MGMT Audience in Germany
MGMT has an estimated audience of 441,190 people in Germany. 54.8% are female, 45.2% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diane Keaton, Tame Impala, Discogs, Franz Ferdinand (band), Rhythm and blues music.
The average MGMT fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diane Keaton, Tame Impala, Discogs, with strongest over-indexing on Diane Keaton (15.27× the country average). Demographically, the MGMT audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of MGMT fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 33.7 |
| Estimated audience size | 441,190 |
Audience persona
The typical MGMT fan in Germany is balanced, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Diane Keaton.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,349 | 1.1× |
| Bayern | 76,918 | 1.08× |
| Baden-Württemberg | 62,865 | 1.04× |
| Hessen | 45,229 | 1.35× |
| Niedersachsen | 41,459 | 0.97× |
| Berlin | 31,493 | 1.6× |
| Sachsen | 21,570 | 1× |
| Rheinland-Pfalz | 19,040 | 0.86× |
| Schleswig-Holstein | 13,928 | 0.88× |
| Hamburg | 12,709 | 1.27× |
| Brandenburg | 12,442 | 0.91× |
| Thüringen | 9,499 | 0.84× |
| Sachsen-Anhalt | 9,194 | 0.8× |
| Mecklenburg-Vorpommern | 6,487 | 0.77× |
| Bremen | 4,051 | 1.07× |
| Saarland | 2,416 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 15.27× | Movies & TV |
| Tame Impala | 54.69× | Music & Radio |
| Discogs | 18.19× | Music & Radio |
| Franz Ferdinand (band) | 51.98× | Music & Radio |
| Rhythm and blues music | 6.13× | Music & Radio |
| Bilk | 36.43× | Music & Radio |
| Art Deco | 16.28× | Arts & Culture |
| Blossoms | 49.35× | Music & Radio |
| Community college | 20× | Business & Career |
| Florence and the Machine | 26.58× | Music & Radio |
| The Black Keys | 53.02× | Music & Radio |
| Self Esteem | 45× | Music & Radio |
| Tapir! | 20× | Music & Radio |
| Kate Nash | 73.31× | Music & Radio |
| Vistas | 59.62× | Music & Radio |
| The Kooks | 52.8× | Music & Radio |
| Mando Diao | 40.43× | Music & Radio |
| Outkast | 47.27× | Music & Radio |
| Arcade Fire | 53.58× | Music & Radio |
| SPRINTS | 14.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.03 |
| Sustainability | BALANCE | 1.84 |
| Tradition | CONSERVATISM | 1.78 |
| Early Adopter Mentality | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| India | 11.8% |
| Brazil | 7.9% |
See MGMT audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does MGMT have in Germany?
MGMT has an estimated audience of 441,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MGMT fans?
54.8% of MGMT fans are female, 45.2% are male, with an average age of 33.7 years.
Which brands do MGMT fans like most?
MGMT fans show strongest brand affinity for Diane Keaton (15.27×), Tame Impala (54.69×), and Discogs (18.19×) over the country average.
Where do MGMT fans live in Germany?
MGMT fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,349), Bayern (reach 76,918), and Baden-Württemberg (reach 62,865). These three regions account for the largest share of the active audience.
What other brands do MGMT fans also like?
Beyond MGMT itself, the audience over-indexes on Tame Impala (54.69×), Discogs (18.19×), Franz Ferdinand (band) (51.98×), and Rhythm and blues music (6.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MGMT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.