Rascasse Audience Intelligence

Fabric (club) Audience in United States

A data profile of the people who buy, follow and care about Fabric (club) in United States — modelled from more than twelve digital signal sources. Fabric (club) has an estimated audience of 14,928,378 people in United States.

#1among Night club in United States#131among POI in United States#149in Music & Radio

Fabric (club) fans in United States are concentrated in California, with strong brand affinity for Scooby-Doo.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Pinterest, QVC, with strongest over-indexing on Scooby-Doo (4.12× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fabric (club) fan in United States shows strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Music & Radio · Type: POI · Subtype: Night club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fabric (club) profile in United States.

Audience size
14.9M
in United States
Country rank
#2342
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fabric (club) fans

Fig. 02

Gender split

Demographic split for Fabric (club) audience in United States
MetricValue
Estimated audience size14,928,378
Fig. 04

Worldwide distribution

14.9%

of the worldwide Fabric (club) audience comes from United States.

Worldwide audience distribution share by country for Fabric (club)
CountryShare
United States14.9%
Thailand5.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fabric (club) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fabric (club) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.33×
02Oregon~200K1.27×
03Washington~400K1.25×
04Alaska~40K1.24×
05Idaho~90K1.18×
06Vermont~30K1.13×
07Arkansas~100K1.11×
08Montana~50K1.11×
09Hawaii~70K1.10×
10California~2M1.08×
11North Dakota~30K1.08×
12Minnesota~200K1.07×
13Oklahoma~200K1.07×
14Maine~60K1.07×
15Kansas~100K1.05×
16Louisiana~200K1.04×
17Virginia~400K1.03×
18Missouri~200K1.03×
19Alabama~200K1.02×
20Georgia~500K1.01×
21Kentucky~200K1.01×
22North Carolina~400K1.00×
23Tennessee~300K1.00×
24Mississippi~100K1.00×
25New Hampshire~60K1.00×
26South Dakota~30K1.00×
27Texas~1.5M0.99×
28Colorado~200K0.99×
29West Virginia~70K0.99×
30South Carolina~200K0.98×
31New York~800K0.97×
32Wisconsin~200K0.96×
33Michigan~400K0.95×
34Massachusetts~300K0.95×
35Pennsylvania~500K0.93×
36Arizona~300K0.93×
37Iowa~100K0.93×
38Indiana~300K0.92×
39Nebraska~70K0.92×
40New Mexico~70K0.92×
41Rhode Island~40K0.90×
42Illinois~400K0.88×
43Ohio~400K0.88×
44Maryland~200K0.88×
45Connecticut~100K0.87×
46Florida~900K0.86×
47New Jersey~300K0.83×
48Nevada~100K0.81×
49Delaware~30K0.81×
50Washington, District of Columbia~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Fabric (club), United States
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fabric (club) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fabric (club) audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV4.12×
02QVCMovies & TV4.12×
03Weather forecastingHome & Garden3.29×
04Diaper bagKids & Family2.88×
05Bath and BodyworksShopping2.85×
06FedExBusiness & Career2.79×
07Discount storesShopping2.73×
08Microwave ovenHome & Garden2.67×
09Mortgage loansBusiness & Career2.20×
10IKEAHome & Garden2.17×
11PinterestInternet & Social Media2.14×
12Shopping mallsShopping2.11×
13Five BelowShopping2.08×
14Planet FitnessSports1.88×
15Dollar GeneralShopping1.86×
16AirbnbTravel & Leisure1.83×
17FurnitureHome & Garden1.78×
18Organic foodFood & Beverages1.73×
19McDonald'sFood & Beverages1.60×
20BarbecueFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fabric (club) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fabric (club) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Price SensitivityPREMIUM1.61×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fabric (club) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.93×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fabric (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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