Rascasse Audience Intelligence

SO36 Audience in Germany

A data profile of the people who buy, follow and care about SO36 in Germany — modelled from more than twelve digital signal sources. SO36 has an estimated audience of 873,925 people in Germany.

#3among Night club in Germany#561among POI in Germany#739in Music & Radio

The average SO36 fan in Germany is 30.0 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Love Actually, Tagesschau, House music, with strongest over-indexing on Love Actually (7.09× the country average).

Demographically, the SO36 audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SO36 fan in Germany is balanced, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Love Actually.

Category: Music & Radio · Type: POI · Subtype: Night club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SO36 profile in Germany.

Audience size
874K
in Germany
Gender
53.3%♀
46.7% male
Age
30.0
average years
Country rank
#7324
POI in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SO36 fans

53.3% are female, 46.7% are male, average age 30.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for SO36 audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age30.0
Estimated audience size873,925
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the SO36 audience in Germany
Age bracketShare%
16-1945%
20-2922%
30-3915%
40-4913%
50+4%
Fig. 04

Worldwide distribution

95.4%

of the worldwide SO36 audience comes from Germany.

Worldwide audience distribution share by country for SO36
CountryShare
Germany95.4%
United Kingdom0.5%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SO36 audience in Germany is strongest.

Fig. 05

Top regions by affinity

SO36 fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K11.65×
02Brandenburg~30K2.07×
03Saarland~4K0.66×
04Bremen~2K0.56×
05Sachsen-Anhalt~5K0.43×
06Mecklenburg-Vorpommern~4K0.41×
07Sachsen~9K0.37×
08Thüringen~5K0.37×
09Rheinland-Pfalz~8K0.34×
10Hamburg~3K0.31×
11Schleswig-Holstein~5K0.29×
12Niedersachsen~9K0.20×
13Hessen~7K0.19×
14Baden-Württemberg~10K0.17×
15Bayern~10K0.15×
16Nordrhein-Westfalen~10K0.14×
Fig. 06

Affinity by region

Affinity by region — SO36, Germany
0.14×1.00×11.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SO36 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SO36 audience
#·InterestCategoryAffinity×
01Alexander SkarsgårdMovies & TV7.21×
02Earth DayPolitics & Society7.11×
03Love ActuallyMovies & TV7.09×
04Wales national football teamSports7.04×
05James MarsdenMovies & TV6.99×
06International Olympic CommitteeSports6.64×
07Italo discoMusic & Radio5.89×
08Small Business AdministrationBusiness & Career5.83×
09Liza MinnelliMusic & Radio5.81×
10Resident AdvisorMusic & Radio5.60×
11New Year's EveHome & Garden5.45×
12FundraisingBusiness & Career3.50×
13TelegramInternet & Social Media3.18×
14House musicMusic & Radio2.66×
15Deep houseMusic & Radio2.63×
16Der TagesspiegelNews2.48×
17TagesschauMovies & TV1.94×
18Chihuahua (dog)Pets & Animals1.87×
19Musical instrumentMusic & Radio1.77×
20VacationsTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SO36 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SO36 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Urban LifestyleOPEN1.34×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SO36 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Family OrientationCONSERVATISM0.92×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SO36 have in Germany?

SO36 has an estimated audience of 873,925 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of SO36 fans?

53.3% of SO36 fans are female, 46.7% are male, with an average age of 30.0 years.

03

Which brands do SO36 fans like most?

SO36 fans show strongest brand affinity for Love Actually (7.09×), Tagesschau (1.94×), and House music (2.66×) over the country average.

04

Where do SO36 fans live in Germany?

SO36 fans in Germany are most concentrated in Berlin (reach ~300K), Brandenburg (reach ~30K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do SO36 fans also like?

Beyond SO36 itself, the audience over-indexes on Tagesschau (1.94×), House music (2.66×), Telegram (3.18×), and Fundraising (3.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Night club audiences in Germany

See SO36 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SO36. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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