Rascasse Audience Intelligence

Vidal Sassoon Target Market in United States

A data profile of the people who buy, follow and care about Vidal Sassoon in United States — modelled from more than twelve digital signal sources. Vidal Sassoon has an estimated audience of 317,129 people in United States.

#30among Hair care in United States#4854among Brand in United States#475in Beauty & Wellness

The average Vidal Sassoon fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Davines, Osheaga Festival, Taryn Manning, with strongest over-indexing on Davines (224.59× the country average).

Demographically, the Vidal Sassoon audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vidal Sassoon fan in United States is more female, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Davines.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vidal Sassoon profile in United States.

Audience size
317K
in United States
Gender
83.6%♀
16.4% male
Age
35.7
average years
Country rank
#46990
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vidal Sassoon

83.6% are female, 16.4% are male, average age 35.7.

Fig. 02

Gender split

83.6%
Female
16.4%
Male
Demographic split for Vidal Sassoon audience in United States
MetricValue
Female83.6%
Male16.4%
Average age35.7
Estimated audience size317,129
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Vidal Sassoon audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Vidal Sassoon audience comes from United States.

Worldwide audience distribution share by country for Vidal Sassoon
CountryShare
United States27.3%
United Kingdom15.9%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vidal Sassoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Vidal Sassoon customers by region in United States
#RegionReachAffinity×
01Massachusetts~9K1.52×
02New York~30K1.48×
03Washington, District of Columbia~1K1.47×
04California~50K1.41×
05Virginia~10K1.34×
06Arizona~9K1.32×
07New Jersey~10K1.25×
08Connecticut~4K1.20×
09Maryland~6K1.13×
10Illinois~10K1.11×
11Washington~7K1.10×
12Oregon~4K1.08×
13Nevada~3K1.08×
14Rhode Island~1K1.07×
15Pennsylvania~10K1.04×
16New Hampshire~1K1.04×
17Maine~1K1.03×
18Colorado~5K1.02×
19Vermont<1K1.01×
20Florida~20K1.00×
21Ohio~10K0.99×
22Tennessee~6K0.99×
23Michigan~8K0.98×
24Arkansas~3K0.97×
25New Mexico~2K0.97×
26Alaska<1K0.97×
27Minnesota~4K0.96×
28Louisiana~4K0.95×
29Oklahoma~3K0.95×
30Hawaii~1K0.95×
31Montana<1K0.93×
32Missouri~5K0.92×
33Kentucky~4K0.92×
34Utah~3K0.92×
35West Virginia~1K0.92×
36Delaware<1K0.92×
37Georgia~9K0.91×
38Indiana~5K0.91×
39Idaho~1K0.91×
40North Dakota<1K0.91×
41Wisconsin~4K0.90×
42South Carolina~4K0.90×
43South Dakota<1K0.90×
44North Carolina~8K0.89×
45Texas~20K0.88×
46Kansas~2K0.88×
47Alabama~4K0.85×
48Iowa~2K0.85×
49Mississippi~2K0.85×
50Nebraska~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Vidal Sassoon, United States
0.85×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vidal Sassoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vidal Sassoon audience
#·InterestCategoryAffinity×
01Osheaga FestivalMusic & Radio235.55×
02DavinesBeauty & Wellness224.59×
03Nationwide PetPets & Animals149.09×
04Paul MitchellBeauty & Wellness70.61×
05Cording (dog grooming)Topic67.61×
06Hannah MurrayMusic & Radio66.40×
07John FriedaBeauty & Wellness61.37×
08Taryn ManningMovies & TV59.49×
09schwarzkopfBeauty & Wellness55.86×
10Baby shampooKids & Family40.48×
11Mobile HairdresserBeauty & Wellness35.74×
12Hair CutteryBeauty & Wellness30.02×
13CosmoProfBeauty & Wellness27.07×
14ZoboomafooMovies & TV25.73×
15Farrah AbrahamMovies & TV25.56×
16PetfinderPets & Animals21.24×
17Isla FisherMovies & TV18.18×
18Hair StylistsBeauty & Wellness17.94×
19Human hair colorBeauty & Wellness12.29×
20CaseyMusic & Radio5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vidal Sassoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vidal Sassoon audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.45×
Design AffinityPREMIUM1.25×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vidal Sassoon audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Risk AppetiteTHRILL0.78×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vidal Sassoon's target market in United States?

Vidal Sassoon's target market in United States covers an estimated 317,129 people, concentrated in California and New York.

02

What is the gender split and age of Vidal Sassoon customers?

83.6% of the Vidal Sassoon audience are female, 16.4% are male, with an average age of 35.7 years.

03

Which brands do Vidal Sassoon fans like most?

Vidal Sassoon fans show strongest brand affinity for Davines (224.59×), Osheaga Festival (235.55×), and Taryn Manning (59.49×) over the country average.

04

Where do Vidal Sassoon fans live in United States?

Vidal Sassoon fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vidal Sassoon fans also like?

Beyond Vidal Sassoon itself, the audience over-indexes on Osheaga Festival (235.55×), Taryn Manning (59.49×), Nationwide Pet (149.09×), and CosmoProf (27.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vidal Sassoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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