Beatport Audience in United States

Beatport logo

Beatport has an estimated audience of 1,032,388 people in United States. 38.9% are female, 61.1% are male, average age 31.8. Top regions: California, Florida, New York. Top brand affinities: Detroit techno, Disc jockey, Disco, Electro house, Amsterdam Dance Event.

The average Beatport fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Detroit techno, Disc jockey, Disco, with strongest over-indexing on Detroit techno (39.84× the country average). Demographically, the Beatport audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Beatport fans

Demographic split for Beatport audience in United States
MetricValue
Female38.9%
Male61.1%
Average age31.8
Estimated audience size1,032,388

Audience persona

The typical Beatport fan in United States is more male, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Detroit techno.

Top regions in United States

Top regions ranked by reach for Beatport in United States
RegionReachAffinity
California271,8082.39×
Florida138,6971.98×
New York102,3731.77×
Texas93,8351.06×
Illinois55,4801.61×
Colorado36,6172.25×
New Jersey34,7821.32×
Washington28,9891.4×
Arizona27,3101.3×
Pennsylvania26,0460.75×
Georgia25,1210.79×
Virginia24,3690.97×
Massachusetts24,0221.18×
Michigan23,6090.87×
North Carolina23,4090.75×
Ohio21,7810.68×
Nevada21,1652.12×
Oregon19,5031.65×
Maryland15,9290.9×
Tennessee14,6390.71×
Minnesota12,6910.86×
Indiana12,6690.67×
Wisconsin12,5870.81×
Utah12,5401.36×
South Carolina12,0560.78×
Missouri11,6130.7×
Louisiana11,2900.85×
Connecticut9,1310.88×
Alabama8,0360.56×
Kentucky6,8730.53×
Hawaii6,1131.38×
Oklahoma5,9330.52×
New Mexico5,5851.08×
Washington, District of Columbia5,4681.76×
Kansas4,9360.61×
Nebraska4,7860.92×
Idaho4,5820.89×
Maine4,5061.22×
Iowa4,4030.52×
Mississippi4,2680.5×
Arkansas4,1080.48×
New Hampshire3,0240.74×
Rhode Island2,8030.85×
Montana2,4010.84×
West Virginia1,8200.38×
Vermont1,7920.99×
Alaska1,6120.73×
Delaware1,4850.52×
North Dakota1,2520.59×
Wyoming1,0210.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beatport audience
BrandAffinityCategory
Detroit techno39.84×Music & Radio
Disc jockey9.32×Music & Radio
Disco8.21×Music & Radio
Electro house20.49×Music & Radio
Amsterdam Dance Event39.63×Music & Radio
Music2.28×Business & Career
Progressive house23.93×Music & Radio
Arts and music2.24×Arts & Culture
Sports2.1×Sports
Consumer electronics2.16×Technology & Electronics
Live events2.18×Music & Radio
Movies2.03×Movies & TV
Entertainment2.11×Movies & TV
Outdoor recreation2.14×Sports
Food and drink1.87×Food & Beverages
Reading1.89×Literature
Food1.84×Food & Beverages
Resident Advisor17.11×Music & Radio
Games1.84×Games
Pets1.83×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beatport audience
TraitClusterScore
Design AffinityPREMIUM2.52
LGBTQ+ IdentityOPEN2.47
Early Adopter MentalityPOWER2.31
Luxury OrientationPREMIUM2.25
Sports ActivityPOWER1.94
SustainabilityBALANCE1.89

Worldwide distribution

Worldwide audience distribution share by country for Beatport
CountryShare
United States15.8%
United Kingdom10.4%
Italy7.8%

See Beatport audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Beatport have in United States?

Beatport has an estimated audience of 1,032,388 people in United States, concentrated in California and Florida.

What is the gender split and age of Beatport fans?

38.9% of Beatport fans are female, 61.1% are male, with an average age of 31.8 years.

Which brands do Beatport fans like most?

Beatport fans show strongest brand affinity for Detroit techno (39.84×), Disc jockey (9.32×), and Disco (8.21×) over the country average.

Where do Beatport fans live in United States?

Beatport fans in United States are most concentrated in California (reach 271,808), Florida (reach 138,697), and New York (reach 102,373). These three regions account for the largest share of the active audience.

What other brands do Beatport fans also like?

Beyond Beatport itself, the audience over-indexes on Disc jockey (9.32×), Disco (8.21×), Electro house (20.49×), and Amsterdam Dance Event (39.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beatport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.