Rascasse Audience Intelligence

International Olympic Committee Audience in Germany

A data profile of the people who buy, follow and care about International Olympic Committee in Germany — modelled from more than twelve digital signal sources. International Olympic Committee has an estimated audience of 526,010 people in Germany.

#8among Charity in Germany#32among NGO / Political Party in Germany#887in Sports

The average International Olympic Committee fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Die Welt, Spiegel Online, with strongest over-indexing on Telegram (20.88× the country average).

Demographically, the International Olympic Committee audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International Olympic Committee fan in Germany is more male, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Sports · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Olympic Committee profile in Germany.

Audience size
526K
in Germany
Gender
39.9%♀
60.1% male
Age
39.2
average years
Country rank
#11278
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Olympic Committee fans

39.9% are female, 60.1% are male, average age 39.2.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for International Olympic Committee audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age39.2
Estimated audience size526,010
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the International Olympic Committee audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

7.5%

of the worldwide International Olympic Committee audience comes from Germany.

Worldwide audience distribution share by country for International Olympic Committee
CountryShare
United States25.6%
Spain8.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Olympic Committee audience in Germany is strongest.

Fig. 05

Top regions by affinity

International Olympic Committee fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.30×
02Hamburg~10K1.22×
03Hessen~50K1.21×
04Sachsen~30K1.18×
05Thüringen~20K1.16×
06Bayern~100K1.13×
07Nordrhein-Westfalen~100K1.06×
08Baden-Württemberg~70K0.99×
09Brandenburg~20K0.99×
10Schleswig-Holstein~20K0.97×
11Rheinland-Pfalz~20K0.93×
12Bremen~4K0.93×
13Niedersachsen~50K0.91×
14Saarland~6K0.89×
15Sachsen-Anhalt~10K0.87×
16Mecklenburg-Vorpommern~9K0.87×
Fig. 06

Affinity by region

Affinity by region — International Olympic Committee, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Olympic Committee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Olympic Committee audience
#·InterestCategoryAffinity×
01TelegramInternet & Social Media20.88×
02Santa ClausKids & Family20.00×
03MemeInternet & Social Media19.32×
04Olympic sportsSports18.99×
05Christmas marketFood & Beverages18.94×
06Die WeltNews18.88×
07Home Alone (franchise)Movies & TV18.79×
08Christmas treeKids & Family18.77×
09Christmas decorationHome & Garden18.77×
10LGBT communityPolitics & Society18.40×
11Angela MerkelPolitics & Society17.82×
12Sustainable designBusiness & Career17.81×
13Der TagesspiegelNews17.12×
14Christmas EveKids & Family16.17×
15Spiegel OnlineNews14.96×
16Barbara SchönebergerMovies & TV14.29×
17Der SpiegelNews13.76×
18Friedrich MerzPolitics & Society11.85×
19ChristmasKids & Family10.86×
20FIFA World CupSports8.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Olympic Committee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Olympic Committee audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.44×
SpiritualityBALANCE4.43×
Social Media UsageJOY2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Olympic Committee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Urban LifestyleOPEN0.92×
TravellingTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Olympic Committee have in Germany?

International Olympic Committee has an estimated audience of 526,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International Olympic Committee fans?

39.9% of International Olympic Committee fans are female, 60.1% are male, with an average age of 39.2 years.

03

Which brands do International Olympic Committee fans like most?

International Olympic Committee fans show strongest brand affinity for Telegram (20.88×), Die Welt (18.88×), and Spiegel Online (14.96×) over the country average.

04

Where do International Olympic Committee fans live in Germany?

International Olympic Committee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do International Olympic Committee fans also like?

Beyond International Olympic Committee itself, the audience over-indexes on Die Welt (18.88×), Spiegel Online (14.96×), Der Tagesspiegel (17.12×), and FIFA World Cup (8.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See International Olympic Committee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International Olympic Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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