International Olympic Committee Audience in Germany
International Olympic Committee has an estimated audience of 514,224 people in Germany. 39.9% are female, 60.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Telegram, Die Welt, Der Tagesspiegel, Meme.
The average International Olympic Committee fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Telegram, Die Welt, with strongest over-indexing on Spiegel Online (14.96× the country average). Demographically, the International Olympic Committee audience skews more male with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Charity
Demographics of International Olympic Committee fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 39.2 |
| Estimated audience size | 514,224 |
Audience persona
The typical International Olympic Committee fan in Germany is more male, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,575 | 1.17× |
| Bayern | 95,421 | 1.14× |
| Baden-Württemberg | 75,753 | 1.06× |
| Hessen | 52,169 | 1.31× |
| Niedersachsen | 48,584 | 0.96× |
| Berlin | 33,673 | 1.44× |
| Rheinland-Pfalz | 25,664 | 0.98× |
| Sachsen | 23,271 | 0.91× |
| Schleswig-Holstein | 18,632 | 0.99× |
| Hamburg | 13,826 | 1.17× |
| Thüringen | 13,450 | 1.01× |
| Brandenburg | 13,154 | 0.81× |
| Sachsen-Anhalt | 8,386 | 0.62× |
| Mecklenburg-Vorpommern | 6,997 | 0.7× |
| Saarland | 5,264 | 0.82× |
| Bremen | 4,059 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 14.96× | News |
| Telegram | 20.88× | Internet & Social Media |
| Die Welt | 18.88× | News |
| Der Tagesspiegel | 17.12× | News |
| Meme | 19.32× | Internet & Social Media |
| Der Spiegel | 13.76× | News |
| FIFA World Cup | 8.11× | Sports |
| Santa Claus | 20× | Kids & Family |
| Christmas market | 18.94× | Food & Beverages |
| UEFA Nations League | 17.43× | Sports |
| LGBT community | 18.4× | Politics & Society |
| Home Alone (franchise) | 18.79× | Movies & TV |
| Christmas tree | 18.77× | Kids & Family |
| Friedrich Merz | 11.85× | Politics & Society |
| Christmas decoration | 18.77× | Home & Garden |
| Christmas Eve | 16.17× | Kids & Family |
| Christmas | 10.86× | Kids & Family |
| Angela Merkel | 17.82× | Politics & Society |
| Sustainable design | 17.81× | Business & Career |
| Olympic sports | 18.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.61 |
| Early Adopter Mentality | POWER | 1.67 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.48 |
| Risk Appetite | THRILL | 1.47 |
| Spirituality | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Germany | 7.4% |
| Spain | 6.3% |
See International Olympic Committee audiences in other countries
- International Olympic Committee — United States
- International Olympic Committee — United Kingdom
- International Olympic Committee — France
- International Olympic Committee — Italy
- International Olympic Committee — Spain
- International Olympic Committee — Brazil
- International Olympic Committee — Japan
- International Olympic Committee — South Korea
- International Olympic Committee — India
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does International Olympic Committee have in Germany?
International Olympic Committee has an estimated audience of 514,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International Olympic Committee fans?
39.9% of International Olympic Committee fans are female, 60.1% are male, with an average age of 39.2 years.
Which brands do International Olympic Committee fans like most?
International Olympic Committee fans show strongest brand affinity for Spiegel Online (14.96×), Telegram (20.88×), and Die Welt (18.88×) over the country average.
Where do International Olympic Committee fans live in Germany?
International Olympic Committee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,575), Bayern (reach 95,421), and Baden-Württemberg (reach 75,753). These three regions account for the largest share of the active audience.
What other brands do International Olympic Committee fans also like?
Beyond International Olympic Committee itself, the audience over-indexes on Telegram (20.88×), Die Welt (18.88×), Der Tagesspiegel (17.12×), and Meme (19.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Olympic Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.