Rascasse Audience Intelligence

MGMT Audience in Germany

A data profile of the people who buy, follow and care about MGMT in Germany — modelled from more than twelve digital signal sources. MGMT has an estimated audience of 490,337 people in Germany.

#136among Band in Germany#2280among Person in Germany#1355in Music & Radio

The average MGMT fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tame Impala, Diane Keaton, Discogs, with strongest over-indexing on Tame Impala (54.69× the country average).

Demographically, the MGMT audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MGMT fan in Germany is balanced, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tame Impala.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MGMT profile in Germany.

Audience size
490K
in Germany
Gender
54.8%♀
45.2% male
Age
33.7
average years
Country rank
#11930
Person in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MGMT fans

54.8% are female, 45.2% are male, average age 33.7.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for MGMT audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age33.7
Estimated audience size490,337
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the MGMT audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

3.6%

of the worldwide MGMT audience comes from Germany.

Worldwide audience distribution share by country for MGMT
CountryShare
United States19.3%
India11.8%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MGMT audience in Germany is strongest.

Fig. 05

Top regions by affinity

MGMT fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.47×
02Hessen~50K1.35×
03Hamburg~10K1.24×
04Bremen~4K1.08×
05Nordrhein-Westfalen~100K1.06×
06Bayern~70K1.04×
07Baden-Württemberg~60K1.01×
08Sachsen~20K0.99×
09Niedersachsen~40K0.95×
10Brandenburg~10K0.94×
11Schleswig-Holstein~10K0.90×
12Thüringen~10K0.90×
13Rheinland-Pfalz~20K0.86×
14Sachsen-Anhalt~10K0.85×
15Mecklenburg-Vorpommern~7K0.83×
16Saarland~4K0.67×
Fig. 06

Affinity by region

Affinity by region — MGMT, Germany
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MGMT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MGMT audience
#·InterestCategoryAffinity×
01VistasMusic & Radio59.62×
02Tame ImpalaMusic & Radio54.69×
03The Black KeysMusic & Radio53.02×
04The KooksMusic & Radio52.80×
05Franz Ferdinand (band)Music & Radio51.98×
06BlossomsMusic & Radio49.35×
07Self EsteemMusic & Radio45.00×
08BilkMusic & Radio36.43×
09St. LuciaMusic & Radio28.93×
10Florence and the MachineMusic & Radio26.58×
11LovingMusic & Radio20.56×
12RVGMusic & Radio20.00×
13Community collegeBusiness & Career20.00×
14Tapir!Music & Radio20.00×
15DiscogsMusic & Radio18.19×
16Art DecoArts & Culture16.28×
17Porno for PyrosMusic & Radio15.50×
18Diane KeatonMovies & TV15.27×
19SPRINTSMusic & Radio14.75×
20Rhythm and blues musicMusic & Radio6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MGMT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MGMT audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.01×
SustainabilityBALANCE1.73×
Early Adopter MentalityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MGMT audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.86×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MGMT have in Germany?

MGMT has an estimated audience of 490,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MGMT fans?

54.8% of MGMT fans are female, 45.2% are male, with an average age of 33.7 years.

03

Which brands do MGMT fans like most?

MGMT fans show strongest brand affinity for Tame Impala (54.69×), Diane Keaton (15.27×), and Discogs (18.19×) over the country average.

04

Where do MGMT fans live in Germany?

MGMT fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do MGMT fans also like?

Beyond MGMT itself, the audience over-indexes on Diane Keaton (15.27×), Discogs (18.19×), Bilk (36.43×), and Franz Ferdinand (band) (51.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See MGMT audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MGMT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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