St. Lucia Audience in Germany
St. Lucia has an estimated audience of 234,834 people in Germany. 50.5% are female, 49.5% are male, average age 33.7. Top brand affinities: malwarebytes, Jeremy Renner, Beck, Jane Fonda, Billy Joel.
Top brand affinities include malwarebytes, Jeremy Renner, Beck, with strongest over-indexing on malwarebytes (116.65× the country average). Demographically, the St. Lucia audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of St. Lucia fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.7 |
| Estimated audience size | 234,834 |
Audience persona
The typical St. Lucia fan in Germany is balanced, around 33.7 years old, with strong Family Orientation tendencies and a notable affinity for malwarebytes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| malwarebytes | 116.65× | Technology & Electronics |
| Jeremy Renner | 30.46× | Movies & TV |
| Beck | 20× | Music & Radio |
| Jane Fonda | 20× | Movies & TV |
| Billy Joel | 26.9× | Music & Radio |
| MGMT | 26.25× | Music & Radio |
| Marlene Dietrich | 15.54× | Movies & TV |
| Kate Bush | 18.72× | Music & Radio |
| Winona Ryder | 10.19× | Movies & TV |
| Elizabeth Taylor | 16.39× | Movies & TV |
| Mini Countryman | 20× | Cars & Mobility |
| Suzanne Vega | 40.05× | Music & Radio |
| Jack White | 9.79× | Movies & TV |
| Bruce Springsteen | 8.26× | Music & Radio |
| Duran Duran | 18.9× | Music & Radio |
| Bee Gees | 11.82× | Music & Radio |
| Bonnie Tyler | 11.1× | Music & Radio |
| Chadwick Boseman | 19.72× | Movies & TV |
| Jon Voight | 20× | Movies & TV |
| Christopher Walken | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.55 |
| Urban Lifestyle | OPEN | 1.49 |
| Sustainability | BALANCE | 1.39 |
| Individualism | JOY | 1.35 |
| Social Media Usage | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| United Kingdom | 9.0% |
| Canada | 7.2% |
See St. Lucia audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for St. Lucia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.