A data profile of the people who buy, follow and care about Fabric (club) in United Kingdom — modelled from more than twelve digital signal sources. Fabric (club) has an estimated audience of 3,949,542 people in United Kingdom.
Fabric (club) fans in United Kingdom are concentrated in England, with strong brand affinity for PlentyofFish.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include PlentyofFish, Racing Post, Daily Star (United Kingdom), with strongest over-indexing on PlentyofFish (10.88× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Fabric (club) fan in United Kingdom shows strong Convenience Orientation tendencies and a notable affinity for PlentyofFish.
The key figures that characterise the Fabric (club) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,949,542 |
of the worldwide Fabric (club) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.9% |
| Thailand | 5.7% |
| Italy | 5.3% |
Where the Fabric (club) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.13× | |
| 02 | England | ~3M | 1.09× | |
| 03 | Wales | ~200K | 0.98× | |
| 04 | Northern Ireland | ~100K | 0.82× |
The strongest cross-interests of the Fabric (club) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlentyofFish | Internet & Social Media | 10.88× | ||
| 02 | Racing Post | Sports | 3.58× | ||
| 03 | Mother's Day | Kids & Family | 2.72× | ||
| 04 | Daily Star (United Kingdom) | News | 2.70× | ||
| 05 | Refrigerator | Home & Garden | 2.27× | ||
| 06 | Volunteering | Politics & Society | 2.17× | ||
| 07 | Internet & Social Media | 2.02× | |||
| 08 | Esso | Cars & Mobility | 1.98× | ||
| 09 | Wikipedia | Internet & Social Media | 1.94× | ||
| 10 | Hobby | Home & Garden | 1.93× | ||
| 11 | Betfred | Games | 1.88× | ||
| 12 | Breaking news | Movies & TV | 1.87× | ||
| 13 | EBay | Shopping | 1.82× | ||
| 14 | Energy | Home & Garden | 1.79× | ||
| 15 | Home Appliances | Home & Garden | 1.72× | ||
| 16 | Distilled beverage | Food & Beverages | 1.71× | ||
| 17 | Kitchen | Home & Garden | 1.62× | ||
| 18 | William Hill (bookmaker) | Games | 1.61× | ||
| 19 | Weddings | Kids & Family | 1.54× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| DIY Mentality | THRILL | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Community Orientation | OPEN | 0.77× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fabric (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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