Dog biscuit Audience in United States

Dog biscuit logo

Dog biscuit has an estimated audience of 307,552 people in United States. 62.6% are female, 37.4% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Family car, Autism Awareness, Anthem Blue Cross, Diabetes mellitus awareness, Pet insurance.

The average Dog biscuit fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Family car, Autism Awareness, Anthem Blue Cross, with strongest over-indexing on Family car (22.73× the country average). Demographically, the Dog biscuit audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog biscuit fans

Demographic split for Dog biscuit audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.7
Estimated audience size307,552

Audience persona

The typical Dog biscuit fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Dog biscuit in United States
RegionReachAffinity
California35,0861.04×
Texas25,0040.95×
New York22,3351.3×
Florida18,7180.9×
Pennsylvania12,2391.18×
Ohio10,6431.12×
Illinois10,4561.02×
North Carolina10,1341.1×
Georgia9,5541.01×
Michigan8,8541.1×
New Jersey8,0931.03×
Virginia6,9240.92×
Arizona6,7661.08×
Washington6,5341.06×
Massachusetts6,4751.07×
Tennessee5,6890.92×
Indiana5,5030.98×
Colorado5,0251.04×
Missouri4,9120.99×
Maryland4,8950.93×
South Carolina4,5410.98×
Wisconsin4,2550.92×
Kentucky4,1131.07×
Oregon4,0591.15×
Connecticut4,0461.31×
Minnesota3,8900.88×
Alabama3,6880.86×
Louisiana3,4590.87×
Oklahoma3,3800.99×
Nevada2,8030.94×
Kansas2,4811.02×
Arkansas2,3880.94×
Mississippi2,2640.89×
Iowa2,0990.83×
Utah2,0630.75×
West Virginia1,4601.02×
New Mexico1,4060.91×
New Hampshire1,2991.07×
Idaho1,2940.84×
Hawaii1,2880.97×
Nebraska1,2720.82×
Maine1,2541.14×
Alaska8741.33×
Montana8641.01×
Delaware7910.93×
Rhode Island7430.76×
South Dakota7020.99×
Vermont6851.27×
North Dakota5860.93×
Washington, District of Columbia5710.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog biscuit audience
BrandAffinityCategory
Family car22.73×Cars & Mobility
Autism Awareness19.03×Health
Anthem Blue Cross56.39×Business & Career
Diabetes mellitus awareness12.48×Health
Pet insurance26.5×Pets & Animals
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
City car15.86×Cars & Mobility
Dog agility13.94×Pets & Animals
Horoscope10.34×Health
Income tax13.19×Business & Career
Urban beekeeping42.71×Home & Garden
Dog daycare21.11×Pets & Animals
Capital One3.99×Business & Career
Naomi Scott20×Movies & TV
Planet Fitness3.52×Sports
Google Maps3.42×Internet & Social Media
Blended whiskey10.29×Food & Beverages
Petco4.38×Shopping
Dogo Argentino26.61×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog biscuit audience
TraitClusterScore
Family OrientationCONSERVATISM5.5
LGBTQ+ IdentityOPEN3.24
Pet OwnershipJOY2.24
Risk AppetiteTHRILL2.19
Price SensitivityPREMIUM1.52
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Dog biscuit
CountryShare
Germany29.0%
United States22.7%
Japan6.6%

See Dog biscuit audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog biscuit have in United States?

Dog biscuit has an estimated audience of 307,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog biscuit fans?

62.6% of Dog biscuit fans are female, 37.4% are male, with an average age of 40.7 years.

Which brands do Dog biscuit fans like most?

Dog biscuit fans show strongest brand affinity for Family car (22.73×), Autism Awareness (19.03×), and Anthem Blue Cross (56.39×) over the country average.

Where do Dog biscuit fans live in United States?

Dog biscuit fans in United States are most concentrated in California (reach 35,086), Texas (reach 25,004), and New York (reach 22,335). These three regions account for the largest share of the active audience.

What other brands do Dog biscuit fans also like?

Beyond Dog biscuit itself, the audience over-indexes on Autism Awareness (19.03×), Anthem Blue Cross (56.39×), Diabetes mellitus awareness (12.48×), and Pet insurance (26.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.