxler1025.64×Music & Radio
Joris Voorn1396.68×Music & Radio
Brutalismus 30001118.95×Music & Radio
Pan-Pot1147.99×Music & Radio
Alice Longyu Gao909.64×Music & Radio
Paul Kalkbrenner1030.3×Music & Radio
Resident Advisor165.64×Music & Radio
Hot Since 82613.55×Music & Radio
Tech house58.41×Music & Radio
Fact (UK magazine)113.75×Music & Radio
Beatport145.3×Technology & Electronics
Nina Kraviz281.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berghain audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Early Adopter MentalityPOWER2.02
Design AffinityPREMIUM1.91
Luxury OrientationPREMIUM1.82
Pet OwnershipJOY1.76
Quality AwarenessPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Berghain
CountryShare
Germany12.3%
United States9.8%
Italy8.7%

See Berghain audiences in other countries

More Night club audiences in United States

Frequently asked questions

How many fans does Berghain have in United States?

Berghain has an estimated audience of 519,411 people in United States, concentrated in California and New York.

What is the gender split and age of Berghain fans?

35.3% of Berghain fans are female, 64.7% are male, with an average age of 34.2 years.

Which brands do Berghain fans like most?

Berghain fans show strongest brand affinity for KitKatClub (3076.92×), Laurent Garnier (2802.2×), and Kölsch (1179.21×) over the country average.

Where do Berghain fans live in United States?

Berghain fans in United States are most concentrated in California (reach 100,705), New York (reach 71,068), and Texas (reach 39,155). These three regions account for the largest share of the active audience.

What other brands do Berghain fans also like?

Beyond Berghain itself, the audience over-indexes on Laurent Garnier (2802.2×), Kölsch (1179.21×), Berghain / Panorama Bar (OFFICIAL) (2112.43×), and horsegiirL (909.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berghain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.