Bilk Audience in Germany
Bilk has an estimated audience of 308,585 people in Germany. 54.1% are female, 45.9% are male, average age 31.8. Top brand affinities: Dog breed, Harvey Mudd College, Oliver Kahn, myDealZ, Kotka.
Top brand affinities include Dog breed, Harvey Mudd College, Oliver Kahn, with strongest over-indexing on Dog breed (11.7× the country average). Demographically, the Bilk audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Bilk fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 31.8 |
| Estimated audience size | 308,585 |
Audience persona
The typical Bilk fan in Germany is balanced, around 31.8 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 11.7× | Pets & Animals |
| Harvey Mudd College | 156.23× | Business & Career |
| Oliver Kahn | 18.13× | Sports |
| myDealZ | 11.21× | Shopping |
| Kotka | 57.27× | Travel & Leisure |
| Ketchum, Idaho | 77.89× | Travel & Leisure |
| Tiffany Haddish | 29.33× | Movies & TV |
| Home Delivery | 6.14× | Food & Beverages |
| Progressive rock | 3.29× | Music & Radio |
| The Bugaboos | 15.95× | Travel & Leisure |
| Magazine (band) | 9.85× | Music & Radio |
| Guitar Magazine | 85.38× | Music & Radio |
| Zero Hedge | 27.69× | Business & Career |
| Bull riding | 10.94× | Sports |
| Korhogo | 106.5× | Travel & Leisure |
| Granola | 13.54× | Food & Beverages |
| Stradivarius | 1.94× | Shopping |
| N'Golo Kanté | 6.02× | Sports |
| Moroccan riad | 6.18× | Politics & Society |
| Tataouine | 15.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Urban Lifestyle | OPEN | 1.46 |
| Community Orientation | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.2 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.3% |
| United States | 14.8% |
| United Kingdom | 4.9% |
See Bilk audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bilk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.