Hyde Park Audience in Germany
Hyde Park has an estimated audience of 294,569 people in Germany. 48.8% are female, 51.2% are male, average age 37.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Unique Gifts, Birthday Gifts, Haberler, Stradivarius, Mülheim.
The average Hyde Park fan in Germany is 37.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Unique Gifts, Birthday Gifts, Haberler, with strongest over-indexing on Unique Gifts (2.19× the country average). Demographically, the Hyde Park audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of Hyde Park fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 37.8 |
| Estimated audience size | 294,569 |
Audience persona
The typical Hyde Park fan in Germany is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 86,528 | 3.02× |
| Nordrhein-Westfalen | 68,853 | 1.07× |
| Bayern | 37,044 | 0.78× |
| Baden-Württemberg | 34,040 | 0.85× |
| Hessen | 18,948 | 0.84× |
| Berlin | 12,670 | 0.96× |
| Rheinland-Pfalz | 11,579 | 0.78× |
| Sachsen | 10,671 | 0.74× |
| Schleswig-Holstein | 9,622 | 0.91× |
| Brandenburg | 7,917 | 0.87× |
| Hamburg | 7,811 | 1.17× |
| Thüringen | 5,674 | 0.76× |
| Sachsen-Anhalt | 4,990 | 0.65× |
| Mecklenburg-Vorpommern | 3,713 | 0.66× |
| Bremen | 3,192 | 1.27× |
| Saarland | 2,611 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.19× | Shopping |
| Birthday Gifts | 2.02× | Kids & Family |
| Haberler | 1.51× | News |
| Stradivarius | 1.6× | Shopping |
| Mülheim | 3.12× | Travel & Leisure |
| Icon (magazine) | 2× | Arts & Culture |
| Este, Veneto | 1.67× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| KLIX (AM) | 1.51× | Music & Radio |
| Picnic | 2× | Kids & Family |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| Esra Erol | 2.81× | Movies & TV |
| Video izle | 1.65× | |
| Corfu (regional unit) | 1.53× | Travel & Leisure |
| Coworking | 1.84× | Business & Career |
| Volvo V60 | 2.08× | Cars & Mobility |
| New Era (Namibia) | 1.75× | News |
| The Human Centipede 2 (Full Sequence) | 3.12× | Movies & TV |
| Emil Nolde | 2.07× | Arts & Culture |
| Figure painting (hobby) | 1.5× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 53.4% |
| United States | 15.8% |
| Australia | 9.5% |
See Hyde Park audiences in other countries
More Night club audiences in Germany
- Fabric (club) (3,604,750)
- KitKatClub (899,208)
- Soda Club Berlin (820,195)
- Ritter Butzke (663,459)
- Berghain (649,386)
Frequently asked questions
How many fans does Hyde Park have in Germany?
Hyde Park has an estimated audience of 294,569 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Hyde Park fans?
48.8% of Hyde Park fans are female, 51.2% are male, with an average age of 37.8 years.
Which brands do Hyde Park fans like most?
Hyde Park fans show strongest brand affinity for Unique Gifts (2.19×), Birthday Gifts (2.02×), and Haberler (1.51×) over the country average.
Where do Hyde Park fans live in Germany?
Hyde Park fans in Germany are most concentrated in Niedersachsen (reach 86,528), Nordrhein-Westfalen (reach 68,853), and Bayern (reach 37,044). These three regions account for the largest share of the active audience.
What other brands do Hyde Park fans also like?
Beyond Hyde Park itself, the audience over-indexes on Birthday Gifts (2.02×), Haberler (1.51×), Stradivarius (1.6×), and Mülheim (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyde Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.