Dog biscuit Audience in Germany
Dog biscuit has an estimated audience of 392,690 people in Germany. 76.1% are female, 23.9% are male, average age 48.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Veterinary medicine, Pet sitting, Pet store, Bernese Mountain Dog, Chartreux.
The average Dog biscuit fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Veterinary medicine, Pet sitting, Pet store, with strongest over-indexing on Veterinary medicine (10.27× the country average). Demographically, the Dog biscuit audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog biscuit fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 48.6 |
| Estimated audience size | 392,690 |
Audience persona
The typical Dog biscuit fan in Germany is more female, around 48.6 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,926 | 1.01× |
| Bayern | 64,717 | 1.03× |
| Baden-Württemberg | 53,499 | 1× |
| Niedersachsen | 38,296 | 1× |
| Hessen | 29,728 | 0.99× |
| Rheinland-Pfalz | 22,189 | 1.13× |
| Sachsen | 20,474 | 1.06× |
| Berlin | 16,646 | 0.95× |
| Brandenburg | 13,609 | 1.12× |
| Schleswig-Holstein | 12,457 | 0.88× |
| Sachsen-Anhalt | 12,037 | 1.18× |
| Thüringen | 10,899 | 1.09× |
| Hamburg | 7,582 | 0.85× |
| Mecklenburg-Vorpommern | 6,799 | 0.91× |
| Saarland | 5,262 | 1.09× |
| Bremen | 2,359 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veterinary medicine | 10.27× | Business & Career |
| Pet sitting | 10.22× | Pets & Animals |
| Pet store | 6.97× | Pets & Animals |
| Bernese Mountain Dog | 13.21× | Pets & Animals |
| Chartreux | 34.89× | Pets & Animals |
| Dog grooming | 9.13× | Pets & Animals |
| Cat food | 5.01× | Pets & Animals |
| Dog agility | 7.62× | Pets & Animals |
| Hundeurlaub | 10.61× | Pets & Animals |
| Pet food | 3.63× | Pets & Animals |
| 2.7× | Internet & Social Media | |
| Fressnapf | 4.18× | Shopping |
| Pets | 1.98× | Pets & Animals |
| Pitbull (rapper) | 13.63× | Music & Radio |
| Livemusic | 3.35× | Music & Radio |
| Focus | 3.67× | News |
| Cane Corso | 6.88× | Food & Beverages |
| Airbnb | 2.33× | Travel & Leisure |
| Boston Terrier | 5.1× | Pets & Animals |
| Rottweiler | 3.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.68 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Risk Appetite | THRILL | 1.64 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.6 |
| LGBTQ+ Identity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| United States | 22.7% |
| Japan | 6.6% |
See Dog biscuit audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog biscuit have in Germany?
Dog biscuit has an estimated audience of 392,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog biscuit fans?
76.1% of Dog biscuit fans are female, 23.9% are male, with an average age of 48.6 years.
Which brands do Dog biscuit fans like most?
Dog biscuit fans show strongest brand affinity for Veterinary medicine (10.27×), Pet sitting (10.22×), and Pet store (6.97×) over the country average.
Where do Dog biscuit fans live in Germany?
Dog biscuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,926), Bayern (reach 64,717), and Baden-Württemberg (reach 53,499). These three regions account for the largest share of the active audience.
What other brands do Dog biscuit fans also like?
Beyond Dog biscuit itself, the audience over-indexes on Pet sitting (10.22×), Pet store (6.97×), Bernese Mountain Dog (13.21×), and Chartreux (34.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.