Hyde Park Audience in United States

Hyde Park logo

Hyde Park has an estimated audience of 2,003,341 people in United States. 52.1% are female, 47.9% are male, average age 39.2. Top regions: Florida, Illinois, Texas. Top brand affinities: Volkswagen Beetle, Volkswagen Type 2, Car club, Volkswagen, Volkswagen Golf.

The average Hyde Park fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Illinois, Texas. Top brand affinities include Volkswagen Beetle, Volkswagen Type 2, Car club, with strongest over-indexing on Volkswagen Beetle (41.06× the country average). Demographically, the Hyde Park audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Night club

Demographics of Hyde Park fans

Demographic split for Hyde Park audience in United States
MetricValue
Female52.1%
Male47.9%
Average age39.2
Estimated audience size2,003,341

Audience persona

The typical Hyde Park fan in United States is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Volkswagen Beetle.

Top regions in United States

Top regions ranked by reach for Hyde Park in United States
RegionReachAffinity
Florida329,1772.43×
Illinois268,6644.03×
Texas250,9971.46×
Ohio227,9743.69×
New York173,7071.55×
California160,5170.73×
Massachusetts129,1383.27×
Pennsylvania86,5021.28×
Michigan73,5711.4×
Indiana42,4301.16×
Idaho40,0223.98×
Georgia36,9910.6×
Missouri35,6951.11×
Virginia35,6600.73×
New Jersey34,0970.67×
North Carolina32,6280.54×
Colorado25,7100.81×
Washington25,2930.63×
Tennessee22,9330.57×
Maryland22,5890.66×
Arizona22,1220.54×
Utah21,7401.21×
Kentucky19,2470.77×
Wisconsin18,9560.63×
Louisiana17,3980.67×
Connecticut16,9690.84×
Alabama16,0000.57×
South Carolina15,2430.51×
Nevada14,9150.77×
Kansas13,8490.88×
Minnesota12,1650.42×
Oregon11,1210.48×
New Mexico10,4531.04×
Vermont9,4002.67×
Arkansas9,3780.57×
Oklahoma7,9130.36×
Mississippi7,5680.46×
Iowa7,2250.44×
Rhode Island6,4311.01×
Washington, District of Columbia6,3881.06×
New Hampshire6,1520.78×
Maine4,2850.6×
West Virginia3,5540.38×
Nebraska3,4560.34×
Hawaii3,3190.39×
Delaware2,3100.42×
Montana1,7310.31×
Alaska1,3240.31×
North Dakota1,1210.27×
South Dakota1,0220.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyde Park audience
BrandAffinityCategory
Volkswagen Beetle41.06×Cars & Mobility
Volkswagen Type 253.33×Cars & Mobility
Car club12.88×Cars & Mobility
Volkswagen7.12×Cars & Mobility
Volkswagen Golf14.16×Cars & Mobility
Convertible7.65×Cars & Mobility
Motocross4.94×Sports
Automobile repair shop4.92×Cars & Mobility
Racing games4.04×Games
Porsche3.8×Cars & Mobility
SUVs1.88×Cars & Mobility
EBay1.67×Shopping
MotoGP4.51×Sports
Solar energy2.51×Home & Garden
Used car2.16×Cars & Mobility
NASCAR2.83×Sports
Car tuning5.85×Cars & Mobility
Volkswagen Jetta10.43×Cars & Mobility
Ford Mustang4.35×Cars & Mobility
BMW2.71×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyde Park audience
TraitClusterScore
Career OrientationPOWER1.78
ExtroversionTHRILL1.62
DIY MentalityTHRILL1.57
IndividualismJOY1.45
Urban LifestyleOPEN1.39
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Hyde Park
CountryShare
United Kingdom53.4%
United States15.8%
Australia9.5%

See Hyde Park audiences in other countries

More Night club audiences in United States

Frequently asked questions

How many fans does Hyde Park have in United States?

Hyde Park has an estimated audience of 2,003,341 people in United States, concentrated in Florida and Illinois.

What is the gender split and age of Hyde Park fans?

52.1% of Hyde Park fans are female, 47.9% are male, with an average age of 39.2 years.

Which brands do Hyde Park fans like most?

Hyde Park fans show strongest brand affinity for Volkswagen Beetle (41.06×), Volkswagen Type 2 (53.33×), and Car club (12.88×) over the country average.

Where do Hyde Park fans live in United States?

Hyde Park fans in United States are most concentrated in Florida (reach 329,177), Illinois (reach 268,664), and Texas (reach 250,997). These three regions account for the largest share of the active audience.

What other brands do Hyde Park fans also like?

Beyond Hyde Park itself, the audience over-indexes on Volkswagen Type 2 (53.33×), Car club (12.88×), Volkswagen (7.12×), and Volkswagen Golf (14.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyde Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.