Vidal Sassoon Audience in United States
Vidal Sassoon has an estimated audience of 316,322 people in United States. 83.6% are female, 16.4% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Davines, Osheaga Festival, Taryn Manning, Nationwide Pet, CosmoProf.
The average Vidal Sassoon fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Davines, Osheaga Festival, Taryn Manning, with strongest over-indexing on Davines (224.59× the country average). Demographically, the Vidal Sassoon audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Vidal Sassoon fans
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 35.7 |
| Estimated audience size | 316,322 |
Audience persona
The typical Vidal Sassoon fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Davines.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,413 | 1.51× |
| New York | 27,618 | 1.56× |
| Texas | 24,876 | 0.91× |
| Florida | 21,998 | 1.03× |
| Illinois | 12,359 | 1.17× |
| Pennsylvania | 11,500 | 1.08× |
| Virginia | 10,813 | 1.4× |
| New Jersey | 10,645 | 1.32× |
| Massachusetts | 10,046 | 1.61× |
| Ohio | 9,822 | 1.01× |
| Georgia | 9,125 | 0.94× |
| Arizona | 8,941 | 1.38× |
| North Carolina | 8,615 | 0.91× |
| Michigan | 8,406 | 1.02× |
| Washington | 7,334 | 1.16× |
| Maryland | 6,251 | 1.15× |
| Tennessee | 6,154 | 0.97× |
| Colorado | 5,195 | 1.04× |
| Indiana | 5,136 | 0.89× |
| Missouri | 4,832 | 0.95× |
| Minnesota | 4,603 | 1.02× |
| South Carolina | 4,281 | 0.9× |
| Wisconsin | 4,267 | 0.9× |
| Oregon | 4,086 | 1.13× |
| Louisiana | 3,836 | 0.94× |
| Connecticut | 3,820 | 1.2× |
| Kentucky | 3,736 | 0.94× |
| Alabama | 3,344 | 0.76× |
| Nevada | 3,322 | 1.09× |
| Oklahoma | 3,271 | 0.93× |
| Arkansas | 2,588 | 0.99× |
| Utah | 2,529 | 0.89× |
| Kansas | 2,012 | 0.81× |
| Iowa | 1,950 | 0.75× |
| Mississippi | 1,759 | 0.67× |
| Washington, District of Columbia | 1,611 | 1.69× |
| New Mexico | 1,439 | 0.91× |
| New Hampshire | 1,290 | 1.03× |
| Idaho | 1,278 | 0.81× |
| Hawaii | 1,261 | 0.93× |
| Maine | 1,227 | 1.08× |
| Rhode Island | 1,137 | 1.13× |
| Nebraska | 1,135 | 0.72× |
| West Virginia | 1,134 | 0.77× |
| Montana | 671 | 0.76× |
| Delaware | 663 | 0.76× |
| Vermont | 515 | 0.93× |
| Alaska | 475 | 0.7× |
| South Dakota | 468 | 0.64× |
| North Dakota | 360 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Davines | 224.59× | Beauty & Wellness |
| Osheaga Festival | 235.55× | Music & Radio |
| Taryn Manning | 59.49× | Movies & TV |
| Nationwide Pet | 149.09× | Pets & Animals |
| CosmoProf | 27.07× | Beauty & Wellness |
| Paul Mitchell | 70.61× | Beauty & Wellness |
| Hair Cuttery | 30.02× | Beauty & Wellness |
| Petfinder | 21.24× | Pets & Animals |
| Hair Stylists | 17.94× | Beauty & Wellness |
| schwarzkopf | 55.86× | Beauty & Wellness |
| John Frieda | 61.37× | Beauty & Wellness |
| Hannah Murray | 66.4× | Music & Radio |
| Human hair color | 12.29× | Beauty & Wellness |
| Isla Fisher | 18.18× | Movies & TV |
| Cording (dog grooming) | 67.61× | |
| Casey | 5.47× | Music & Radio |
| Baby shampoo | 40.48× | Kids & Family |
| Farrah Abraham | 25.56× | Movies & TV |
| Mobile Hairdresser | 35.74× | Beauty & Wellness |
| Zoboomafoo | 25.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Luxury Orientation | PREMIUM | 1.72 |
| Price Sensitivity | PREMIUM | 1.64 |
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 15.9% |
| Japan | 7.5% |
See Vidal Sassoon audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Vidal Sassoon have in United States?
Vidal Sassoon has an estimated audience of 316,322 people in United States, concentrated in California and New York.
What is the gender split and age of Vidal Sassoon fans?
83.6% of Vidal Sassoon fans are female, 16.4% are male, with an average age of 35.7 years.
Which brands do Vidal Sassoon fans like most?
Vidal Sassoon fans show strongest brand affinity for Davines (224.59×), Osheaga Festival (235.55×), and Taryn Manning (59.49×) over the country average.
Where do Vidal Sassoon fans live in United States?
Vidal Sassoon fans in United States are most concentrated in California (reach 52,413), New York (reach 27,618), and Texas (reach 24,876). These three regions account for the largest share of the active audience.
What other brands do Vidal Sassoon fans also like?
Beyond Vidal Sassoon itself, the audience over-indexes on Osheaga Festival (235.55×), Taryn Manning (59.49×), Nationwide Pet (149.09×), and CosmoProf (27.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vidal Sassoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.