Soda Club Berlin Audience in Germany
Soda Club Berlin has an estimated audience of 820,194 people in Germany. 54.0% are female, 46.0% are male, average age 32.6. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Goon, Cuba Gooding Jr., Stradivarius, Progressive rock, Inductive charging.
The average Soda Club Berlin fan in Germany is 32.6 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Goon, Cuba Gooding Jr., Stradivarius, with strongest over-indexing on Goon (7.05× the country average). Demographically, the Soda Club Berlin audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of Soda Club Berlin fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 32.6 |
| Estimated audience size | 820,194 |
Audience persona
The typical Soda Club Berlin fan in Germany is balanced, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 335,510 | 9.15× |
| Brandenburg | 109,271 | 4.29× |
| Nordrhein-Westfalen | 25,906 | 0.14× |
| Bayern | 16,207 | 0.12× |
| Sachsen | 12,646 | 0.31× |
| Niedersachsen | 12,475 | 0.16× |
| Baden-Württemberg | 11,251 | 0.1× |
| Hessen | 11,081 | 0.18× |
| Sachsen-Anhalt | 8,790 | 0.41× |
| Hamburg | 4,937 | 0.27× |
| Mecklenburg-Vorpommern | 4,540 | 0.29× |
| Thüringen | 4,040 | 0.19× |
| Schleswig-Holstein | 3,830 | 0.13× |
| Rheinland-Pfalz | 3,387 | 0.08× |
| Bremen | 793 | 0.11× |
| Saarland | 518 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 7.05× | Movies & TV |
| Cuba Gooding Jr. | 6.97× | Movies & TV |
| Stradivarius | 1.79× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Inductive charging | 6.21× | Home & Garden |
| Goop | 6.43× | Internet & Social Media |
| Israel | 1.51× | Travel & Leisure |
| Home Delivery | 2.12× | Food & Beverages |
| Goose (band) | 6.51× | Pets & Animals |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| KLIX (AM) | 1.89× | Music & Radio |
| Goosebumps (film) | 6.87× | Movies & TV |
| Loincloth | 1.88× | Fashion & Accessoires |
| myDealZ | 1.64× | Shopping |
| Goof | 6.13× | Movies & TV |
| Corfu (regional unit) | 1.52× | Travel & Leisure |
| Volvo V60 | 2.07× | Cars & Mobility |
| Theocracy | 4.2× | Music & Radio |
| Giotto | 2.18× | Food & Beverages |
| Yeo Jin-goo | 7.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| Switzerland | 0.4% |
| United Kingdom | 0.4% |
See Soda Club Berlin audiences in other countries
More Night club audiences in Germany
- Fabric (club) (3,604,750)
- KitKatClub (899,208)
- Ritter Butzke (663,459)
- Berghain (649,386)
- Kater Blau (575,313)
Frequently asked questions
How many fans does Soda Club Berlin have in Germany?
Soda Club Berlin has an estimated audience of 820,194 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Soda Club Berlin fans?
54.0% of Soda Club Berlin fans are female, 46.0% are male, with an average age of 32.6 years.
Which brands do Soda Club Berlin fans like most?
Soda Club Berlin fans show strongest brand affinity for Goon (7.05×), Cuba Gooding Jr. (6.97×), and Stradivarius (1.79×) over the country average.
Where do Soda Club Berlin fans live in Germany?
Soda Club Berlin fans in Germany are most concentrated in Berlin (reach 335,510), Brandenburg (reach 109,271), and Nordrhein-Westfalen (reach 25,906). These three regions account for the largest share of the active audience.
What other brands do Soda Club Berlin fans also like?
Beyond Soda Club Berlin itself, the audience over-indexes on Cuba Gooding Jr. (6.97×), Stradivarius (1.79×), Progressive rock (1.58×), and Inductive charging (6.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soda Club Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.