SO36 Audience in Germany
SO36 has an estimated audience of 466,618 people in Germany. 53.6% are female, 46.4% are male, average age 29.6. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Information sensitivity, Faun (band), myDealZ, Oktay Kaynarca.
The average SO36 fan in Germany is 29.6 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Information sensitivity, Faun (band), with strongest over-indexing on Progressive rock (2.03× the country average). Demographically, the SO36 audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of SO36 fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 29.6 |
| Estimated audience size | 466,618 |
Audience persona
The typical SO36 fan in Germany is balanced, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 247,130 | 11.85× |
| Brandenburg | 29,314 | 2.03× |
| Nordrhein-Westfalen | 9,339 | 0.09× |
| Sachsen | 7,137 | 0.31× |
| Bayern | 6,450 | 0.09× |
| Niedersachsen | 5,910 | 0.13× |
| Baden-Württemberg | 4,166 | 0.07× |
| Sachsen-Anhalt | 3,846 | 0.32× |
| Hessen | 3,715 | 0.1× |
| Thüringen | 2,505 | 0.21× |
| Mecklenburg-Vorpommern | 2,384 | 0.27× |
| Hamburg | 2,143 | 0.2× |
| Schleswig-Holstein | 1,870 | 0.11× |
| Rheinland-Pfalz | 1,264 | 0.05× |
| Bremen | 507 | 0.13× |
| Saarland | 273 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.03× | Music & Radio |
| Information sensitivity | 3.15× | Technology & Electronics |
| Faun (band) | 2.57× | Music & Radio |
| myDealZ | 1.6× | Shopping |
| Oktay Kaynarca | 3.32× | Movies & TV |
| Hostelworld | 2.72× | Travel & Leisure |
| Keck School of Medicine of USC | 4.47× | Business & Career |
| Jason Clarke (actor) | 2.07× | Movies & TV |
| Building insulation | 1.86× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.01× | Music & Radio |
| Wok | 2.36× | Food & Beverages |
| Carrie (novel) | 2.33× | Literature |
| Scratching post | 2.23× | Pets & Animals |
| Glashütte | 1.58× | Travel & Leisure |
| Hatten | 1.9× | Travel & Leisure |
| Inha University | 5.99× | Business & Career |
| Jaguar F-Pace | 2.14× | Cars & Mobility |
| Fantasy Earth: Zero | 2.16× | Games |
| Fatteh | 3.51× | Food & Beverages |
| Hog Hunting | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.33 |
| Sustainability | BALANCE | 1.33 |
| Sports Activity | POWER | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.0% |
| Italy | 0.8% |
| China | 0.6% |
See SO36 audiences in other countries
More Night club audiences in Germany
- Fabric (club) (3,604,750)
- KitKatClub (899,208)
- Soda Club Berlin (820,195)
- Ritter Butzke (663,459)
- Berghain (649,386)
Frequently asked questions
How many fans does SO36 have in Germany?
SO36 has an estimated audience of 466,618 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of SO36 fans?
53.6% of SO36 fans are female, 46.4% are male, with an average age of 29.6 years.
Which brands do SO36 fans like most?
SO36 fans show strongest brand affinity for Progressive rock (2.03×), Information sensitivity (3.15×), and Faun (band) (2.57×) over the country average.
Where do SO36 fans live in Germany?
SO36 fans in Germany are most concentrated in Berlin (reach 247,130), Brandenburg (reach 29,314), and Nordrhein-Westfalen (reach 9,339). These three regions account for the largest share of the active audience.
What other brands do SO36 fans also like?
Beyond SO36 itself, the audience over-indexes on Information sensitivity (3.15×), Faun (band) (2.57×), myDealZ (1.6×), and Oktay Kaynarca (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SO36. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.