Rascasse Audience Intelligence

Dog biscuit Audience in United States

A data profile of the people who buy, follow and care about Dog biscuit in United States — modelled from more than twelve digital signal sources. Dog biscuit has an estimated audience of 307,552 people in United States.

#13366among Topic in United States#657in Pets & Animals

The average Dog biscuit fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Family car, Anthem Blue Cross, City car, with strongest over-indexing on Family car (23.8× the country average).

Demographically, the Dog biscuit audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog biscuit fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog biscuit profile in United States.

Audience size
308K
in United States
Gender
62.6%♀
37.4% male
Age
40.7
average years
Country rank
#47732
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog biscuit fans

62.6% are female, 37.4% are male, average age 40.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Dog biscuit audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.7
Estimated audience size307,552
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Dog biscuit audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3916%
40-4919%
50+28%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Dog biscuit audience comes from United States.

Worldwide audience distribution share by country for Dog biscuit
CountryShare
Germany28.9%
United States22.7%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog biscuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog biscuit fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~10K1.15×
02New York~20K1.12×
03Kentucky~4K1.12×
04Connecticut~3K1.12×
05Maine~1K1.11×
06Missouri~5K1.10×
07Pennsylvania~10K1.09×
08West Virginia~2K1.09×
09Ohio~10K1.08×
10Vermont<1K1.06×
11Georgia~10K1.05×
12Montana<1K1.05×
13Indiana~6K1.04×
14South Carolina~5K1.04×
15Oklahoma~4K1.04×
16Alaska<1K1.04×
17Michigan~8K1.02×
18Arizona~6K1.02×
19Washington~6K1.02×
20New Hampshire~1K1.02×
21Oregon~4K1.01×
22New Mexico~2K1.01×
23Massachusetts~6K1.00×
24New Jersey~8K0.99×
25Alabama~4K0.99×
26Arkansas~3K0.99×
27Mississippi~3K0.99×
28North Dakota<1K0.99×
29Kansas~2K0.98×
30Nebraska~2K0.98×
31South Dakota<1K0.98×
32Tennessee~6K0.97×
33Hawaii~1K0.97×
34Delaware<1K0.97×
35Maryland~5K0.96×
36Rhode Island<1K0.96×
37California~30K0.95×
38Virginia~7K0.95×
39Colorado~5K0.95×
40Wisconsin~4K0.95×
41Idaho~1K0.95×
42Texas~20K0.94×
43Illinois~10K0.94×
44Louisiana~4K0.94×
45Nevada~3K0.94×
46Florida~20K0.92×
47Iowa~2K0.92×
48Minnesota~4K0.91×
49Utah~2K0.87×
50Washington, District of Columbia<1K0.87×
Fig. 06

Affinity by region

Affinity by region — Dog biscuit, United States
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog biscuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog biscuit audience
#·InterestCategoryAffinity×
01Urban beekeepingHome & Garden51.08×
02Anthem Blue CrossBusiness & Career44.49×
03Family carCars & Mobility23.80×
04City carCars & Mobility20.00×
05Naomi ScottMovies & TV20.00×
06Avan JogiaMovies & TV14.89×
07Dog agilityPets & Animals13.08×
08Pet sittingPets & Animals4.72×
09Veterinary medicineBusiness & Career3.78×
10MenardsHome & Garden3.50×
11Planet FitnessSports2.60×
12PinterestInternet & Social Media2.50×
13WineFood & Beverages2.29×
14Breaking newsMovies & TV2.29×
15RecipesFood & Beverages2.20×
16Donald TrumpPolitics & Society2.13×
17Home improvementHome & Garden2.06×
18XInternet & Social Media1.98×
19Alcoholic beveragesFood & Beverages1.96×
20CookingFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog biscuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog biscuit audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.68×
PatriotismCONSERVATISM2.50×
Pet OwnershipJOY2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog biscuit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
ExtroversionTHRILL0.72×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog biscuit have in United States?

Dog biscuit has an estimated audience of 307,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog biscuit fans?

62.6% of Dog biscuit fans are female, 37.4% are male, with an average age of 40.7 years.

03

Which brands do Dog biscuit fans like most?

Dog biscuit fans show strongest brand affinity for Family car (23.8×), Anthem Blue Cross (44.49×), and City car (20×) over the country average.

04

Where do Dog biscuit fans live in United States?

Dog biscuit fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dog biscuit fans also like?

Beyond Dog biscuit itself, the audience over-indexes on Anthem Blue Cross (44.49×), City car (20×), Urban beekeeping (51.08×), and Dog agility (13.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog biscuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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