Rascasse Audience Intelligence

Beatport Target Market in United States

A data profile of the people who buy, follow and care about Beatport in United States — modelled from more than twelve digital signal sources. Beatport has an estimated audience of 1,038,730 people in United States.

#2347among Brand in United States#730in Technology & Electronics

The average Beatport fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Detroit techno, Disc jockey, Disco, with strongest over-indexing on Detroit techno (39.84× the country average).

Demographically, the Beatport audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beatport fan in United States is more male, around 31.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Detroit techno.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beatport profile in United States.

Audience size
1M
in United States
Gender
38.9%♀
61.1% male
Age
31.8
average years
Country rank
#23092
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beatport

38.9% are female, 61.1% are male, average age 31.8.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Beatport audience in United States
MetricValue
Female38.9%
Male61.1%
Average age31.8
Estimated audience size1,038,730
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Beatport audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Beatport audience comes from United States.

Worldwide audience distribution share by country for Beatport
CountryShare
United States15.7%
United Kingdom10.4%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beatport audience in United States is strongest.

Fig. 05

Top regions by affinity

Beatport customers by region in United States
#RegionReachAffinity×
01California~300K2.29×
02Colorado~30K2.15×
03Nevada~20K2.06×
04Florida~100K1.95×
05New York~100K1.69×
06Washington, District of Columbia~5K1.56×
07Oregon~20K1.52×
08Illinois~50K1.49×
09Utah~10K1.39×
10Hawaii~6K1.36×
11Washington~30K1.35×
12New Jersey~30K1.32×
13Arizona~30K1.27×
14Maine~4K1.12×
15Massachusetts~20K1.08×
16New Mexico~6K1.07×
17Alaska~2K1.05×
18Texas~90K1.04×
19Montana~3K1.01×
20Vermont~2K0.99×
21Idaho~5K0.96×
22Louisiana~10K0.95×
23Connecticut~10K0.94×
24Rhode Island~3K0.92×
25Virginia~20K0.91×
26Maryland~20K0.89×
27New Hampshire~4K0.89×
28Minnesota~10K0.87×
29Michigan~20K0.85×
30Nebraska~4K0.84×
31Wisconsin~10K0.81×
32Delaware~2K0.79×
33Georgia~20K0.78×
34South Carolina~10K0.78×
35North Dakota~2K0.78×
36North Carolina~20K0.77×
37South Dakota~2K0.74×
38Pennsylvania~30K0.73×
39Indiana~10K0.73×
40Missouri~10K0.73×
41Tennessee~10K0.72×
42Kansas~6K0.70×
43Ohio~20K0.69×
44Mississippi~6K0.69×
45West Virginia~3K0.66×
46Alabama~9K0.64×
47Kentucky~8K0.63×
48Oklahoma~7K0.63×
49Arkansas~5K0.63×
50Iowa~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Beatport, United States
0.62×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beatport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beatport audience
#·InterestCategoryAffinity×
01Detroit technoMusic & Radio39.84×
02Amsterdam Dance EventMusic & Radio39.63×
03Progressive houseMusic & Radio23.93×
04Electro houseMusic & Radio20.49×
05Resident AdvisorMusic & Radio17.11×
06Disc jockeyMusic & Radio9.32×
07DiscoMusic & Radio8.21×
08MusicBusiness & Career2.28×
09Arts and musicArts & Culture2.24×
10Live eventsMusic & Radio2.18×
11Consumer electronicsTechnology & Electronics2.16×
12Outdoor recreationSports2.14×
13EntertainmentMovies & TV2.11×
14SportsSports2.10×
15MoviesMovies & TV2.03×
16ReadingLiterature1.89×
17Food and drinkFood & Beverages1.87×
18FoodFood & Beverages1.84×
19GamesGames1.84×
20PetsPets & Animals1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beatport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beatport audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
Career OrientationPOWER1.38×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beatport audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
Risk AppetiteTHRILL0.61×
Social Media UsageJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beatport's target market in United States?

Beatport's target market in United States covers an estimated 1,038,730 people, concentrated in California and Florida.

02

What is the gender split and age of Beatport customers?

38.9% of the Beatport audience are female, 61.1% are male, with an average age of 31.8 years.

03

Which brands do Beatport fans like most?

Beatport fans show strongest brand affinity for Detroit techno (39.84×), Disc jockey (9.32×), and Disco (8.21×) over the country average.

04

Where do Beatport fans live in United States?

Beatport fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beatport fans also like?

Beyond Beatport itself, the audience over-indexes on Disc jockey (9.32×), Disco (8.21×), Electro house (20.49×), and Amsterdam Dance Event (39.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Beatport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beatport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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