KitKatClub Audience in Germany
KitKatClub has an estimated audience of 899,207 people in Germany. 41.0% are female, 59.0% are male, average age 26.0. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Wellington boot, Berghain, Tinder, True Detective, Spiegel Online.
The average KitKatClub fan in Germany is 26.0 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Wellington boot, Berghain, Tinder, with strongest over-indexing on Wellington boot (151.43× the country average). Demographically, the KitKatClub audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of KitKatClub fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 26.0 |
| Estimated audience size | 899,207 |
Audience persona
The typical KitKatClub fan in Germany is more male, around 26.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wellington boot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 450,984 | 11.22× |
| Nordrhein-Westfalen | 48,735 | 0.25× |
| Bayern | 35,833 | 0.25× |
| Brandenburg | 35,567 | 1.28× |
| Baden-Württemberg | 27,730 | 0.23× |
| Niedersachsen | 23,202 | 0.27× |
| Hessen | 20,712 | 0.3× |
| Sachsen | 13,002 | 0.29× |
| Rheinland-Pfalz | 8,496 | 0.19× |
| Hamburg | 7,267 | 0.36× |
| Sachsen-Anhalt | 7,252 | 0.31× |
| Schleswig-Holstein | 7,112 | 0.22× |
| Thüringen | 5,733 | 0.25× |
| Mecklenburg-Vorpommern | 2,938 | 0.17× |
| Bremen | 1,960 | 0.25× |
| Saarland | 1,872 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wellington boot | 151.43× | Fashion & Accessoires |
| Berghain | 57.96× | Music & Radio |
| Tinder | 30.32× | Internet & Social Media |
| True Detective | 4.39× | Movies & TV |
| Spiegel Online | 1.56× | News |
| Drop shipping | 2.25× | Shopping |
| House music | 2.06× | Music & Radio |
| James Marsden | 9.31× | Movies & TV |
| Pitchfork | 11.64× | Music & Radio |
| Spar (retailer) | 4.76× | Shopping |
| Musical instrument | 2.02× | Music & Radio |
| Issey Miyake | 7.5× | Fashion & Accessoires |
| ELISABETTA FRANCHI | 10.52× | Fashion & Accessoires |
| Western Union | 2.44× | Business & Career |
| Sex and the City | 2.15× | Movies & TV |
| Electric guitar | 2.5× | Music & Radio |
| Satire | 2.47× | Literature |
| Lingerie | 1.85× | Fashion & Accessoires |
| Resident Advisor | 5.49× | Music & Radio |
| Der Tagesspiegel | 1.92× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Urban Lifestyle | OPEN | 1.39 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.29 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.8% |
| United States | 4.0% |
| China | 1.6% |
See KitKatClub audiences in other countries
More Night club audiences in Germany
- Fabric (club) (3,604,750)
- Soda Club Berlin (820,195)
- Ritter Butzke (663,459)
- Berghain (649,386)
- Kater Blau (575,313)
Frequently asked questions
How many fans does KitKatClub have in Germany?
KitKatClub has an estimated audience of 899,207 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of KitKatClub fans?
41.0% of KitKatClub fans are female, 59.0% are male, with an average age of 26.0 years.
Which brands do KitKatClub fans like most?
KitKatClub fans show strongest brand affinity for Wellington boot (151.43×), Berghain (57.96×), and Tinder (30.32×) over the country average.
Where do KitKatClub fans live in Germany?
KitKatClub fans in Germany are most concentrated in Berlin (reach 450,984), Nordrhein-Westfalen (reach 48,735), and Bayern (reach 35,833). These three regions account for the largest share of the active audience.
What other brands do KitKatClub fans also like?
Beyond KitKatClub itself, the audience over-indexes on Berghain (57.96×), Tinder (30.32×), True Detective (4.39×), and Spiegel Online (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KitKatClub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.