St. Lucia Audience in Germany
St. Lucia has an estimated audience of 234,834 people in Germany. 50.5% are female, 49.5% are male, average age 33.7. Top brand affinities: KLIX (AM), Queens College, City University of New York, Dog breed, Handmade Gifts, The Hooters.
Top brand affinities include KLIX (AM), Queens College, City University of New York, Dog breed, with strongest over-indexing on KLIX (AM) (16.57× the country average). Demographically, the St. Lucia audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of St. Lucia fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.7 |
| Estimated audience size | 234,834 |
Audience persona
The typical St. Lucia fan in Germany is balanced, around 33.7 years old, with strong Family Orientation tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 16.57× | Music & Radio |
| Queens College, City University of New York | 116.65× | Business & Career |
| Dog breed | 3.32× | Pets & Animals |
| Handmade Gifts | 7.22× | Kids & Family |
| The Hooters | 30.46× | Music & Radio |
| Oliver Kahn | 8.83× | Sports |
| Oral, Kazakhstan | 18.39× | Travel & Leisure |
| Kouign-amann | 20× | Food & Beverages |
| myDealZ | 6× | Shopping |
| Goosebumps (film) | 19.09× | Movies & TV |
| Scratching post | 11.8× | Pets & Animals |
| Home Delivery | 4.87× | Food & Beverages |
| Israel | 3.38× | Travel & Leisure |
| The Bugaboos | 12.33× | Travel & Leisure |
| Inlay (guitar) | 10.07× | Music & Radio |
| Hauptschule | 10.19× | Kids & Family |
| Progressive rock | 1.84× | Music & Radio |
| Neon Genesis Evangelion (manga) | 7.83× | Literature |
| Stay at Home Mum | 15.66× | Kids & Family |
| Nipsey Hussle | 13.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.55 |
| Urban Lifestyle | OPEN | 1.49 |
| Sustainability | BALANCE | 1.39 |
| Individualism | JOY | 1.35 |
| Social Media Usage | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| United Kingdom | 9.0% |
| Canada | 7.2% |
See St. Lucia audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for St. Lucia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.