A data profile of the people who buy, follow and care about Soda Club Berlin in Germany — modelled from more than twelve digital signal sources. Soda Club Berlin has an estimated audience of 847,152 people in Germany.
The average Soda Club Berlin fan in Germany is 32.6 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.
Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (2.1× the country average).
Demographically, the Soda Club Berlin audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Soda Club Berlin fan in Germany is balanced, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Nature.
The key figures that characterise the Soda Club Berlin profile in Germany.
53.5% are female, 46.5% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 32.6 |
| Estimated audience size | 847,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Soda Club Berlin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.8% |
| Switzerland | 0.4% |
| United Kingdom | 0.4% |
Where the Soda Club Berlin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 10.62× | |
| 02 | Brandenburg | ~100K | 3.78× | |
| 03 | Saarland | ~7K | 0.68× | |
| 04 | Bremen | ~4K | 0.59× | |
| 05 | Sachsen-Anhalt | ~9K | 0.42× | |
| 06 | Mecklenburg-Vorpommern | ~6K | 0.37× | |
| 07 | Thüringen | ~7K | 0.34× | |
| 08 | Rheinland-Pfalz | ~10K | 0.31× | |
| 09 | Hamburg | ~6K | 0.31× | |
| 10 | Sachsen | ~10K | 0.30× | |
| 11 | Schleswig-Holstein | ~8K | 0.27× | |
| 12 | Hessen | ~10K | 0.20× | |
| 13 | Niedersachsen | ~20K | 0.19× | |
| 14 | Baden-Württemberg | ~20K | 0.16× | |
| 15 | Nordrhein-Westfalen | ~30K | 0.15× | |
| 16 | Bayern | ~20K | 0.15× |
The strongest cross-interests of the Soda Club Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 3.05× | ||
| 02 | Bars | Travel & Leisure | 2.43× | ||
| 03 | Instant Gaming | Games | 2.19× | ||
| 04 | Volunteering | Politics & Society | 2.17× | ||
| 05 | Real property | Home & Garden | 2.14× | ||
| 06 | Nature | Home & Garden | 2.10× | ||
| 07 | Vacations | Travel & Leisure | 2.06× | ||
| 08 | Pandora | Fashion & Accessoires | 2.05× | ||
| 09 | Lodging | Travel & Leisure | 1.82× | ||
| 10 | Dance music | Music & Radio | 1.71× | ||
| 11 | Family | Kids & Family | 1.67× | ||
| 12 | Kitchen | Home & Garden | 1.61× | ||
| 13 | Festival | Music & Radio | 1.60× | ||
| 14 | Artificial intelligence | Technology & Electronics | 1.59× | ||
| 15 | Technology & Electronics | 1.58× | |||
| 16 | French Bulldog | Pets & Animals | 1.54× | ||
| 17 | Carpentry | Home & Garden | 1.54× | ||
| 18 | Tagesschau | Movies & TV | 1.53× | ||
| 19 | Siberian Husky | Pets & Animals | 1.53× | ||
| 20 | German language | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.94× | |
| Creativity | OPEN | 0.96× |
Soda Club Berlin has an estimated audience of 847,152 people in Germany, concentrated in Berlin and Brandenburg.
53.5% of Soda Club Berlin fans are female, 46.5% are male, with an average age of 32.6 years.
Soda Club Berlin fans show strongest brand affinity for Nature (2.1×), Family (1.67×), and Tagesschau (1.53×) over the country average.
Soda Club Berlin fans in Germany are most concentrated in Berlin (reach ~400K), Brandenburg (reach ~100K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Soda Club Berlin itself, the audience over-indexes on Family (1.67×), Tagesschau (1.53×), Bars (2.43×), and Vacations (2.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Soda Club Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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