Rascasse Audience Intelligence

Bilk Audience in Germany

A data profile of the people who buy, follow and care about Bilk in Germany — modelled from more than twelve digital signal sources. Bilk has an estimated audience of 398,166 people in Germany.

#155among Singer-songwriter in Germany#2828among Person in Germany#1682in Music & Radio

The average Bilk fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include High School DxD, Jeff Beck, Beck, with strongest over-indexing on High School DxD (327.24× the country average).

Demographically, the Bilk audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bilk fan in Germany is balanced, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for High School DxD.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bilk profile in Germany.

Audience size
398K
in Germany
Gender
46.4%♀
53.6% male
Age
31.9
average years
Country rank
#14066
Person in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bilk fans

46.4% are female, 53.6% are male, average age 31.9.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Bilk audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age31.9
Estimated audience size398,166
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Bilk audience in Germany
Age bracketShare%
16-1932%
20-2929%
30-3924%
40-4911%
50+5%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Bilk audience comes from Germany.

Worldwide audience distribution share by country for Bilk
CountryShare
Germany64.6%
United States14.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bilk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bilk fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K11.77×
02Bremen~3K0.86×
03Saarland~4K0.84×
04Mecklenburg-Vorpommern~6K0.82×
05Thüringen~8K0.79×
06Sachsen-Anhalt~8K0.78×
07Brandenburg~8K0.72×
08Hamburg~6K0.65×
09Schleswig-Holstein~9K0.64×
10Rheinland-Pfalz~10K0.62×
11Sachsen~10K0.62×
12Niedersachsen~20K0.54×
13Berlin~9K0.54×
14Hessen~10K0.51×
15Baden-Württemberg~20K0.43×
16Bayern~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Bilk, Germany
0.41×1.00×11.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bilk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bilk audience
#·InterestCategoryAffinity×
01The WombatsMusic & Radio478.34×
02High School DxDMovies & TV327.24×
03Jeff BeckMusic & Radio251.25×
04Brenda SongFashion & Accessoires190.44×
05Once upon a timeMovies & TV129.66×
06Beastie BoysMusic & Radio114.88×
07BeckMusic & Radio101.72×
08Die AntwoordMusic & Radio98.09×
09Wir sind HeldenMusic & Radio92.58×
10KettcarMusic & Radio83.53×
11Mac DeMarcoMusic & Radio76.05×
12MobyMusic & Radio70.59×
13The KillsMusic & Radio58.54×
14Hozier (musician)Music & Radio56.41×
15Franz Ferdinand (band)Music & Radio53.92×
16Renée ZellwegerMovies & TV53.79×
17MGMTMusic & Radio36.43×
18Spirited AwayMovies & TV33.24×
19Sabrina CarpenterMusic & Radio30.79×
20PurpleDiscoMachineMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bilk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bilk audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
SustainabilityBALANCE1.48×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bilk audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bilk have in Germany?

Bilk has an estimated audience of 398,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bilk fans?

46.4% of Bilk fans are female, 53.6% are male, with an average age of 31.9 years.

03

Which brands do Bilk fans like most?

Bilk fans show strongest brand affinity for High School DxD (327.24×), Jeff Beck (251.25×), and Beck (101.72×) over the country average.

04

Where do Bilk fans live in Germany?

Bilk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bilk fans also like?

Beyond Bilk itself, the audience over-indexes on Jeff Beck (251.25×), Beck (101.72×), Brenda Song (190.44×), and Once upon a time (129.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Bilk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bilk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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